All About YouTubeby Natalie Norris

NSQULet’s connect on Facebook:facebook.com/natalienorris

Why Video?

•Connect with people where they are!

•Engage with them!

•The Viral factor!

It is the second largest search engine (bigger than Bing, Yahoo, ASK and Yahoo all combined)

800 Million+ monthly unique visitors

What do I do first?

(We will screenshare this part)

What do you say? •Tell the people WHY they are there:

Examples:• "What you are going to learn in the next 3 minutes….

• "In this Video I am going to show you…exactly…

• "You are about to learn how to…."

• "Over the next 2 minutes I am going to teach you a strategy I learned from a multimillionaire - about how to...”

• "The concept I am about to teach you is this…"

The Hook

• Address WHAT they are going to learn before you get anywhere

• You have 7 SECONDS to HOOK them!

3 things

• Motivational

• Inspirational

• Entertaining!

How to get people to subscribe?

• Say it in your VIDEO! (Tell people what to do!)

• Add Subscribe annotation to top right!Ex: Never miss my videos - Subscribe

• Check link and type in channel name and have it there the entire time.

Use Annotations

• Send someone to another vid in the channel before the 2 minute mark so that they stay around.

• If you have a series - link to the different episodes. 

Call to Action

• Tell them to click the link below.

•Use Call to action overlay (under 10.00 for all vids to have)  

Be Authentic

Just shoot the vids.

Don't be concerned about messing up

or how you look.

Be Authentic

Use a guideline with some bullet points

Do NOT read a script.

Remember your Avatar

Dig deep into their pain and pleasure of what they want so the button holds emotion for them.

MEAN something to them. 

Check List: ONE Key Point per video.

KEY ------> Look at the camera! You see the DOT, but see the peoples faces, use an emotional connection.

LOOK them in the eye! Believe what you are saying! Be transparent!

KEEP it Short.

ALWAYS ask a question.

Remember who youare talking to...

Look HERE

NOT Here

This is where your customer is.

This is where you

are.

by Natalie NorrisNSQU

Let’s connect on Facebook:facebook.com/natalienorris

All About YouTube