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  • How We Did It

    To join the web meeting:

    In Internet Explorer, go to: https://www.webmeeting.att.com

    Meeting Number = 8662857778

    Code = 1759427

    Give your e-mail address and name

    Click Submit, then Participant to join

    .

    To join the call:

    Dial: 866-285-7778

    Access Code: 1759427#

    Please mute your lines

    Mute: *6

    Un-Mute: *7

    March 20, 2012 • Mike McInally, interim publisher, Mid-Valley

    Newspapers, and editor, Corvallis Gazette-Times

    • Jeremy Reukauf, web designer,

    Mid-Valley Newspapers

    • Troy Schildan, IT specialist, Mid-Valley

    Newspapers

    • Graham Kislingbury, online editor, Mid-Valley

    Newspapers

    Albany/Corvallis: Mid-Valley Flooding

    https://www.webmeeting.att.com/

  • By the numbers Daily

    Circulation

    Sunday

    Circulation

    Average

    Daily Unique

    Visitors

    Newsroom

    FTEs

    13,500 14,500 8,255 17

    10,000 10,000 11,217 19

    23,500 24,500 19,472 36

  • Mid-Valley flood of 2012

  • The mid-valley Red markers show locations of Corvallis, Albany and Lebanon

  • Our communities The Willamette River, pictured here, between Corvallis and Albany

  • Plan A: OSU vs. UCLA Plan B: The flood

    Changing plans

    Plan A: Do a live

    blog from the Jan.

    19 game in

    Corvallis. Plan got

    scrapped at 10

    p.m. Jan. 18.

    Plan B: Flooding

    live blog. Decided

    at 10 a.m. Jan.

    19, went live at

    10:47 a.m.

  • 10:47 a.m. Thursday, Jan. 19

    Day 2: Live blog starts

    •Started with

    introduction

    by Mike

    McInally.

    •Mike and

    others posted

    updates

    for hours

    • Someone

    needs to be

    posting and

    moderating

    at all times.

    • Coordination

    is important.

  • Inviting staff to the live blog, and quick training

    Quick start

    • As Mike posted and

    moderated, Graham sent

    out email invitations to staff

    members of all three

    papers. Those not familiar

    with Scribble Live got a

    quick tutorial.

    • As the water kept

    rising, reporters and

    photographers were

    out getting stories, photos

    and videos.

  • Day 2

    Sports reporter Cliff

    Kirkpatrick quickly

    posted flood

    photos from his

    digital camera.

    Tip: Make

    use of anyone

    who is available

    Thursday, Jan. 19: Rivers, creeks rising

  • Short videos

    Videos on an iPhone, Droid or

    iPad will go up fast if they’re

    short. The video of the father-

    daughter canoeists at right was

    around 30 seconds.

    What we learned: Go for a lot of

    raw videos. Be attentive to

    when you start and stop. Think

    of no more than two key

    questions to ask.

    Aim for 30 seconds or less

  • Day 3 People in Corvallis helped each other online

    When we resumed the live

    blog at 6 a.m. Jan.

    20, people in south Corvallis

    had myriad questions about

    how to get around.

    It was their neighbors, not

    us, who answered those

    questions.

  • Day 3

    Later

    Friday

    morning,

    a family

    put out a

    request

    for

    flashlights.

  • Two minutes

    later someone

    responded

    with an offer

    for help.

    Day 3

  • Resources Sticky asset with links to needed information

    The “Mid-Valley

    Flood

    Resources”

    remained atop

    the live blog until

    Sunday, Jan. 22

  • Day 5: Final numbers Sunday, Jan. 22: Rivers recede; blog comes down

    • 702 unique users who posted or commented

    • 1,720 total published

    comments

    • 1,790 moderated

    comments

    • More than 1,000

    viewers during one

    stretch

    on Jan. 19

  • Online Data

    393

    82

    0

    100

    200

    300

    400

    1-Jan-2012 15-Jan-2012 29-Jan-2012

    Facebook Likes For The Month Of January

    Democrat Herald Likes Gazette Times Likes

    Average Likes Per Day Before

    the Flood were 2/day

    180,783

    136,025

    0

    100,000

    200,000

    1-Jan-2012 15-Jan-2012 29-Jan-2012

    Page Views For The Month Of January

    Democrat Herald Page Views Gazette Times Page Views

    27,566

    21,001

    0

    10,000

    20,000

    30,000

    1-Jan-2012 15-Jan-2012 29-Jan-2012

    Monthly Unique Visitors For The Month Of January

    Democrat Herald Monthly U V Gazette Times Monthly U V

    47,657

    37,069

    0

    20,000

    40,000

    60,000

    1-Jan-2012 15-Jan-2012 29-Jan-2012

    Visits For The Month Of January

    Democrat Herald Visits Gazette Times Visits

  • Facebook

    • Facebook was

    especially useful on

    Day 1 when the live

    blog was not up.

    • It drove traffic to

    our websites and

    generated nearly

    100 comments.

    • There was

    intense interest in

    the creek tragedy.

    ‘Likes’ go through the roof

  • Positive response People appreciated the live blog

    We received

    comments

    on the blog

    and

    Facebook,

    via email

    and on the

    street

    thanking us

    for the live

    blog.

  • Lessons learned

    Future

     Start it sooner

     Get avatar photos loaded and use same naming convention.

     Better coordination of moderators and people in the field.

     Arrange for a possible sponsor

     Better resource list

  • Lessons learned

    Future

     Protocols on outside links

     Set the blog so links will open in a new tab, rather than leaving the blog.

     Get staff feedback before memories of the flood recede; critique the effort: What worked well, what could be improved, etc.?

     Provide staff with a summary of the critique.

     Think of other opportunities to use the live blog:

     election night

     controversial meetings

     Friday night prep football games

  • How We Did It Mid-Valley Flooding Live Blog

     K

    21

    Comments or

    questions?

    Thank you.

    If you have lessons to share from recent coverage of a major local news event, including live coverage via

    mobile devices and other tools, please send a summary to joanne.phillips@lee.net for inclusion in our How We

    Did It series.

    mailto:joanne.phillips@lee.net http://editorialmatters.lee.net/resources/howwedidit http://editorialmatters.lee.net/resources/howwedidit

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