how we relate to people, products, and companies, with chris malone
DESCRIPTION
Listen to the full interview at www.33voices.com/interviews/the-human-brand Chris is a consultant and keynote speaker who helps clients achieve sustained business growth and performance. As Founder of Fidelum Partners, he has worked with hundreds of senior executives in organizations ranging from Fortune 500 companies to start-ups and non-profits. Chris has over twenty years of sales, marketing, consulting, and organizational leadership experience, and a track record of driving growth and profitability. He was chief marketing officer at Choice Hotels International and senior vice president of marketing at ARAMARK Corporation, and has held senior marketing and sales positions at leading organizations including the Coca-Cola Company, the National Basketball Association, and Procter & Gamble. He's the co-author of The Human Brand: How We Relate to People, Products, and Companies.TRANSCRIPT
we help you discover smarterways to think, grow, and live.
This presentation consists of 10 highlights from the interview with @MoeAbdou,
founder & host of 33voices®.
Chris MaloneChris is a consultant and keynote speaker who helps clients achieve sustained business growth and performance. As Founder of Fide-lum Partners, he has worked with hundreds of senior executives in organizations ranging from Fortune 500 companies to start-ups and non-profits. Chris has over twenty years of sales, marketing, consulting, and organizational leader-ship experience, and a track record of driving growth and profitability. He was chief marketing officer at Choice Hotels International and senior vice president of marketing at ARAMARK Corpo-ration, and has held senior marketing and sales positions at leading organizations including the Coca-Cola Company, the National Basketball As-sociation, and Procter & Gamble.
@HCMalone
1
Businesses who excel at the human component
always trump their competitors.
Join them.
2
The dominant traits of human-centric companies
are warmth and competence.
celebrate it.
3
Human beings are wired to judge the intentions of others immediately.
connect to the heart.
4
You can’t fake warmth.it’s starts inside your organizations
and radiates to your customer.
5
Loyalty is a byproduct of genuine relationships.People are loyal to people much more than products or brands.
6
Want to win the hearts and wallets of people? Go out of your way to put their interests
ahead of yours.it’s the principle of worthy intentions.
7
Regardless of the size or scale of your business,
you need a human face to showcase your brand’s intentions.
8
Your customer has a tremendous
capacity to forgive missteps,
but it always starts with your intentions and integrity.
9
We connect with cause-based businesses
because they mirror the intentions of the people running them.
Stand for something.
10
People will judge your success much more by whether you deserve it,
not whether you’ve earned it.
Be a great human being.
10
People will judge your success much more by whether you deserve it,
not whether you’ve earned it.
Be a great human being.
Have you ever measured the humanity of your brand?
REALLY REFLECT...
