communicate your belief
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Inspire with your storyTRANSCRIPT
Communicate your belief
Carlos de Paladella
martes, 25 de febrero de 14
What do we do
How do we do it
Why do we do it
martes, 25 de febrero de 14
What do we do
How do we do it
Why do we do it
We all know...
Some know...
A few know...
martes, 25 de febrero de 14
Why
How
What
We communicate: what and How
We need to improve on the: Why martes, 25 de febrero de 14
What, How messages go to our Language Center
Why messages go to our Limbic Center
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Language Center is the ra7onale maker
Limbic Center is the decision maker
Why What, How
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Who communicates differently?
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Think different
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I have a dream
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Why
How
What
They communicate their belief
...and they inspiremartes, 25 de febrero de 14
An organization that inspires is the one that thinks, acts and communicates
from the inside out
martes, 25 de febrero de 14
Example
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We do great computers and tablets
With the most op9mized and fast technology available
Because we want you to have the best tools for your work and life
We believe in changing the status quo, we believe in thinking differently
Changing by designing simple to use, beautiful,
user friendly...
And then it just happens...we create great computers
martes, 25 de febrero de 14
We do great computers and tablets
With the most op9mized and fast technology available
Because we want you to have the best tools for your work and life
We believe in changing the status quo, we believe in thinking differently
Changing by designing simple to use, beautiful,
user friendly...
And then it just happens...we create great computers
What
How
Why
Why
How
What
martes, 25 de febrero de 14
People don’t buy WHAT you do, they buy WHY you do it
martes, 25 de febrero de 14
67%
33%
iPadAll Others
martes, 25 de febrero de 14
The goal is to do business with people that believe what you believe
martes, 25 de febrero de 14
Communicate your belief
One person with a belief is equal to ninety-nine who have only interests.
John Stuart Mill
martes, 25 de febrero de 14