how to use linkedin to find your first job after grad school
TRANSCRIPT
Dan Hanssel Bio
• Buffalo native and UB Graduate• Marketing VP/Director: Time Warner, Verizon, tech
start-ups • Master Trainer – 10 years• Got two great 6-figure dream jobs using LinkedIn!• Used LinkedIn & Twitter to attract 12 new consulting
clients• Specialties: Marketing Automation, Social Media,
SEO/SEM• Winner of 5 Mark Awards for Best Marketing (2008-
2010)
Social Media in Recruiting
80% of Organizations in US UseSocial Media For Recruitment
95% of these use
Your Goal: Network and Be Found!
What is and Why Use It?
• One of the first Social Media websites-launched May ‘03
• Career oriented – used for professional networking• More than 367 Million users – 110 million in US• Over 12 Million Medical Professionals on LinkedIn• Includes 39 Million students and recent grads• Ave. Age = 41; 56% Male, average income: $109K• Members from 200+ countries/territories, 20
languages• Employs degrees of separation/trusted contact
concept
Question #1
How many people here have a LinkedIn profile?
Create/Maintain Your Profile• The most important part of being on Linkedin• Name, Headline, Location, Industry• Include a professional recent head shot (just you)• Sell your personal value proposition!• Avoid hackneyed descriptors: Responsible, Mature,
Creative, Motivated, • Summary and Specialties (key words)• Experience – include current and former employers• Education, Websites, Associations, Honors and Awards• Quantifiable accomplishments are essential!
Your Headline is Your Brand!• LI Headline = UVP - your Unique Value
Proposition that describes what you do• You are NOT your job title!• Your UVP should be accurate & highly
specific• Great: “Intl. Tax Accountant Saves Clients
Millions”, “Process Reengineering Superstar with 15 patents”, “B2B Big Ticket Sales Leader”
• Weak: “Sharp CPA Knows Numbers”, “Process Engineer with MBA”, “Sr. Technology Sales Exec”
• Make yourself the A-list candidate they must talk to!
Profile Search Optimization
• Like Google, Linked In changes its Advanced People Search algorithm frequently
• Identify (one to four word) search terms that best describe you and what you want to do
• Key profile fields: Headline, Current Title(s), Summary, Specialties
• Load up key fields with your search terms, but do it logically and elegantly
Profile Dos and Don’ts• Do upload professional photo of just you• Be creative with your headline• Setup personalized profile URL – helps SEO• Include all education and positions held• Profile should be 100% complete
• Don’t put your email address or phone number in your headline or name• Don’t embellish your education or experience• Don’t use meaningless modifiers like: motivated, creative, experienced, strategic, entrepreneurial, etc.
Settings/Personalization
• 1) The Account & Settings section allows you to choose how your information is displayed, how you want to be contacted, and your overall privacy preferences
2) Settings for privacy, profile, email, personal info, etc.
3) Increase your exposure: maximize public settings
4) Be sure you have a public profile and vanity URL
Question #2On which social media site do you spendmost of your networking time online?
• Facebook• Twitter• Instagram• LinkedIn• Pinterest• Other
Strategies to Build Connections
• Target recruiters from your industry and career specialty to connect
• Make sure to connect with Super Connectors, those with 500+ connections. Builds your network fast.
• Include both outside AND inside (HR) recruiters• Connect with likely hiring executives at your
target employers• Connect with influential people that have
contacts that are useful to you for job search networking
Question #3
How many medical professionalsare on LinkedIn?
12.3 Million
Jobs• LI is a great source for professional and executive
jobs• Some jobs are advertised on LI exclusively!• Use the Job Search function at least once a week• Advanced search facilitates a more targeted
search• Use your LI network to communicate with
members at target employers to identify recruiters and hiring mgrs
• Once identified, connect with recruiter/hiring manager – use your invitation to pitch your candidacy
• Use your network - learn about culture and mgr’s style
Linked in Job Search Strategies
• Update your LI profile regularly• Use an attention grabbing headline!• Make sure your Summary and Specialties
contain lots of key words about your area of specialization, as well as key accomplishments from your jobs in the Experience section of your profile
Company Pages and Groups
• Profiles feature a company overview, who you know at the company, and unique data from the LI network
• Follow company to get frequent updates• Groups are a great way to expand your network!• Join any group related to your industry, career specialty,
location, schools, associations, etc.• Be sure to join the RPCI Alumni Association group!
Keys to Success• Remember, you are more than the sum of
your degrees, experience and abilities• Employers want to know: what are your life
experiences and how have they shaped you? Who are you as a person?
• Design a great resume and customize it for each job opportunity
• Most importantly, learn to be a great story teller and to ask insightful questions during interviews.
Organizing Your Search• What are your unique marketable skills?• What is your targeted geography?• What is the demand for your skills in your
geography?• Compile a list of all area employers that hire
people like you and have the operational size to afford you
• In which of those companies/organizations would your skills give you an edge over other candidates?
• Search those employers’ Company pages on LI• See if your LI network includes people from
target cos.
Be Realistic About Your Challenge
• Spend some time doing a deep dive into your experience: explore everything you’ve done
• You are the product manager & the product!• Create a must-have product: the new you!• There are dozens of people competing for
every job…why hire you?• Shy? Passive? Get over it if you want a great
job!• You need to become confident & energetic
Social Media, Networking & Recruiting Resources for Career Opportunities in
Science• LinkedIn.com• Indeed.com/science• Researchgate.net• Jobs2careers.com• jobs.sciencecareers.org• sciencecareers.sciencemag.org/
Summary• Design a personal website and promote it• Create a compelling LinkedIn profile• Use social media extensively to promote
your personal brand and accomplishments• Connect with target employers & recruiters• Research employers and track their
mentions• Be discovered! Make recruiters excited to
find you! Always be ready for that phone call!
• After you land a position, never stop networking!
7 Things You Can Do To Build An Awesome Personal Brand
• Start thinking of yourself as a brand• Audit your online presence• Build a branded personal website• Create a great profile on LinkedIn• Associate with other strong brands• Share valuable content, become an SME• Build your network on LinkedIn and IRL
Interviewing & Starting Your Job
• Research employer and interviewers on Glassdoor, LinkedIn, current/former staff
• Ask great, well-researched questions• Negotiate pay & benefits based on demand• Learn people, policies. What are office
politics?• Establish exactly what your boss expects• Find a great mentor to guide your
career!
Never stop networking!
Connect With Dan!• After we meet, send me an invitation to
connect on Linked In• See videos on my blog:
http://danhanssel.com• Follow me on Twitter: @dannyhanssel• Contact me at [email protected]• Call me about Linked In training: 716-289-
7486
LinkedIn Individual Coaching
716-289-7486
Thank YouAnd
Good Luck!