@PegFitzpatrick

How to Use Pinterest to Build a

Loyal Following for Your Brand

Presented by Peg Fitzpatrick

Get serious about building your Pinterest brand

Get the most value from your social media efforts

Transform your passions into actions

Anatomy of a fantastic pin

Define essential elements of your Pinterest brand

Building your visual brand on Pinterest

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How long do social media posts last?

50% of visits happen 3 and a half months after you pin.

Source:http://blog.piqora.com/pinterest-roi-study/

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Pinterest is LONG TERM web traffic

• Pinned over 37 weeks ago

Source:http://blog.piqora.com/pinterest-roi-study/

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Why build a brand on pinterest?

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Share who you are and what you do

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Build your expertise

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Create an engaged audience

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Why build a brand on Pinterest?

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Share who you are and what you love

Build your expertise on a topic

Connect with others passionate on the same topic

Create an engaged audience for your brand

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Transform your passions into actions

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Find pins that you love

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Connect with a community that shares your passions

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Pinterest replacing other search methods

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Smart feed provides highly relevant content

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Transform your passions

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Find pins that represent things you love

Connect with a new community with shared interests

Pinterest is replacing traditional search methods

Smart feed finds personalized, relevant content for you

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Anatomy of a fantastic pin

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Share beautiful images

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Use descriptive language to help pinners

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Maximize your images

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Write keyword rich content

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Add a call to action to your description

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Anatomy of a fantastic pin

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Share beautiful images

Use descriptive text to help and explain

Maximize your image size

Write keyword rich content

Add a call to action to your description

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Essential elements of a stellar Pinterest brand

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Pin content regularly

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Create timeless content

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Build thought leadership

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Provide assistance or education

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Create original content

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Add value to the community

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Essential elements of a stellar Pinterest brand

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Pin content regularly

Create timeless content

Build brand thought leadership

Provide assistance or education

Create content to share your brand expertise

Add value to their community

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Are you ready to boost your brand with Pinterest?

Be time efficient with your social media

Build a brand based on your passions

Create actionable pins that bring web traffic and sales

Build a unique visual brand on Pinterest

Introduce your community to what makes

your brand tick.

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