how to use social media to generate leads
TRANSCRIPT
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ì Presented by Sarah Wilson
Using Social Media to Generate Leads
Connecting Social Media & Lead Generation You’re getting to know:
ì What your target audience is interested in
ì Which products you could potentially sell to them
ì What their pain points are
ì How you can eventually turn them into paying customers
Why focus on social media?
1.) Increased brand recognition 2.) Improved brand loyalty 3.) More opportunities to convert 4.) Higher conversion rates
Which social platform(s) should I be on?
ì Facebook ì Twitter ì LinkedIn ì Google+ ì Pinterest ì Instagram For B2B businesses, 44% have generated leads through LinkedIn, while 39% have done it through Facebook. Twitter comes in third with 30%.
To ‘Ad’ or not to ‘Ad’
How to manage multiple social sites
Top 3 auto-posting tools
ì Hootsuite
ì Tweetdeck
ì Buffer
What form can my content take?
ì Blog posts ì Case studies ì Cheat sheets ì Checklists ì Ebooks ì Email ì Infographics ì Kits ì Surveys ì Visual content
ì Content is the foundation of your lead generation efforts.
Optimizing social media for lead generation
“For successful lead generation on social, equip your buyer for success. Be personable, connect with your prospect’s challenges, and give them a next step to move forward.”
-Chris Brogan, CEO and Founder, Human Business Works
Social media lead generation power tips
1. Don’t take yourself too seriously
2. Organic isn’t enough on it’s own; don’t be afraid to pay to boost your presence
3. Focus on valuable content and solid offers
4. Create strong calls-to-action (CTAs)
5. Never forget that social is a two-way street
Content marketing CTAs
Regardless of what your ask is, your CTA must:
ì Stand out
ì Clearly define what you want the lead to do
ì Create urgency
ì Be positioned in a prominent area
Industry insight
Industry insight
ì What was the objective of the social media campaign?
ì To not just advertise but engage with our clients and followers.
Industry insight
ì Who were your target audience, and what was your strategy for connecting with them?
ì Strategy was simple, engage don't advertise. We respond to everyone, we tag all our customers and clients to help both raise their profile and ours.
Industry insight
ì How did your campaign reach those goals?
ì In addition to the obvious promotions on Twitter, Facebook etc, we also began networking and exhibiting to get people online who would not normally, as well as some own branded merchandise to help people find us online.
Campaign results
ì What were the results of your campaign?
ì The results meant that through tweets, DM's and Facebook this has now accounted for over 60% of all new business enquiries and is still growing.
What motivates people to share?
ì People are motivated to share by:
ì Reputation enhancement
ì Access to something exclusive
ì Opportunities for co-creation/authorship
ì Altruism
Social sharing
“When it comes to sharing on social, pick the channel where you can best tell your story. If you’re better in video, use YouTube. If you’re brief and quippy, use Twitter. Pick what you like.”
-Chris Brogan, CEO and Founder, Human Business Works
Utilizing the 80/20 rule
Here’s how they did it
Hashtag Promotion & Design’s key advice:
ì Engage, don’t advertise.
ì Respond to all comments, questions or inquiries
ì Tag your customers, visitors and clients to help raise their profile and yours.
ì Network and exhibit to get people online who would not normally
ì Create branded merchandise to help people find you online
ì Thank you I hope you enjoyed today’s presentation
Please email questions to [email protected] And follow me on LinkedIn: https://www.linkedin.com/in/sarahlouisewilson