Qwaya

TUTORIAL

Qwaya?

Who, where, what... is that?

Qwaya is a powerful self-service tool for any business!

It is a tool for any business who seeks to save time and increase performance when working with

Facebook ad campaigns.

With Qwaya you can create, publish, track, optimize and

organize any Facebook ad types with sophistication and

usability

To start, go to your browser

For today, let us use Chrome and Google

In your browser type Qwaya.com

Then click the ENTER key in your keyboard

You are now directed to this Qwaya site

Sign up and start a free trial

Before you proceed, take a look at the features

Ad scheduler, ad rotation, ad and campaign rules

Targeting, campaign organizer and split testing

And other features with Google analytics integration

Now click the Sign Up button

Fill up the sign up form

Start with your First Name

Followed by your Last Name

Then write your e-mail address

Provide your Password

Then re-type your password

Write also the name of your company

Followed by your company website

Write the name of your country too

Provide your phone number

Together with your location

Your Sign up form should be filled like this

Then click Create my account

Qwaya will now confirm if your sign up was a success

Open your email and copy the activation code that Qwaya sent

Paste the activation code that you copied from your e-mail into the box

Then click the Activate button

First thing, you are asked to connect to Facebook to get an account

Click the Connect Facebook account button

When Qwaya confirms, click the OK button

Click OK to allow Qwaya to manage your pages and insights

Then you will be directed to this dashboard

On the upper right corner you may check Updates anytime

Click Support as well if you need help

Now click the Settings button

Click Facebook connections under settings

Click the Reconnect account button

Next, click Qwaya users to connect with them

Hit the add button to start inviting your team

This time click Google Analytics

Your account is not connected so click Connect with Google Analytics

Click the Allow button when Qwaya would like to know your identity

Your Qwaya account is now connected with a google account

The rest are no longer urgent : plans & billing, company & profile

Incase you need to change password , go to the settings!

When done using Qwaya just click Log Out

Now click the Refresh button then start using Qwaya

Click Select ad account

And you are directed to your recent statistics

On the upper portion is the task bar

Click Create Ads on the task bar

Then you are being asked what do you want to advertise?

Choose Pages and Places then click on your existing FB page

Now you are to choose which ad format do you want to use

Choose one on the left side menu: you can

Decide on what kind of FB ad that you are going to create

Example, you may want to create a Page like ad format

Just Click on it

Then you are directed to this page

Now try creating a Link ad

On the next column choose your objective for this ad

Choose clicks to Website

Now add the display link in the next box

Next click the dropdown arrow in the call to action box

Choose Learn More as a Call to Action

Click Add post link to add a URL

Then Click Add post text

Then write the text of your ad

Now click the Add link headline

Then write your catchy Headline

Click Add description then write a short description of your link ad

Now click the Add images button

Then you will be directed to this blank page

Click the Choose File button

Now it’s time to edit placement of your ad

Click on the boxes for the preferred placement of your ad

Then click the Save as button

Write a Name for this ad to be able to reuse anytime

Then click Save to ad account

So here is your created Link ad

Now Click Set Targeting in the task bar

These are the categories that you may set for your target audience

Set your target Location

Choose the language of your target audience

Set the age and gender

You may click split to analyze the results later

For the age you may split it every ?th year

Now set the interests of your target client

You can also include their Demographics and Behaviors

Even their connections, relationships or education and occupation

Then click save after setting all the categories

Come up with a Template name so you may reuse or revise later

The summary of your target shows that you have 1 ad with 4 categories

Click Manage Custom audiences to edit or adjust your set target

Now click Publish ads on the task bar

Then click Generate Ads

Accomplish this basic and tracking settings

Click New Campaign then Write your campaign name

Click New Folder

Write the name for this folder

Then click OK

Set the time and date when you want your ad to start

Set also the time and date when you want to end it

Now set your budget for this ad also

Set page likes for optimization

Then pay for impressions

Set the Max bid to automatic

Now Click Tracking Settings

Click on Google Analytics

Click custom then write the key and value

Now click Generate Ads

So here is the summary of your ad

Then click Generate 4 ads

Just click OK when you see this message

With Basic Statistics you can visualize with graphical reporting

You may also schedule your campaigns to run at specific time

period on specific days

You may automatically pause your ads based on predefined rules

You can rotate your ads to combat ad fatigue and distribute impressions

Now discover the features of Goal Statistics

With Goal Statistics you may analyze and copy your audience

You may edit and copy your ad content

You may edit your ad bidding too

And you can configure view through tracking

Do you want to advertise another ad? Just follow the same process

Then do the necessary adjustments based on your ad

results and analysis! Need someone to assist you on this?Contact me and I will gladly help you

grow your business.