1. Our Journey
How do you convince Education Executives to use social media?

2. Who We are
@wheelnz
@gminks
Marketing
Education

3. Checklist for presenting to execs
Executives pay more attention when they hear the following things:
Initiatives that align to business goals
Outside research
Technical terms that tie to your industry
Business results that tie back to business goals
General Design Tips
Keep it short!
Grab their attention with the first 2 slides
Leave them with a simple call to action

4. EMC Education Services and Web 2.0
August 2009
Gina Minks
Nada Wheelock

5. Objectives/Overview
How does Web 2.0 fits into learning and supports strategic initiatives
How does the EMC Proven Professional Online Community fit in with other forms of social media
Provide examples of driving awareness and engagement through Web 2.0 platforms
Promote collaboration and growth via Web 2.0 platforms to achieve business objectives

6. Objectives/Overview
How does Web 2.0 fits into learning and supports strategic initiatives
How does the EMC Proven Professional Online Community fit in with other forms of social media
Provide examples of driving awareness and engagement through Web 2.0 platforms
Promote collaboration and growth via Web 2.0 platforms to achieve business objectives
Align to current strategic initiatives

7. Technology decision makers use social media to make purchase decisions
Forrester Research, based on 1,217 NA and European tech decision-makers with 100 or more employees

8. Technology decision makers use social media to make purchase decisions
Outside research
Forrester Research, based on 1,217 NA and European tech decision-makers with 100 or more employees

9. A web of relationships that generates tangible and intangible value through complex dynamic exchanges through two or more organizations
Value Networks (ITIL v3 definition)
Tangible Value
Transactional
Formal

10. A web of relationships that generates tangible and intangible value through complex dynamic exchanges through two or more organizations
Value Networks (ITIL v3 definition)
Technical terms
Tangible Value
Transactional
Formal

11. Informal Learning Facilitated by Web 2.0 Technologies
Intangible Value
Informal

12. Informal Learning Facilitated by Web 2.0 Technologies
Technical terms
Intangible Value
Informal
Formal

13. Org Chart is Hierarchal and Transactional

14. What would an Org Chart look like as a value network?

15. Informal Learning Supports EMCs Core Values and Competencies (Can be activated using Web 2.0 Technologies)
Influence:
Understands and leverages EMC's informal power structure
Cultivates a network of contacts throughout the organization
EMC Senior Leadership getting this early on: encouraged EMC to learn new skills to unlock the business magic within 2.0 management and behavior models.

16. Learning GPS needed to navigate information overload
10x increase in 5 years
2005
2006
2007
2008
2009
2010
More New Information Coming Each Year
2011
Source: IDC, The Expanding Digital Universe, Sponsored by EMC, March 07

17. Participation Inequality Shows Importance of Influencers
90 % Lurkers
9% Occasional participants
1% Highest contributor/Influencer

18. Critical Connectors/Influencers are Information Filters
Gatekeepers
Connectors between different parts of an organization/expertise
Pulse Takers
Covert influencers
Hubs
Connected to many people
The good: can use their Influence to accelerate progress
The bad: can use their Influence to impede progress
The good: share info quickly
The bad: can be bottlenecks and become overwhelmed with requests for information
The good: can quickly access expertise
The bad: can control access to resources or expertise

19. Communication has EvolvedTraditional Methods Becoming Less Effective
Social Media Complements Traditional Marketing Channels

20. Anchor Web 2.0 Activities by Business Goals:
Extend EMC Education Services reach, establish thought leadership and build awareness

21. Anchor Web 2.0 Activities by Business Goals:
Extend EMC Education Services reach, establish thought leadership and build awareness
Align to current strategic initiatives

22. Web 2.0 Connects Us to Influencers, Who Extend Our Reach

23. Web 2.0 Connects Us to Influencers, Who Extend Our Reach
Business Results

24. Mixing Traditional Marketing with Web 2.0 Example: from Awareness to Advocacy (purchase/referrals)
Ive found an excerpt in lots of places, but want the whole thing. From what I can tell, this book rocks!
A few days later
I bought the book last night from a local retailer and am loving it so far. I will post reviews
- EMC Consulting

• Awareness generated by EMC.com & Google Alerts
• 25. Traditional networking closed knowledge gap
• 26. Referrals/Testimonials broadcast outside EMC
• 27. Promote testimonial via Web 2.0