The Busy Exec’s Guideto Social Media

Ray PoynterThe Future Place

These slides were used at BIG B2B Conference 22 May 2010, in Chepstow, South Wales. They are also the basis of a new training module I am creating and an upcoming short book.

Outline

• The to scale• YouTube• Blogs• Twitter• Facebook• LinkedIn• Researcher communities• Linking resources together• iPhone or Blackberry?• Q & A

The to scale

1

10

A must have, even for the busiest exec

Only for those with both an interest in SM and time to spare

YouTube8

Keywords: Moyea – downloader and converter , http://moyea.com/Windows Movie Maker, edit files, add captions and shorten (please shorten)Channels, to group and brand your YouTube

Example of a TNS Videohttp://www.youtube.com/watch?v=rPKUoC7f5Lk

Example of promotional video, Socialnomics by Eric Qualmanhttp://www.youtube.com/watch?v=sIFYPQjYhv8

Blogs

http://blog.vovici.com/ http://lovestats.wordpress.com/

SurveyGeek, Reg Baker, http://regbaker.typepad.com/regs_blog/

Nigel Hollis, Millward Brown, http://www.mb-blog.com/

The Future Place, Ray Poynter, http://thefutureplace.typepad.com/

Keywords: RSS, blogrolls, comments

6

Blog Searching 7

Keywords: Technorati http://technorati.com/Authority

Blog Trends 9

Keywords: BlogScope http://www.blogscope.netBlogPulse http://www.blogpulse.com/

Commercial Blog Monitoring

ServicesBuzzMetrics http://en-us.nielsen.com/tab/product_families/nielsen_buzzmetrics

Cymfony http://www.cymfony.com/

SystemsRadian6 http://www.radian6.com/

ScoutLabs http://www.scoutlabs.com/

10

Email Alerts10

RSS Readers 8

Instead of visiting blogs to see if there is anything new, have the information sent to you.

To a blog reader

For example: Bloglines http://www.bloglines.com/

The results of searches and news providers canalso be automated via RSS

Google Insights

http://www.google.com/insights/search/

4

Twitter - Tweeting 7

http://twitter.com/

Twitter - Searching 5

http://search.twitter.com/advanced

Twitter - Monitoring 2

TweetDeck, download from http://www.tweetdeck.com/

Facebook 1

Facebook Groups & Pages

Pages are better than groups from the owner’s point of view

6

Facebook Games 99

See also: Mafia Wars

Foursquare

http://foursquare.com/

99

Over-sharing?2

Think before you share. Don’t put in date of birth, address, and mother’s maiden name!

LinkedIn

http://www.linkedin.com/

3

Researcher Communities

http://mrspace.ning.com/ http://www.research-voice.com/

Keywords: Ning & White label communitiesClosed & openJobs, events, discussions, blogs, resources (e.g. white papers)

9

Saving Effort by Linking SM 7

iPhone or Blackberry

Great forInternetAppsMP3

Bad forEmail when there is no InternetBattery lifeTyping

Great forEmail when there is no InternetBattery lifeTyping

Bad forThe things the iPhone is really good at

2

Both phones require time to set them up properly

Questions?

If you found these slides of interest you can find out more at http://www.thefutureplace.com