Schedule Content On Twitterusing social media scheduling tool - TweetDeck

Melissa DiVietri - @missydi

Why Is Scheduling Content Important?

● Your thought process will make a better final product

● You spend more time researching which makes your mind think about it

● Saving time will allow you to focus on business development

● You can keep your focus on monitoring notifications as the scheduled posts roll out

● This also saves time when you are scheduling for a client as they can review before posting

Take Time To Research Content

● Last minute posts do not collect a lot of thought, engagement or notice.

● Take a few hours to come up with ideas that will align with your social media strategy.

● Know your business needs, what your customers want and how you can become a credible resource for your industry.

How To Source Content

Use search engines to research #hashtags that will pull content from social media platforms.

What is your competition doing? Learn what posts have the most interaction.

Follow industry influencers on social media, email blasts and blog posts.

*There are social media listening tools that are helpful for sourcing content - that will come in another presentation.

Scheduling content on social media will be the biggest time saver while you are growing your business.

The Magic Of Google Drive

Use Google Drive to store content that is ready to schedule. Google drive allows for multiple individuals to access the document, make edits without the pain of passing around multiple document files.

For ClientsSchedule 4 - 5 tweets per day.

If they want more, charge more.

Source

For Your BrandSchedule one tweet every hour,

tag the sources and use hashtags.

Using TweetDeck To Schedule Tweets

If you are managing multiple Twitter accounts, my favorite tool to use is TweetDeck. TweetDeck makes it very easy to have ONE log in vs. having to pull up client’s password lists each time.

There are additional scheduling programs such as Hootsuite, SproutSocial, Spredfast and many others that you can try!

FIVE Easy Steps

1. Copy tweet via Google Drive doc2. Click New Tweet along with account3. Past tweet in “what’s happening”4. Scroll down to calendar5. Select time / day & TWEET

*Scheduled tweets will show up in column next to this area.

Need some more help? How-To Video in 19 seconds

Tabs Open:

Google Drive Doc with content ready to go

TweetDeck for scheduling tweets

Thank You!

Please visit www.melissadivietri.com/social-media for additional social media tips & tutorials.

@missy_di