Presenta(on  Tips:How  To  Sell  Your  ProductIn  Three  Slides  or  Less  –  Part  1

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Sunday, February 2, 14

Why  by  the  third  slide?

• Your  audience’s  /me  is  valuable

• Forced  to  quickly  ar/culate  a  convincing  point

• Shows  the  audience  you  respect  them  and  their  /me

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Sunday, February 2, 14

You’re  a  Sculptor

• Only  leave  what  is  needed

• Your  audience  will  connect  with  your  point

• Hook  your  audience  first

• You’ll  give  details  later

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Sunday, February 2, 14

Tell  a  story

• People  learn  best  by  stories

• Childrens  books  are  a  huge  business

• Reading  to  your  child  consistently  enables  them  to  learn  faster

• Early  cultures  survived  by  storytelling

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Sunday, February 2, 14

Tell  your  audience’s  story• Research  your  audience• Learn  their  backgrounds  and  what  

drives  and  excites  them• Visit  their  social  profiles• Read  credible  ar(cles  about  them• Incorporate  this  knowledge  into  your  

presenta(on  to  make  it  personal• Use  their  pictures  and  informa(on  

(names,  companies,  job  (tles,  friends,  rela(ves)

• Make  them  the  subject

"The  best  way  to  sell  something  is  to  put  it  in  the  hand  of  the  

person  you  are  selling  it  to."

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Sunday, February 2, 14

Create  a  Villain  in  slide  #1

• The  villain  is  the  problem• Simple  yet  powerful  statement• Use  personaliza(on  to  connect  your  audience  to  the  problem,  "John,  don’t  you  hate  it  when  your  plumber  lies  to  you?"

• Couple  your  points  with  pictures  that  connect  with  John

• Prepare  your  audience  for  the  solu(on  they  need  by  explaining  the  villain,  "Unlicensed  plumbers  will  consistently  charge  you  30%  more  than  licensed  ones."

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Sunday, February 2, 14

Their  hero  on  Slide  #2

• Your  audience  is  the  hero,  not  you  –  but  you  win• Explain  how  John  solves  the  problem  of  the  overpriced  unlicensed  plumbers  by  using  your  service– "Create  an  account  on  WaterSpout.com– Post  your  clogged  drain  problem– Get  a  list  of  all  licensed  plumbers  in  your  neighborhood– They  Bid  to  fix  your  problem”  

• Use  your  bullets  to  guide  your  hero  through  the  steps• S(ck  to  one  main  resolu(on  per  slide• Use  slide  #3  for  one  addi(onal  point  (if  necessary)

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Sunday, February 2, 14

Bonus  Tip

Make  it  easy  for  your  audience  to  contact  you  aMer  your  presenta/on.

Place  a  shortURL  in  your  last  slide  that  lets  them  save  your  contact  informa/on  quickly.

Read  the  companion  blog  post.

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Sunday, February 2, 14

Thank  you

More  ques/ons?

Contact  info:

hTp://peg.me/jason

@pegworks

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Sunday, February 2, 14