the youtube effect - how to use video to drive traffic & sales
DESCRIPTION
Video marketing blog: http://www.smartshoot.com/blog/ This is the presentation Steve gave at General Assembly in San Francisco. The YouTube Effect - How to Use Video to Drive Traffic & Sales Did you know that 87% of online marketers use video content? Or that Zappos created over 100,000 product videos in 2011 and received over 250,000 visits from YouTube? With the decline in production prices, online video is an affordable and effective medium that engages your audience and creates a whole different connection with your buyers. Using case studies, this slide deck will illustrate how to leverage the power of online video to establish a personal link with your users that ultimately turns them into buyers and more importantly into fans. Steve Young is the Director of Product Marketing at SmartShoot. He architected the SmartShoot marketplace platform that helps businesses and individuals find and connect with the best local photographers and videographers. He enjoys writing about marketing, design and product development. He also enjoys sharing the same name as a famous quarterback, although he has yet to enjoy the same perks. About Steve Young: https://twitter.com/stevepyoung http://www.linkedin.com/in/stevepyoung http://stevepyoung.com/TRANSCRIPT
YOUTUBE EFFECT
STEVE P. YOUNG
Photo source: milos milosevic
40,000,000
200,000
250,000
244,997
Photo source: DTIDATA
ZAPPOS
ME
2
2
UNDER $500
#1
TIPS
YOU
8 million views on YouTube
CUSTOMERS
Targeted landing pages with targeted customer
testimonials -> Increased conversions of trial users
VIDEOS
39 million views 331,026 subscribers
SEO
VIDEO
CONTENT
1
>
SHOW FIRST, THEN HOW-TO
ThreadBanger: http://www.youtube.com/user/ThreadBanger
EXAMPLES WHAT’S COMING UP GRAPHIC
What’s trending: http://www.youtube.com/user/Whatstrending
VIDEO http://videohive.net/
CONTENT
2
>
FREE https://ads.youtube.com/keyword_tool
YOUTUBE
YOUTUBE
3
TITLE DESCRIPTION TAGS
PUT LINK TO YOUR SITE AS FIRST 1-2 SENTENCES
HEADLINE
VIDEO OPTIMIZATION CHECKLIST Title
Make title compelling
Optimize keywords first, branding at the end
Choose titles that will lead to strong watch time
Description Include link to website in first 1-2 sentences of description
Include keywords
Include links to website, landing pages, social media, subscribe, playlists and channel
The ‘http://’ turns links into hyperlinks
Tags Provide enough tags to thoroughly and accurately describe the video content
Use quotes for keyword phrases: “short film”
Give a mix of both common and specific tags
marketing
1
11% INCREASE IN SIGNUPS WITH VIDEO
2
GREAT FOR SEO
3
Photo source: Kiran Raja Bahadur SRK
production
DIY
$13 - http://www.amazon.com/ChargerCity-Exclusive-Adjustment-Easy-Adjust-Smartphone/dp/B008VI7ORA/
1
TRI-POD
3
DARK
Photo source: Brenda-Starr
FOOTAGE
1
FINAL CUT
2
EDITOR
3
2 1 3
RESOURCES • Free screen capture software:
– Jing (www.techsmith.com/jing.html) – www.screenr.com
• Free video editors: – YouTube (www.youtube.com/editor) – Windows Movie Maker – iMovie
• Motion graphic templates – www.videohive.com (paid)
• Premium video hosting – www.wistia.com – www.vidyard.com
• Professional filmmakers & photographers – www.smartshoot.com
STEVE YOUNG TWITTER: @STEVEPYOUNG EMAIL: [email protected] WEBSITE: WWW.SMARTSHOOT.COM
LARRY CHEUK EMAIL: [email protected] WEBSITE: WWW.LCDIGITALPRODUCTION.COM