busy execs guide to social media
DESCRIPTION
Copy of slides used by Ray Poynter at the BIG Conference May 2010TRANSCRIPT
The Busy Exec’s Guideto Social Media
Ray PoynterThe Future Place
These slides were used at BIG B2B Conference 22 May 2010, in Chepstow, South Wales. They are also the basis of a new training module I am creating and an upcoming short book.
Outline
• The to scale• YouTube• Blogs• Twitter• Facebook• LinkedIn• Researcher communities• Linking resources together• iPhone or Blackberry?• Q & A
The to scale
1
10
A must have, even for the busiest exec
Only for those with both an interest in SM and time to spare
YouTube8
Keywords: Moyea – downloader and converter , http://moyea.com/Windows Movie Maker, edit files, add captions and shorten (please shorten)Channels, to group and brand your YouTube
Example of a TNS Videohttp://www.youtube.com/watch?v=rPKUoC7f5Lk
Example of promotional video, Socialnomics by Eric Qualmanhttp://www.youtube.com/watch?v=sIFYPQjYhv8
Blogs
http://blog.vovici.com/ http://lovestats.wordpress.com/
SurveyGeek, Reg Baker, http://regbaker.typepad.com/regs_blog/
Nigel Hollis, Millward Brown, http://www.mb-blog.com/
The Future Place, Ray Poynter, http://thefutureplace.typepad.com/
Keywords: RSS, blogrolls, comments
6
Blog Trends 9
Keywords: BlogScope http://www.blogscope.netBlogPulse http://www.blogpulse.com/
Commercial Blog Monitoring
ServicesBuzzMetrics http://en-us.nielsen.com/tab/product_families/nielsen_buzzmetrics
Cymfony http://www.cymfony.com/
SystemsRadian6 http://www.radian6.com/
ScoutLabs http://www.scoutlabs.com/
10
Email Alerts10
RSS Readers 8
Instead of visiting blogs to see if there is anything new, have the information sent to you.
To a blog reader
For example: Bloglines http://www.bloglines.com/
The results of searches and news providers canalso be automated via RSS
Google Insights
http://www.google.com/insights/search/
4
Twitter - Tweeting 7
http://twitter.com/
Twitter - Searching 5
http://search.twitter.com/advanced
Twitter - Monitoring 2
TweetDeck, download from http://www.tweetdeck.com/
Facebook 1
Facebook Groups & Pages
Pages are better than groups from the owner’s point of view
6
Facebook Games 99
See also: Mafia Wars
Foursquare
http://foursquare.com/
99
Over-sharing?2
Think before you share. Don’t put in date of birth, address, and mother’s maiden name!
http://www.linkedin.com/
3
Researcher Communities
http://mrspace.ning.com/ http://www.research-voice.com/
Keywords: Ning & White label communitiesClosed & openJobs, events, discussions, blogs, resources (e.g. white papers)
9
Saving Effort by Linking SM 7
iPhone or Blackberry
Great forInternetAppsMP3
Bad forEmail when there is no InternetBattery lifeTyping
Great forEmail when there is no InternetBattery lifeTyping
Bad forThe things the iPhone is really good at
2
Both phones require time to set them up properly
Questions?
If you found these slides of interest you can find out more at http://www.thefutureplace.com