how to successfully market and communicate your f&b offer to customers - eat with your eyes and...

EAT WITH YOUR EYESTM

BRANDING & MARKETINGFOR FOOD RETAIL



EAT WITH YOUR EYESTM ©2013

fourpointsmanagement

Fourpoints Management Ltd.11 Branch Road, Park StreetSt Albans AL2 2LUTelephone: 01727 875031 email: info@fourpoints-management.co.ukwww.fourpoints-management.co.ukCompany number: 7462568 VAT reg: 103980722

Successful food and beverage marketingA toolkit for indoor attractions BALPPA Sub Group Meeting, May 2014

Successful Food and Beverage MarketingA Toolkit for Indoor Attractions

1Understanding your customers

5Party time!

2Understanding your business

3Bringing the high street in

6Promotional tools

4The customer journey

7Any questions?

What we will cover today...


Whatroledoyourcateringfacilitiesplaynow?

Dotheymeettheexpectationsofallyourcustomergroups?

Howcanyoumakethemworkhardertoachieveyourbusinessgoals?

Whatcanwelearnfromthehighstreet?

The starting point...

Physiological

Safety

Love/BelongingGroup 2

Group 1

Esteem

Self-actualization

Breathing, Food, Water, Sleep

Security of body, of employment, of resources,of the family, of health, of property

Friendship, family

Self-esteem, confidence, achievement,repect of others, respect by others

Morality,creativity,

spontaneity,problem solving,lack of prejudice,

acceptance of facts


Who are your customers?

What do they want? (physiological and safety)

What will make their experience really memorable? (belonging and esteem)

Understanding your customers

1 Understanding your customers


Who are your customers and what do they want?

Kids

Group 1

Food I can eat quickly and get back to playing!

Food I can choose and pick up with my fingers

Group 2

Fun, fun, fun!

Adventures, stories, games and my favourite characters

Mums

Group 1

Somewhere that is safe

Some healthy food that my kids will actually eat!

Group 2

Somewhere I can have a real break without guilt!

Somewhere like my favourite coffee shop

Nannies / Au pairs

Group 1

Somewhere that is safe

Food and drink that doesn’t break the rules!

Group 2

A place I can have a real break knowing the kids are fine

Somewhere nice where I can chat with the other au pairs

Dads

Group 1

Somewhere safe

Everything we need in one place

Group 2

Somewhere my kids can play with other kids and don’t feel different

Somewhere I can go on-line and get things done while I have time

Supervised parties

Group 1

Good quality, inexpensive party food the kids will like

Someone else keeps the kids safe and happy!

Group 2

Super mum points! A really good party experience without all the fuss

This is a trendy place for adults to spend time too- more super mum points!

1 Understanding your customers


Understanding your business

What are your business objectives?

How well does catering support these currently?

What do you need to do to get to point 3?

Somewhere for parents to wait that serves food and drink. Café is secondary to the play facility.

A bright and vibrant area that really appeals to both kids and adults. Catering sales are really starting to grow.

The café is a destination in its own right, well promoted and one of the main reasons people choose this facility over any other. Sales and customer loyalty are increasing.

1

2

3

2 Understanding your business

Just starting...

It’s growing...

It’s really working!


Where are you now?

What’s the food choice available for kids and adults?

How much does it cost?

Where do I pay?

What choices are available for younger kids and older kids?

What healthy choices are there?

How are you going to help me get my kids to eat something and choose healthily?

Are there deals and promotions I can use to save money in the future?

What facilities do you have for parties?

Is there somewhere nice for me to sit while I wait?

Can I buy a nice cup of coffee?

When I am looking for somewhere to hold a party or take the kids, your venue comes up first on Google

We were walking past, saw the menu and wanted to come in

I can even get Dad to go as he can use the Wi-Fi

I love getting your special offers by email

I meet my friends here because we love the coffee shop

My kids love the characters you created, eating is part of the whole experience

It’s like going to our favourite family restaurant on the high street

1 2 3

2 Understanding your business

Just starting... It’s growing... It’s really working!


3 Bringing the high street in

Bringing the high street in


Casual dining

Coffee shops

Street food

Pop-up food offers

Personalisation

Healthier eating

Foodie Culture

Play

What’s hot on the high street...



What’s hot on the high street...Here’s the facts...


Branded casual dining is the fastest growing sector

The coffee shop sector has been growing steadily for the last 15 years

The casual dining sector will grow by £5.4 billion in the next 5 years

UK is now a nation of coffee drinkers.1 in 5 people visit a coffee shop every day

Total coffee shop market in UK is 16,500 outlets...

We drink an estimated 1.7 billion cups of coffee a year

...strong sales growth of a reported 6.4% last year


The value of strong branding to your business


Ensure you have strong distinctive brand values and identity for your overall business

Use these to build your food offer and catering facility

Extend your main play offer into your catering offer

Don’t confuse customers, use consistent messages

Adapt your messages for food and drink

Learn from what the best food retailers do



A strongly branded and well marketed catering facility can be a major point of difference to your business

“All we were basing our visit on was the menu which we had read outside. I assumed that it had been created to replicate a 1950’s American diner and I have always wanted to eat in one!!”

“As we walked inside I was totally blown away by the decor – it is so visually striking and colourful. It is fun and there is so much to see and read and touch! So much attention to detail…..definitely has a ‘wow’ factor.”

www.mummymishap.co.uk



Creating anticipation and expectation through considered marketing

FISH FINGERSGolden breaded fish fingers servedwith fries and ketchup on the side.JUNIOR BEEFBURGER100% beef burger in a toasted seeded bun served with fries and ketchup on the side.CHEESY PASTA

Penne pasta tossed in a Monteray Jack cheese sauce.LITTLE DOG Delicious kids hotdog in a so� roll topped with ketchup and served with fries.

All served in a glazed brioche bun with shoestring friesand our homemade slaw - you can’t beat it!

Starters orders ready, steady... Go!

Shroomies V

£4.25Slices of field mushrooms in a crispy coating deep friedserved with garlic mayonnaise and our own homemade slaw.Popcorn Chicken

£4.45Nuggets of chicken tossed with real popcorndusted with our own spicy seasoning.

Corn On The Cob £3.25

Fresh corn on the cob with a lightly spiced bu er. Wedge Salad

£4.45Crisp le uce topped with diced tomato, croutons, crumbled blue cheese, crispy streaky bacon and tossed with a blue cheese dressing. Buffalo Chicken Wings

£5.95Five chicken wings marinated in either: BBQ Sauce or Hot‘n’ Spicy Louisiana Sauce. Served with our homemade slaw.

OrEo Cookie Sundae Vanilla ice cream mixed with broken Oreo cookies topped with whipped cream & lashings of chocolate sauce. Banana Split Chopped banana and fruit cocktail sandwiched together with

strawberry and chocolate ice creams. Topped with whipped cream and finished with raspberry sauce.

Desserts £ 2.75

Mains £4.75

Make it a tower with a topper!

Burger Toppings

Classic BEEF Burger £8.75

A prime 6oz British bee�urger topped with crisp le uce, sliced beef tomato and gherkins.The Full Monty

£10.75A prime 6oz British bee�urger topped with MonterayJack cheese, crispy bacon, BBQ sauce and diced avocado. Then stacked up with homemade onion rings, crisp le uce, sliced beef tomato and gherkins.Crispy Chicken

£8.75Crispy breadcrumbed chicken breast stackedwith crisp le uce, sliced beef tomato and gherkins.Veggie Bean V

£6.75Spicy bean burger topped with a zingy tomato salsa.

Griddled onions

75pCrispy bacon & monteray jack cheese £1.25Crumbled blue cheese

£1.25BBQ sauce & monteray jack cheese £1.25

Coney Island mightbe where the hot dogwas born but we’vebrought it to Bognor Regis

Classic HOT DOG

£5.25A smoky Frankfurter sausage topped with griddled onions and tomato ketchup. It arrives with selection of ‘American Beaver’ mustards for you to try.Howlin’ Chilli Dog

£6.25A smoky Frankfurter sausage topped with beef chilli, aged cheddar cheese sauce and garnished with sweet Roquito tear drop peppers.New York Slick

£6.25A thicker smoky Krakauer sausage topped withcrispy bacon, BBQ sauce and aged cheddar cheese sauce.

All dogs are served in a brioche bun on a stack of shoestring fries

menu

Looking for a drink?Check out our separate drinks menu

All served with our homemade slaw and friesMinute Steak

£10.95Flash fried minute steak served with a lightly spiced bu er.New York Chicken

£10.95Crispy bread crumbed chicken escalope topped withBBQ sauce, crispy bacon and Monteray Jack cheese. Rack of BBQ Ribs

£15.85Full rack of pork ribs marinated and roastedin a smoked hickory sauce.

Take your seatit’s showtime!event

The perfect finishto your meal

Choc ‘n' Pop Cheesecake £4.45

Slow baked traditional chocolate cheesecake with a richbiscuit base. Finished with fresh cream, chocolate shavings, real popcorn and lashings of toffee sauce. Key Lime Pie

£3.95A crunchy biscuit base with a tangy lime andlemon filling, topped with heaps of cream. Cherry Pie

£3.95A sweet pastry case packed with Morrello cherry filling.The Ultimate Fondue

£5.45Great for sharing! Fresh strawberries, diced pineapple, marshmallows and chocolate lollipops served with dip pots of toffee sauce, chocolate sauce and raspberry coulis. Four Layer Chocolate Fudge Cake £4.75

Banana Split

£4.75Everybody’s favourite, strawberry, vanilla and chocolate ice creams served between sliced banana. Topped with whipped cream and finished with raspberry sauce and a fan wafer. Egg Cup Profiterole

£1.95A li le bit of sweetness, one profiterole and whipped creamserved in it’s own egg cup for you to keep.

The Diner Super Sundae £6.95

Great for sharing! Chocolate, strawberry and vanilla ice creamslayered with chocolate fudge cake. Topped with lashings ofwhipped cream and drizzled with raspberry coulis.

Can’t squeeze in a pudding? Try our smallest dessert andyou can keep the egg cup as a present to remember us by!

FRIES V

£2.25CHEESY FRIES V

£2.75HOMEMADE BATTERED ONION RINGS £2.10TOSSED SALAD

£2.95CORN ON THE COB WITH A lightly spiced BUTTER £3.25BBQ BAKED BEANS V

£1.75HOMEMADE SLAW V

£2.25

Add a side orderto make it your own

on the

Skinny Mixed V

£6.95Avocado & Tomato V

£8.45Pulled Pork

£9.75Pulled Chicken

£9.75

All choices sit on tossed crisp le�uce, diced tomato, slaw mix,crunchy croutons and sweet Roquito peppers

Choose your salad and rock it upwith one of these dressingsBlue Cheese,Thousand Island Honey & Mustard

Ranch

Dressings

B U R G E R S

B R I T I S H

Your choice ofbrioche bun,plain wrap

or spinach wrap

Spicy Chicken Salsa £6.95

Avocado Lettuce TOMATO & PHILLY V £6.95BBQ Pulled Pork

£6.95

All garnished with our homemade slaw and nachos

W R A P S

B U N S A N D

Finger food that’s be�erwhen you’re togetherMessy Nachos

£5.95Homemade corn tortilla chips topped with aged cheddar cheese sauce, guacamole, spicy salsa, sour cream, sliced jalapenos and sweet Roquito tear drop peppers.Pulled Pork Nachos

£6.45Homemade corn tortilla chips topped with sour cream, salsa,guacamole, cheese sauce and tasty pulled pork. Garnished with sweet Roquito tear drop peppers and spring onions.

All kids mains come with a side salad

Shake, ra�le and rollwith a cool ice creamthick shake!

S H A K E S

A U T H E N T I C

Golden VanillaSweet StrawberryChoco Loco £3.95 EACH

made thick & creamy with 4 scoopsof real dairy ice cream and toppedwith whipped cream

SEE OUR SEPARATEDRINKS MENU FOR DETAILS

always available

The small print: (v) – These meals do not contain meat or fish. We will endeavour to serve your meal quickly but when the restaurant is very busy your food may take a li le longer to prepare. We hope you enjoy your visit and welcome any comments you have concerning our food and drink.

Fish dishes may contain small bones. Some products may contain nuts, please seek advice from a team member. All weights quoted are approximate before cooking. Metric weight equivalent 10oz – 284g 8oz – 227g. All items on this menu are subject to availability, prices include VAT at the

current rate. To the best of our knowledge, none of the food we sell on our menus contains GM soya or maize ingredients.

Focus on key decision drivers…

- Value always available

- Quality - food and service (fresh made on-site if possible)

- Comfortable space for adults and parents

Aim messaging and imagery at both kids and adults outside and inside facility

Quality and appeal of food offer right for both adults and kids



How to attract customers...

Extend your destination brand theme

Wall graphics

Colour scheme

Props and theatre dressing, including characterisation

Kiddie touch points everywhere

Butlins do this really well - they have lights under the kids bunk beds - in case there are monsters under there!

Tone of voice and conversational statements - make it all fun for kids

Extending the party and play atmosphere into your café area



Café Cereza is a great example of a flexible quality coffee offer that can be tailored to your Centre

Uses Rainforest Alliance coffees from El Salvador, supports Coffee Kids

Full range of ethically sourced products, from beans through to sugars, crockery and bespoke point of sale material

Great tasting bean to cup coffee!

Practical, affordable expert solution



Creating an authentic high street coffee bar experience (without the big brand price tag)... Introducing Café Cereza!

Consider the ‘journey’ your customer makes at your centre in relation to eating


4 The customer journey

Use A–boards outside for high impact

Split messaging and design to appeal to both kids and adults

Promote play centre, catering and party activities outside

Use dedicated A-board to do day-part marketing for the café - morning, lunch, afternoon etc.

Use great food photography and promotions to grab attention

Position a framed menu outside



The outside approach

Professional café signage alongside your main play area brand signs

Prominent menu display, appealing to adults and kids

Clearly show any deals that are available that day

Leaflets on food and parties to pick up

Digital screen with loop marketing covering your facility’s USP’s and including catering

Strong prompt to enter and try

Add floor stickers to help customer flow



Entrance and welcome

Display café name clearly

Clear, simple visible communications aid quick decision making

An effective servery menu display system, a critical part of any café offer

Flexible, easy and cost-effective to maintain and update menu to professional standards



Café servery communication

Ensure tickets and labels are used to describe and price products

Ensure communications talk to kids too as they make impulse purchases

Conversational messaging

Child-friendly counter area





COFFEE HUT EXTERIOR TARIFFS

enjoy a muffin for only £1.00IF YOU BUY ANY COFFEE

HOT DRINKSAmericano £2.45Latte £2.55Cappuccino £2.55Mocha £2.85Espresso £1.95Hot Chocolate £2.20Tea £1.75

2opGO LARGE We only use 100%Rainforest Alliance Beans...

TEA & SYRUPSSpeciality Teas £1.80 Add a Syrup shot £0.20Add an extraEspresso shot £0.20

KIDS MINICCINO WARM FROTHYMILK TOPPED WITH COCOA £1.00

Café servery communication



Effective servery menu display systemsClear, simple meal deals and packages promoted at high level to aid speed of decision making. Both options enable cost effective updating.

Digital plasma system - allows instant updates Paper template based system - a cost-effective alternative

Options to trade-up spend

Provenance and quality messages

Impulse offers and examples of great product display

Options for grab & go snacks versus plated meals

Effective detail message at product

Chiller merchandising and marketing – key principles

Loyalty incentives and card

Day and week part marketing

Kids pick n’ mix offer

Healthy and nutritional communication (use a kids character to convey) Try our proper cooked breakfast

combined with a hot drink from £6

WHERE'S ITFROM?Our food is all traceableand from accreditedsuppliers. See inside restaurant for details

BRITISHCLASSIC

Traditional

Try a bowl of our delicious soupwith a fabulous sandwich from £5

LUNCHCOMBO

Healthy

WHERE'S ITFROM?Our food is all traceableand from accreditedsuppliers. See inside restaurant for details

Any hot drink and a deliciouscake or pastry of your choice £5

TREATAfternoon

AVAILABLE FROM 2pm

fill up on good timeS!fill up on good timES!

Terms & Conditions; 1. Offer valid all day every day, at participating Hungry Horses only, until 23 July 2010. Please check with your local Hungry Horse prior to arrival. 2. Available to children aged 10 years and under. 3. One free kid’s main meal can be selected from the Super Horse menu with every adult main meal ordered. 4. Offer is valid for up to four children in one transaction, excludes starters, sharers, snacks and desserts. 5. Cannot be used in conjunction with any other offer or promotion e.g. 2 Meals for £8, Curry & A Pint, 2 for £10 on Sunday Lunch and Burger, Chips & A Drink. 6. Offer may be withdrawn at any time and without prior notice. 7. Manager’s decision is final and binding.

Promoter: Greene King Brewing and Retailing Ltd, PO Box 337, Bury St. Edmunds, Suffolk 1P33 1QT.

KIDS EATKIDS EATFREE KIDS MEAL WITH EVERY ADULT MEALEXCLUDES ADULT DAILY DEALS. SEE TERMS AND CONDITIONS FOR DETAILS.

VISIT WWW.HUNGRYHORSE.CO.UK

TO FIND YOUR LOCAL

GKHUR475



Marketing and driving revenue

Clear and easy to navigate

Must reflect the branding and visual design of the café

Enough description to entice trial but not overloaded with unnecessary content or adjectives!

Main menu must appeal visually to adults and kids

Create a separate kids menu for them to use

Strong prompts for trade ups and on spend

Simple labelling of healthy options or allergy information

Consider including a space and mechanic for displaying specials and offers

Consideration on format, size etc.



What makes a good menu?

Wake upB R E A

K F A ST

Full on with Pancakes

£6.75

Two crispy bacon rashers, two pork herb sausages,

two buttermilk pancakes with maple syrup and a fried egg.

Full on with Biscuits

£6.75

Two crispy bacon rashers, two pork herb sausages,

two homemade American biscuits (like a savoury

breakfast scone) with maple syrup and a fried egg.

Veggie with Pancakes

£5.95

Two quorn sausages with button mushrooms,

baked beans, grilled tomato, two buttermilk pancakes

with maple syrup and a fried egg.

Veggie with Biscuits

£5.95

Two quorn sausages with button mushrooms, baked beans,

grilled tomato, two homemade American biscuits (like a

savoury breakfast scone) with maple syrup and a fried egg.

from the Griddle

Gammon Rise - The gammon that gets you up! £0.00

Prime gammon steak topped with a fried egg

and garnished with a grilled tomato.

Steakfast - Steak for Breakfast!

£0.00

Flash fried steak topped with with a fried egg

and garnished with a grilled tomato.

Philly Cream Cheese

£3.95

Filled with thick and creamy philadephia cheese.

Bacon Avocado

£5.45

Filled with diced avocado and crispy bacon.

Scrambled Egg & Bacon

£4.95

Light and fluffy scrambled eggs with rashers of crispy bacon.

C O O K E D

B R E A K F A S STF U L L A M E R I C A N

ALL THE FAMILIARITY OF A FULL ENGLISH

WITH AN AMERICAN TWIST

USA THE

BUTLINS WAY!

Double Bacon

£3.95

Two crispy streaky bacon rashers with maple syrup

Double Bacon & Banana

£5.45

Two crispy streaky bacon rashers with maple syrup and sliced banana

TWO FRESHLY PREPARED SWEET BUTTERMILK PANCAKES

TOPPED WITH YOUR CHOICE OF...

TOASTED BREAKFAST

BAGELS THAT FILL A HOLE

Billy’s

MAKE BREAKFAST SWEET

WITH A THICK SHAKE!

£0.00 EACH

Golden Vanilla • Sweet Strawberry • Choco Loco

made thick and cream

y with

5 scoops of r

eal dairy ice cream

and topped with w

hipped cream

SERVED

9AM-11AM

GREAT RANGE OF HOT & COLD DRINKS

SEE OUR SEPARATE DRINKS MENU FOR DETAILS

always availa

ble

FISH FINGERSGolden breaded fish fingers servedwith fries and ketchup on the side.

JUNIOR BEEFBURGER100% beef burger in a toasted seeded bun served with fries and ketchup on the side.

CHEESY PASTAPenne pasta tossed in a Monteray Jack cheese sauce.

LITTLE DOG Delicious kids hotdog in a so� roll topped with ketchup and served with fries.

All served in a glazed brioche bun with shoestring friesand our homemade slaw - you can’t beat it!

Starters orders ready, steady... Go!

Shroomies V £4.25Slices of field mushrooms in a crispy coating deep friedserved with garlic mayonnaise and our own homemade slaw.

Popcorn Chicken £4.45Nuggets of chicken tossed with real popcorndusted with our own spicy seasoning.

Corn On The Cob £3.25Fresh corn on the cob with a lightly spiced bu er.

Wedge Salad £4.45Crisp le uce topped with diced tomato, croutons, crumbled blue cheese, crispy streaky bacon and tossed with a blue cheese dressing.

Buffalo Chicken Wings £5.95Five chicken wings marinated in either: BBQ Sauce or Hot‘n’ Spicy Louisiana Sauce. Served with our homemade slaw.

OrEo Cookie Sundae Vanilla ice cream mixed with broken Oreo cookies topped with whipped cream & lashings of chocolate sauce.

Banana Split Chopped banana and fruit cocktail sandwiched together with strawberry and chocolate ice creams. Topped with whipped cream and finished with raspberry sauce.

Desserts £ 2.75

Mains £4.75

Make it a tower with a topper!

Burger Toppings

Classic BEEF Burger £8.75A prime 6oz British bee�urger topped with crisp le uce, sliced beef tomato and gherkins.

The Full Monty £10.75A prime 6oz British bee�urger topped with MonterayJack cheese, crispy bacon, BBQ sauce and diced avocado. Then stacked up with homemade onion rings, crisp le uce, sliced beef tomato and gherkins.

Crispy Chicken £8.75Crispy breadcrumbed chicken breast stackedwith crisp le uce, sliced beef tomato and gherkins.

Veggie Bean V £6.75Spicy bean burger topped with a zingy tomato salsa.

Griddled onions 75p

Crispy bacon & monteray jack cheese £1.25

Crumbled blue cheese £1.25

BBQ sauce & monteray jack cheese £1.25

Coney Island mightbe where the hot dog

was born but we’vebrought it to Bognor Regis

Classic HOT DOG £5.25A smoky Frankfurter sausage topped with griddled onions and tomato ketchup. It arrives with selection of ‘American Beaver’ mustards for you to try.

Howlin’ Chilli Dog £6.25A smoky Frankfurter sausage topped with beef chilli, aged cheddar cheese sauce and garnished with sweet Roquito tear drop peppers.

New York Slick £6.25A thicker smoky Krakauer sausage topped withcrispy bacon, BBQ sauce and aged cheddar cheese sauce.

All dogs are served in a brioche bun on a stack of shoestring fries

menu

Looking for a drink?Check out our separate drinks menu

All served with our homemade slaw and fries

Minute Steak £10.95Flash fried minute steak served with a lightly spiced bu er.

New York Chicken £10.95Crispy bread crumbed chicken escalope topped withBBQ sauce, crispy bacon and Monteray Jack cheese.

Rack of BBQ Ribs £15.85Full rack of pork ribs marinated and roastedin a smoked hickory sauce.

Take your seatit’s showtime!

event

The perfect finishto your meal

Choc ‘n' Pop Cheesecake £4.45Slow baked traditional chocolate cheesecake with a richbiscuit base. Finished with fresh cream, chocolate shavings, real popcorn and lashings of toffee sauce.

Key Lime Pie £3.95A crunchy biscuit base with a tangy lime andlemon filling, topped with heaps of cream.

Cherry Pie £3.95A sweet pastry case packed with Morrello cherry filling.

The Ultimate Fondue £5.45Great for sharing! Fresh strawberries, diced pineapple, marshmallows and chocolate lollipops served with dip pots of toffee sauce, chocolate sauce and raspberry coulis.

Four Layer Chocolate Fudge Cake £4.75

Banana Split £4.75Everybody’s favourite, strawberry, vanilla and chocolate ice creams served between sliced banana. Topped with whipped cream and finished with raspberry sauce and a fan wafer.

Egg Cup Profiterole £1.95A li le bit of sweetness, one profiterole and whipped creamserved in it’s own egg cup for you to keep.

The Diner Super Sundae £6.95Great for sharing! Chocolate, strawberry and vanilla ice creamslayered with chocolate fudge cake. Topped with lashings ofwhipped cream and drizzled with raspberry coulis.

Can’t squeeze in a pudding? Try our smallest dessert andyou can keep the egg cup as a present to remember us by!

FRIES V £2.25

CHEESY FRIES V £2.75

HOMEMADE BATTERED ONION RINGS £2.10

TOSSED SALAD £2.95

CORN ON THE COB WITH A lightly spiced BUTTER £3.25

BBQ BAKED BEANS V £1.75

HOMEMADE SLAW V £2.25

Add a side orderto make it your own

on the

Skinny Mixed V £6.95

Avocado & Tomato V £8.45

Pulled Pork £9.75

Pulled Chicken £9.75

All choices sit on tossed crisp le�uce, diced tomato, slaw mix,crunchy croutons and sweet Roquito peppers

Choose your salad and rock it upwith one of these dressings

Blue Cheese,Thousand Island

Honey & Mustard Ranch

Dressings

B U R G E R SB R I T I S H

Your choice ofbrioche bun,

plain wrapor spinach wrap

Spicy Chicken Salsa £6.95

Avocado Lettuce TOMATO & PHILLY V £6.95

BBQ Pulled Pork £6.95

All garnished with our homemade slaw and nachos

W R A P SB U N S A N D

Finger food that’s be�erwhen you’re together

Messy Nachos £5.95Homemade corn tortilla chips topped with aged cheddar cheese sauce, guacamole, spicy salsa, sour cream, sliced jalapenos and sweet Roquito tear drop peppers.

Pulled Pork Nachos £6.45Homemade corn tortilla chips topped with sour cream, salsa,guacamole, cheese sauce and tasty pulled pork. Garnished with sweet Roquito tear drop peppers and spring onions.

All kids mains come with a side salad

Shake, ra�le and rollwith a cool ice cream

thick shake!S H A K E SA U T H E N T I C

Golden VanillaSweet StrawberryChoco Loco

£3.95 EACH

made thick & creamy with 4 scoopsof real dairy ice cream and topped

with whipped creamSEE OUR SEPARATE

DRINKS MENU FOR DETAILS

always available

The small print: (v) – These meals do not contain meat or fish. We will endeavour to serve your meal quickly but when the restaurant is very busy your food may take a li le longer to prepare. We hope you enjoy your visit and welcome any comments you have concerning our food and drink.Fish dishes may contain small bones. Some products may contain nuts, please seek advice from a team member. All weights quoted are approximate before cooking. Metric weight equivalent 10oz – 284g 8oz – 227g. All items on this menu are subject to availability, prices include VAT at thecurrent rate. To the best of our knowledge, none of the food we sell on our menus contains GM soya or maize ingredients.

Rib Ranch

Pork Sausages & Mash £4.59With peas and gravy.

Macaroni Cheese V £4.59With garlic ciabatta and a dressed salad garnish.

Ham & Eggs £4.69An everyday favourite, topped with free-rangefried eggs and served with chips and peas.

Smothered Chicken Diane C £5.19Farm Assured chicken breast toppedwith sliced flat mushroom and Diane sauce,served with buttered baby potatoes and peas.

Traditional Cod & Chips A £5.59Hand battered cod with chips, peasor mushy peas and tartare sauce.

Breaded Scampi A £5.5910 pieces of breaded wholetail scampi withchips, peas or mushy peas and tartare sauce.

Chicken New Yorker £5.69Farm Assured chicken breast topped withsmoked streaky bacon, BBQ sauce and melted cheese. Served with chips and peas

Cauliflower Cheese Tart V £5.79Served with buttered baby potatoes and a dressed salad.

5oz* Rump Steak £5.99With chips, onion rings, peas,a flat mushroom and grilled tomato.

Oven Baked Beef Lasagne £6.19Farm Assured British beef in anItalian red wine ragu. Served with garlic ciabatta.

British Beef & Ale Pie £6.19With mashed potato, peas and gravy.

Smoked Haddock, Spinach & West £6.49Country Cheddar Florentine Bake AServed with buttered baby potatoes andbuttered whole green beans.

Mini Mixed Grill £6.59Pork chop, lamb chop, porksausage and tender lamb’s liver. Served withchips, peas, grilled tomato and a free-range fried egg.

Saucy Half Roast Chicken £6.99& RiceServed on lemon & parsley rice with adressed salad garnish and your choice of sauce.Choose BBQ, TABASCO® Chipotle & Cola 1, or Piri Piri 4

Classics

Beef Burgers

The Classic £4.69

Cheesy Cheddar £5.49

Big H Cheese & Bacon £6.19

Black & Blue £7.59Smothered in a Black & Blue cheesesauce, topped with smokedstreaky bacon and onion rings.

Chicken

The Classic Chicken £4.59

The Club £5.69Farm Assured chicken breast with smokedstreaky bacon, cheese, peppers, red onionand lashings of mayo.

Southern Fried Chicken Mayo £6.19

The Bandito £6.59Southern fried chicken breast, tortilla chips,mixed peppers, guacamole, jalapeños,salsa and sour cream.

Our burgers are served in a glazed seeded bunwith tomato and lettuce, and are served withchips and spicy tomato ketchup.

Classic Chicken Korma N 1 £6.29In a mild and creamy coconut sauce.

Tik Tikka Boom N 5 £6.29A chicken tikka masala butspiced up with something special.

Bangin’ Beef Madras N 4 £6.29Tender beef in a medium to hot spiced saucewith onions, tomato and chilli.

Curry Extras

2 Poppadoms & Mango Chutney V 99p

Naan Bread V 99p3 Onion Bhajis V £2.59Spicy Snack Selection V £2.69Onion bhaji, samosa, pakora and spring roll.

All of the following curries are served with pilau rice, tomato & onion salad, mango chutney and a poppadom with a fresh coriander garnish.

Jacket with one topping CN £3.69

Jacket with two toppings N £4.19

Hot Fillings Chilli Beef 1, Baked Beans V

Cold Fillings Succulent cold water prawns with cocktail sauceA ,

Cheese V

12" flour tortilla with Mexican rice, peppers & onions. Packed with shredded iceberg lettuce, grated cheese, salsa, sour cream and jalapeños.

Choose your filling:

BBQ Pulled Pork £5.69

Spicy Chicken 1 £5.69

Smoky Bean Chilli V 1 £5.69

Grilled Rump Steak Strips £5.99

Our Burritos are served Fully Loaded. If there’s somethingyou don’t like, tell us and we’ll leave it out!

A crunchy bowl of fresh salad and the toppingof your choice.

Philadelphia Light & Hot Baked Pepper VCN £5.69Drizzled with a balsamic dressing.

Prawn Salad ACN £5.89Served with cocktail sauce.

Hot Chicken Tikka & Poppadom Salad CN £5.99Served with a yoghurt & mint dressing.

Hot Chicken & Bacon Salad CN £5.99

Tomato & Basil Soup V £1.99With half a baguette and butter.

Baked Stuffed Mushrooms VN £2.79Two baked mushrooms stuffed with Philadelphia Lightserved on a bed of iceberg lettuce with balsamic dressing.

Garlic Breaded Mushrooms V £3.19With a mayonnaise dip.

Chicken New Yorker Batons £3.69Chicken, BBQ sauce, cheese & bacon inside filo pastry,served with a BBQ dip.

Breaded Torpedo Prawns A £3.79With a sweet chilli dip.

Prawn Cocktail A £3.89Succulent cold water prawns with cocktail sauce and brown bread.

Inferno Chicken Wing Challenge 6 £4.69Can you stand the heat?We dare you to take on and finish 10 of our hottestchicken wings! Coated in a super hot sauce containingGhost chilli, this is not for the faint hearted!

Chicken BucketsHow many buckets? Single bucket £4.39 Trio of buckets £9.99

Fill your bucketsSingle bucket 10 chicken wings or 6 crispy chicken strips

Trio of buckets Fill each with something different.Choose from 10 chicken wings or 6 crispy chicken strips in each bucket.

Choose to have your bucket served plain,with sour cream or coated in a sauce ofyour choice.

Choose from BBQ, TABASCO® Sweet Chipotle & Cola 1 , Jalapeño 3, Piri Piri 4, Habanero 5

20 Onion Ring Horseshoe Stacker V £3.99With BBQ, sour cream and salsa dips.

Muchos Nachos Grande VN 1 £4.39Topped with cheese sauce, cheese, salsa, guacamole,sour cream and jalapeños.

Ultimate BIG Combo for Two A £8.79Breaded torpedo prawns, onion rings, garlic ciabatta,jacket potato wedges, chicken wings, crispy chicken stripsand garlic breaded mushrooms. Plus nachos topped with salsa,served with BBQ & sour cream dips and a dressed salad garnish.

Half Rack of BBQ Ribs £8.49

Full Rack of BBQ Ribs £10.49

Stacked Rack of BBQ Ribs £12.99

Choose your sideChips, Cowboy BBQ Beans, Corn on the Cob& Coleslaw or Jacket Potato & Salad.Just ask if you’d prefer your ribs with

TABASCO® Sweet Chipotle & Cola 1 sauce instead.

LOOK OUT FOR THIS SYMBOL

WEEKDAYS

Hot Chicken Tikka & Poppadom Salad

The Club

Chicken Tikka & Large Chips

Welcome to Hungry Horse, if you haven’t eaten with usbefore, it’s really easy. Simply choose your meal fromthe menu, remember your table number, order at thebar and we’ll bring your meal to you.

HELLO

Dishes under 600 calories

On a sizzling skillet

Heat scale

Suitable for vegetarians

May contain bones or shell

123456

A

V

C

S

FOR THESE SYMBOLSON THE MENU

LOOK out

20RINGSONION

White or Brown Bread & Butter V 79p

Garlic Ciabatta V £1.99

Cheesy Garlic Ciabatta V £2.89

Coleslaw VN 79p

Corn on the Cob VN 79p

Flat Mushrooms VN 79p

Buttered Whole Green Beans VN 99p

Dressed Side Salad VN £1.99

Onion Rings V £1.79

Buttered Baby Potatoes VN £1.79

Chips V £1.99

Hash Brown Bites V £1.99

Twister Fries V £2.59

Choose your topping from:

Cheese V £2.79

Chip Shop Curry Sauce V £2.79

Smoky Bean Chilli V 1 £2.79

Chilli Beef 1 £2.79

Global Flavours

The Mamma Mia V £5.69A crispy vegetable burger bursting withflavour. Stringy Mozzarella, sweet potato,peppers and soya beans.

The Texan Shredder £6.89No beef, just loaded with succulent pulledpork in lashings of BBQ sauce with onion rings.

The Bombay Bad Boy £7.59Lamb & mint burger, Bombay Bad Boysauce 3, onion bhaji and yoghurt &mint dressing.

The Mild or Wild £8.29A beef burger, Farm Assured chicken breast,melted cheese and onion rings smothered inyour choice of either TABASCO® Sweet Chipotle & Cola 1, Jalapeño 3 or Habanero 5 sauce.

CHICKEN TIKKA BURRITOAND TRY OUR EXCLUSIVEWE’VE

GONE £4.99

Sizzling Skewers, Your Way

* weights approximate prior to cooking

All of our steaks are seasoned and cooked just the way you like them.

20oz* Megasaurus

Get saucy!

Add Chilli Beef 1 for only 99p

Swap your chips for mash, a jacket potato, buttered baby potatoes or a side salad. If you’re orderinga Big Plate Special or Classic dish, why not swap all of the accompaniments for a full plated salad?

20oz* Megasaurus £13.99Back by popular demand!A 20oz* rump steak served with chips, onion rings, buttered green beans, flat mushroom and grilled tomato.

99p

from

Epic Burgers

Jumpin’ Jack Jalapeño Inferno 6 £8.29Not for the faint hearted!A beef burger, Farm Assured chickenbreast, melted cheese and onion ringstopped with our jalapeño inferno,pepper & onion fireball topper.

Smokin’ Double Stack £8.79A whopping stack of two beef burgers,melted smoked cheese, 4 smoked streakybacon rashers with Cowboy BBQ beanstopped with onion rings.

+99pPer Person

+99pPer Person

ONLY AVAILABLEWEDNESDAYS

WEDNESDAYSJOIN US ON FOR OUR CURRY DEAL

Why not try our Burgers?

I’m HOT STUFF!

Get saucy!

Add a thirdSkewer £2.59

Start Here

Baguettes, Wraps & Flats

Fully Loaded Burritos

On The Side from 79p

Smothered Chips

Sharer Options

Super Salads

Big Plate Specials BEST

Big Plate Steak Specials

Burger Central

Upgrade toTwister Fries

on anyburger 69p

The Curry House

Jacket Potatoes

10oz* Rump Steak £8.99A hearty, flavoursome steak - best cooked medium! Served with chips, onion rings, peas, flat mushroom and grilled tomato.

Smothered 10oz* Steak Sizzler S £10.29Rump steak smothered in our creamy peppercorn sauce topped withflat mushrooms and melted cheese. Served with chips, onion rings,peppers, onions and grilled tomato.

9oz* Sirloin Steak £10.59More tender than a rump steak, with a fuller flavour.Tastes great medium-rare! Served with chips,onion rings, peas, flat mushroom and grilled tomato.

14oz* Rump Steak £11.29A hearty, flavoursome steak - best cooked medium!Served with chips, onion rings, buttered whole greenbeans, a flat mushroom and a grilled tomato.

try me

We offer non gluten dishesWe’re pleased to offer a dedicated menu for non gluten containing ingredients;

please ask a member of the team. Throughout this menu, we’ve also indicated

where dishes are suitable using this symbol N.

SUNDAY

FARM ASSURED100% CHICKENBREAST

Cheese, Onion & Potato Pie V £6.49Served with chips, peas and gravy.

10oz* Hawaii Five-O Gammon £6.59A mighty 10oz* gammon steak with chips, peas, grilled tomato,free-range fried egg and a grilled pineapple ring.

All Day Breakfast £6.79Rise and Shine... anytime!2 pork sausages, 3 rashers of back bacon, 2 free-range fried eggs,grilled tomato, a flat mushroom, Heinz™ baked beans, hash brown bitesand warm toast with butter.

Jumbo Cod & Chips A £7.49A bigger and better catch than the chippy!Hand battered cod with chips, peas or mushy peas, tartare sauceand a wedge of lemon. Served on Hungry Horse newspaper.

Chicken New Yorker £7.99Two succulent Farm Assured chicken breasts topped with grilledbacon, BBQ sauce and melted cheese. Served with chips,onion rings, peas and grilled tomato.

Big Bombay Banquet £8.29Take the challenge!Choose a curry dish from the Jal-Crazy Curry House section.We’ll then add pilau rice, chips, naan bread, poppadoms, tomato & onionsalad, mango chutney, yoghurt & mint dip, onion bhaji, samosa, pakoraand a spring roll.

Jumbo Crispy Chicken £8.79A jumbo crispy chicken breast with one of our 3 famous toppers.Served with chips, onion rings, corn on the cob and peas. Choose from Parmigiana (Melted Cheese & Italian Napolitana sauce), Creamy Kiev Garlic Butter Sauce or Chip Shop Curry Sauce.

The Full Monty Mixed Grill £10.29It’s all in there!5oz* rump steak, 5oz* gammon steak, pork sausage and a Farm Assured chicken breast topped with a free-range fried egg and grilled pineapplering. Served with chips, onion rings, peas, a flat mushroom and grilled tomato.

100% BEEFSEASONED TO OUR OWN SECRET RECIPE

FARM ASSURED100% CHICKEN BREAST

100% BEEFquality cutsSECRET RECIPESEASONING!

BIGFLAVOUR

Steak ToppersNew Yorker (BBQ sauce, bacon & cheese) £1.292 Free-Range Fried Eggs £1.294 Breaded Wholetail Scampi A £1.59

Peppercorn or TABASCO® Sweet Chipotle & Cola 1 99pDiane or Black & Blue cheese sauce £1.19Or add Chimichurri ; a zesty, fresh sauce flavoured with parsley, garlic, chilli & oil

Baguettes

Prawn Cocktail AC £2.99Succulent cold water prawns with cocktail sauce.

Ham & Cheese £2.99

Southern Fried Chicken & Mayo £4.19Served hot.

Chicken New Yorker £4.29BBQ sauce, melted cheese & bacon, served hot.

Wraps

Philadelphia Light with Roasted Peppers & Onions VC £2.99

Duck & Hoi Sin Sauce C £3.99

BBQ Pulled Pork C £3.99Served hot.

Flatbread

Chicken Tikka Flatbread & Chips £5.99A lightly toasted flatbread filled with chicken tikka, iceberg lettuce,tomato, red onion, cucumber and fresh coriander. Served with ayoghurt & mint dressing.

Sizzling Skewers S £9.29Choose any two skewers and then one sauce, servedon a sizzling skillet with chips, onion rings, peppers,onions and a dressed salad garnish.

Choose your skewers Chicken Skewer, Southern Fried Chicken Skewer, Vegetable Skewer V

BBQ, Piri Piri 4, Sweet Chilli 1, Bombay Bad Boy 3,

TABASCO® Sweet Chipotle & Cola 1, Jalapeño 3, Habanero 5

Chicken & Rib Combo £11.99Half roast chicken and half a rack of BBQ ribs. Served with chips,onion rings, corn on the cob, coleslaw and grilled tomato.Just ask if you’d prefer your ribs with TABASCO® Sweet Chipotle & Cola 1 sauce instead.

(Wo) Man vs Burrito £12.99Are you man (or woman!) enough to tackle the ultimate burrito? Three 12” flour tortillas packed full of peppers & onions, Mexican rice,cheese and the filling of your choice - then topped with melted cheese,more of your chosen filling, salsa, sour cream and jalapeños.Served with chips, corn on the cob and a dressed salad.

Choose your fillingChilli Beef 1, BBQ Pulled Pork, Spicy Chicken 1, Smoky Bean Chilli V 1

Get saucy!

Step 1

Step 2

Get saucy!

Chicken Tikka Masala N 2 £6.29In a medium spiced masala sauce.

Tandoori Vegetable Masala VN 2 £6.29Roasted carrot, red onions and potatocooked in a medium spiced masala sauce.

Jal-Crazy N 6 £6.29Hotter than a Tuk Tuk’s exhaust pipe!Pieces of chicken breast, mixedpeppers & onions cooked in aspicy tomato sauce.

Chicken Tikka & Large Chips 2 £6.29A generous portion of chips smothered witha medium spiced chicken tikka masala anda fresh coriander garnish.

Half Rack ofBBQ Ribs add

£3.79

FINAL-HH-SS14Menu-CORE-PB2-Inside.pdf 1 27/02/2014 17:56



Effective menus Make it fun and interactive

Introduce a character

Include activities

Make it friendly and interesting

Make the seating area part of the brand experience- linking the play area and the café

Communicate with customers when they have time to sit and read your messages

Use specials menus and table talkers to prompt impulse spend

Include kids’ promotions on tables

Data capture opportunities: collect kids birth dates for birthday clubs etc.

Use posters on walls or plasma screens to promote simple specials or encourage action like “ask about our party packages”

Provide opportunity for feedback; via cards, voting buttons or i Pad frames; at high and low level

Introduce fun, theatre and play into everything

Ask staff for an entry form. Sorry, entry is for kids 5-11 years old only. For full terms and conditions visit www.HungryHorse.co.uk/KidsGotTalent

www.hungryhorse.co.uk/KidsGotTalent /HungryHorsePubs

Enter TodayEnter Today 5-11 year olds5-11

year olds

Kids TalentwithKids TalentwithSPONSORED BY

C

M

Y

CM

MY

CY

CMY

K

1-50114-HH Kids Got Talent 2013 poster-A2 copy.pdf 1 21/03/2013 11:13



Seating area as the link to play



An example of BALPPA indoor centre café - before



An example of BALPPA indoor centre café - after



Customer journey - 10 top tips

1 Put yourself in customers’ shoes always - “what would I want to know?”

2 Outside – strong pictures and value deals to entice customers in – your café and food can be a powerful reason to visit

3 At the entrance – a great menu, clearly sectioned and priced, reinforcing quality, value and great choice for everyone

4 Use a high level menu system above the servery to aid decision making in advance

5 Clear, simple messages in the right place make choices easy and keep the queue moving

6 Use different promotions for different day parts

7 Link your messaging to the play area - make it fun!

8 Make sure messages appeal to both adults and kids

9 Use every opportunity to drive additional revenue - trade–up, impulse, loyalty and repeat visits etc.

•• Don’t forget the seating area: data capture, future promotions and daily specials

Party time!


5 Party time!

Effective menu and offer communications

Extend play and theme into party

Meal options which suit all tastes

Create an exciting party bundled kit

Tiered price options: value - more premium

Create simple games for birthday data capture: eg. kids’ colouring competitions with monthly prize

Download an invitation kit and a theme from your library - food offer tailored to this

Involve a character if you have one and use them to boost the party atmosphere

Make it memorable - a memento to take home

Add any drink + dessert to your Pic ‘n’ Mix or Show Stopper meal for only £2 EXTRA£2 MEAL DEAL DRINK ++

DESSERT

P ‘N’ MIC XIP ‘N’ MIC XI + A SIDE+ A SIDE

arge £3.99mall £2.99

...& GET ANOTHER

+ AN EXTRA... + AN EXTRA...3

4 £3.99

Three fish fingers Four fish fingers

CHICKEN BREAST g ROAST

COD FISH FINGERS†COD FISH FINGERS†

One sausage Two sausages

ROAST

BEEF BURGERBEEF BURGERCHICKEN NUGGETS†

CHICKENMAYO BURGER

CHICKENMAYO BURGER

PORK SAUSAGEPORK SAUSAGE

MASHED POTATO Vg

MASHED POTATO Vg

2oz* beef burger Two 2oz* beef burgersFour nuggets Eight nuggets

Half chicken breast Whole chicken breast

Half chicken breast Whole chicken breast

Small Large

WHATCAN YOUSPELL?

ALPHABET SPAGHETTI V

ALPHABET SPAGHETTI V

Responsibly

sourced

Responsibly

sourced

Responsibly

sourced

One slice of ham Two slices of ham

CHIPS V CHIPS V

TWISTERS V TWISTERS V CHICKEN NUGGETS†

TOMATO SAUCE V GRILLED VEGGIES IN TOMATO SAUCE V GRILLED VEGGIES IN

LOOK OUT FOR THESE SYMBOLS ON THE MENU

Suitable for vegetarians

May contain bones or shell

No gluten containing ingredients

1 of your 5 a day

Responsibly sourced

British

Contains 100% Chicken Breast

Contains 100% Cod

Farm-assuredg

Responsibly sourcedResponsibly sourcedResponsibly sourced

CHICKEN BREAST g

HAM gHAM g

2CHOOSE A MAINCHOOSE A MAIN

1

TILDASUNSHINE RICE V TILDASUNSHINE RICE V

£3.99

FRESH SALAD g Bowl of crispy salad toppedwith your choice of:• Farm-assured roast chicken breast • Sliced ham • Grated cheese V

£3.99£4.29

PENNE PASTA V In a rich tomato sauce served with garlic ciabatta and a salad garnish.

£4.29

£4.59

CHICKEN WRAPSoft flour tortillas with iceberglettuce, grated cheese, BBQ sauce, sour cream, tortilla chips and the filling of your choice: • Strips of farm-assured roast chicken breast• Crispy chicken strips †

£4.59

£4.79

BBQ RIBSHalf rack of ribs and corn on the cob served with chips or jacket potato.

£4.79

MIXED GRILLBritish pork sausage, beef burger pattie, slices of farm-assured roast chicken breast, free-range fried egg, chips or jacket potato and peas or Heinz™ baked beans.

£4.79£4.99

BIGGER & BETTER

VALUE

FOR BIGGER KIDS!

JACKET POTATO Vg

JACKET POTATO Vg

PEAS Vg PEAS Vg

SALAD Vg SALAD Vg

BAKEDBEANS Vg

BAKEDBEANS Vg

BABYBABY

CORN ON THE COB Vg

CORN ON THE COB Vg

POTATOES Vg POTATOES Vg

100%100%

100%100%

100%100%

100%100%

100%100%MINI-MANIA

The ringmaster! Soft cookie pieces, 1 scoop

of vanilla ice cream, 1 scoop of chocolate ice

cream, chocolate sauce, chocolate coated

honeycomb, chocolate beans, a chocolate coated

caramel finger and topped with cream.

SUPER HORSE’S

CIRCUS

TOPPED PANCAKES

A fluffy pancake and vanilla ice cream topped with your choice of:

• Banoffee (sliced banana and toffee sauce) V

• Raspberry Compote V • Martian-mallow (chocolate coated

honeycomb, marshmallows, chocolate sauce and toffee sauce).

£1.79£1.79

£1.99£1.99

ROLLUP

LITTLE TOTS £1.99Ages 7+ months

TOMATO & MOZZARELLA PASTA SHAPES V

Ages 4 - 36 months

APPLE, PEAR OR BANANA V

200ml Blackcurrant

or Orange

£1.29£1.29

GLASS OF MILK

Semi-skimmed

£1.29£1.29

MAGIC WATER

250ml Strawberry

and Raspberry,

Toffee Apple or Banana50p50p

*Approximate weight prior to cooking. All items subject to

availability during food service hours. Photography and crockery

for illustrative purposes only. Full allergen and nutritional

information available at www.hungryhorse.co.uk/menus. Please

be aware that all our dishes are made in kitchens where nuts

and gluten are present. For any special dietary requirements

please ask the manager before ordering. Soft drink images

shown may contain ice, served at customer’s discretion. If you

would like to comment on your meal, please contact a member

of our team today. For further queries, comments or suggestions

please do not hesitate to contact: Customer Services, Greene

King Brewing and Retailing Limited, Westgate Brewery, Bury St

Edmunds, Suffolk, IP33 1QT, trading as (‘Hungry Horse’).

Telephone 01284 714 125.

£1.29ACROBAT

Orange and cranberry

£1.29 £1.29

TRAPEZE BREEZE

Pineapple and orange

£1.29 £1.29FUN HOUSE

Apple and cranberry

£1.29 £1.29THE CO-KER

Coca-Cola and Oasis

£1.29THE JUGGLER

Orange and Oasis

£1.29£1.29

hungryhorse.co.uk/kidsSign up to our exclusive Kids Club

FOR GAMES AND OFFERS

A tasty mix of some of your

favourite flavours including fruit

juices, Coca-Cola and Oasis.

£2.99from

£2.99

275ml Orange or Blackcurrant Fruit Shoot also available, please ask at the bar.

FROZEN STRAWBERRY

YOGHURT Vg

£1.29£1.29

APPLE AND GRAPE

FRUIT BAG Vg

99p99p

CHOCOLATE BROWNIES V

2 warm chocolate brownies served with vanilla ice cream.

£1.79£1.79


5 Party time!

Effective communication for partiesPromote party options at all times via banner stands, posters and leaflets to take away.

Promotional tools


6 Promotional tools

Feature all your menus in a format that is easy to download and share

Include simple games and puzzles in a kids section

Ensure your mascot or character has a clear voice and presence on the pages

Feature a section specifically for adults which lists the facilities they can enjoy and speaks their language!

Blog regularly what is happening and the promotions coming up

Feature customer testimonials

Invest in having your site effectively optimised so you can be found

Make sure your website is responsive in design so it adapts to hand held devices


6 Promotional tools

Creating an effective web presenceYou can use your catering brand and options to differentiate your facility from the competition.

In your tool kit- consider:

Creating a database for direct mail and email promotions

Regular use of social media including tweeting special events

Create reasons to come: market a calendar of special occasions like Halloween

Use a loyalty scheme to reward regular customers, invite them to exclusives

Partnership Marketing

Competitions for data capture and increased awareness

Advertising, on-line campaigns (PPC, SEO)


6 Promotional tools

Promotional activityCarefully targeted external marketing activity will ensure customers can find you, want to try you and keep coming back!

Terms & Conditions: 1. Offer available to children aged 10 years and under. 2. One free kid’s main meal can be selected from the Super Horse menu with every adult main meal ordered. 3. Offer is valid for up to four children per voucher, excludes starters, sharers, snacks and desserts. 4. Cannot be used in conjunction with any other offer or promotion e.g. 2 Meals for £8.49. 5. Offer may be withdrawn at any time and without prior notice. 6. Manager’s decision is final and binding. 7. Offer valid until 31/12/11 Promoter: Greene King Brewing and Retailing Ltd, PO Box 337, Bury St. Edmunds, Suffolk 1P33 1QT.

The SeagullConaway Lane, Fareham, HampshireP016 9DB

The FarmhouseBurrfields Road, PortsmouthP03 5HH

WITH THIS VOUCHER AT

OR

Portsmouth5HH

when you buy a meal from our

NEW


6 Promotional tools

Promotional tools - 10 top tips

1 Promote your catering offers with their own web pages

2 Make sure your website is built to look great on hand held devices- that’s the way customers want to shop!

3 Include all your menus and promotions in easy to share and download formats

4 Include interactive sections for adults and kids: everyone loves to play- use games, voting and likes

5 Look for partnership marketing opportunities: develop offers and packs for playgroups, nurseries, post natal groups etc.

6 Build and keep growing a customer email database, keep a regular upbeat dialogue going so you are remembered

7 Use social media effectively to keep engagement

8 Share news, latest menu information, regular blogging – sustain high level of ongoing awareness locally

9 Develop and exploit calendar of key events around the year to sustain interest – reasons to visit

•• Reward your loyal customers with relevant offers and exclusive events

Any questions?

VICKY LA TROBE MARKETING CONSULTANT 01727 875031 e: [email protected]

TONY CHAMBERS BRAND COMMUNICATION 07940 526690 e: [email protected]





EAT WITH YOUR EYESTM ©2013

fourpointsmanagement

Fourpoints Management Ltd.11 Branch Road, Park StreetSt Albans AL2 2LUTelephone: 01727 875031 email: info@fourpoints-management.co.ukwww.fourpoints-management.co.ukCompany number: 7462568 VAT reg: 103980722


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