How to Successfully Promote Your Event Using Social Media

Sources: http://socialmediatoday.com/stevepyoung/1656466/24-must-see-social-media-statistitcs-2013

http://www.socialmediaexaminer.com/10-ways-to-use-social-media-to-promote-an-event/

Create Event Pages

•Event pages give basic information and allow attendees to share the page and invite friends.

•Ex: Facebook, Google +

Create a Video

•A brief trailer with visual and sound engages your audience and encourages them to share your link.

•YouTube allows you to link and embed video easily.

Create a #Hashtag

•Hashtags engage attendees and allow them to communicate with you and each other.

•Creating a unique hashtag will keep track of attendees tweets or posts.

Check-Ins

•Create a check-in on Foursquare or other Location Based sharing sites.

•Encourage attendees to check-in and comment so their friends online will see.

Facebook users share 2.5B pieces of content on the site each day.

50% of technology companies have acquired a customer through Twitter.

YouTube is the #2 search engine on the web.

Social Media networks are some

of internet’s biggest sources of news and sharing. Before you

begin promoting, understand the

impact social media can have.

After The Event:

Monitor online feedback. Read what attendees had to say and better plan for the next event.

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