how we did it - townnewsbloximages.chicago2.vip.townnews.com/editorialmatters... · 2012-03-21 ·...
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How We Did It
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March 20, 2012• Mike McInally, interim publisher, Mid-Valley
Newspapers, and editor, Corvallis Gazette-Times
• Jeremy Reukauf, web designer,
Mid-Valley Newspapers
• Troy Schildan, IT specialist, Mid-Valley
Newspapers
• Graham Kislingbury, online editor, Mid-Valley
Newspapers
Albany/Corvallis: Mid-Valley Flooding
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By the numbersDaily
Circulation
Sunday
Circulation
Average
Daily Unique
Visitors
Newsroom
FTEs
13,500 14,500 8,255 17
10,000 10,000 11,217 19
23,500 24,500 19,472 36
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Mid-Valley flood of 2012
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The mid-valleyRed markers show locations of Corvallis, Albany and Lebanon
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Our communitiesThe Willamette River, pictured here, between Corvallis and Albany
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Plan A: OSU vs. UCLA Plan B: The flood
Changing plans
Plan A: Do a live
blog from the Jan.
19 game in
Corvallis. Plan got
scrapped at 10
p.m. Jan. 18.
Plan B: Flooding
live blog. Decided
at 10 a.m. Jan.
19, went live at
10:47 a.m.
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10:47 a.m. Thursday, Jan. 19
Day 2: Live blog starts
•Started with
introduction
by Mike
McInally.
•Mike and
others posted
updates
for hours
• Someone
needs to be
posting and
moderating
at all times.
• Coordination
is important.
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Inviting staff to the live blog, and quick training
Quick start
• As Mike posted and
moderated, Graham sent
out email invitations to staff
members of all three
papers. Those not familiar
with Scribble Live got a
quick tutorial.
• As the water kept
rising, reporters and
photographers were
out getting stories, photos
and videos.
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Day 2
Sports reporter Cliff
Kirkpatrick quickly
posted flood
photos from his
digital camera.
Tip: Make
use of anyone
who is available
Thursday, Jan. 19: Rivers, creeks rising
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Short videos
Videos on an iPhone, Droid or
iPad will go up fast if they’re
short. The video of the father-
daughter canoeists at right was
around 30 seconds.
What we learned: Go for a lot of
raw videos. Be attentive to
when you start and stop. Think
of no more than two key
questions to ask.
Aim for 30 seconds or less
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Day 3People in Corvallis helped each other online
When we resumed the live
blog at 6 a.m. Jan.
20, people in south Corvallis
had myriad questions about
how to get around.
It was their neighbors, not
us, who answered those
questions.
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Day 3
Later
Friday
morning,
a family
put out a
request
for
flashlights.
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Two minutes
later someone
responded
with an offer
for help.
Day 3
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ResourcesSticky asset with links to needed information
The “Mid-Valley
Flood
Resources”
remained atop
the live blog until
Sunday, Jan. 22
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Day 5: Final numbersSunday, Jan. 22: Rivers recede; blog comes down
• 702 unique users who
posted or commented
• 1,720 total published
comments
• 1,790 moderated
comments
• More than 1,000
viewers during one
stretch
on Jan. 19
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Online Data
393
82
0
100
200
300
400
1-Jan-2012 15-Jan-2012 29-Jan-2012
Facebook Likes For The Month Of January
Democrat Herald Likes Gazette Times Likes
Average Likes Per Day Before
the Flood were 2/day
180,783
136,025
0
100,000
200,000
1-Jan-2012 15-Jan-2012 29-Jan-2012
Page Views For The Month Of January
Democrat Herald Page Views Gazette Times Page Views
27,566
21,001
0
10,000
20,000
30,000
1-Jan-2012 15-Jan-2012 29-Jan-2012
Monthly Unique Visitors For The Month Of January
Democrat Herald Monthly U V Gazette Times Monthly U V
47,657
37,069
0
20,000
40,000
60,000
1-Jan-2012 15-Jan-2012 29-Jan-2012
Visits For The Month Of January
Democrat Herald Visits Gazette Times Visits
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• Facebook was
especially useful on
Day 1 when the live
blog was not up.
• It drove traffic to
our websites and
generated nearly
100 comments.
• There was
intense interest in
the creek tragedy.
‘Likes’ go through the roof
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Positive responsePeople appreciated the live blog
We received
comments
on the blog
and
Facebook,
via email
and on the
street
thanking us
for the live
blog.
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Lessons learned
Future
Start it sooner
Get avatar photos loaded and use same naming convention.
Better coordination of moderators and people in the field.
Arrange for a possible sponsor
Better resource list
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Lessons learned
Future
Protocols on outside links
Set the blog so links will open in a new tab, rather than leaving the blog.
Get staff feedback before memories of the flood recede; critique the effort: What worked well, what could be improved, etc.?
Provide staff with a summary of the critique.
Think of other opportunities to use the live blog:
election night
controversial meetings
Friday night prep football games
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How We Did ItMid-Valley Flooding Live Blog
K
21
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