How Social Media Analytics

HootSuite and friends

SPEAKER

Ryan Jones BMgmt (marketing) AMAMI

Social media analytics

HootSuite and friends

Don’t let the platform define

what you measure.

Go back to your strategic

objectives.

Facebook

• Casual, fun, community space

• “Behind the scenes” view of Connecting Up

• Key metrics: – Reach

– Engagement touch points

• Of interest: – Traffic to website

– Connect with partners

Twitter

• Resource sharing

• Direct communications

with individuals

• Key metrics:

– Retweets

– Mentions

– Content shares

• Of interest:

– “Influencer” engagement

– #npau use

Have a hoot with HootSuite

HootSuite Features

• Post to multiple accounts on networks

– Facebook, Twitter, LinkedIn, Google+ Pages, FourSquare, Wordpress

• Post scheduling

– Auto-scheduling (next best time)

– Bulk scheduling

• Monitoring searches

• URL shortener

• Team management

HootSuite Analytics

• Available for “Pro”

users

• Cost: ~$10 p/m (20%

NFP discount

available)

– Also includes 1 extra

team member

– Unlimited social

accounts

HootSuite Analytics

• Facebook insights

• Twitter statistics

• Google Analytics

• LinkedIn Page

• Click statistics

• Shareable reports

Other tools for measuring

Free

• Facebook Insights

• Google Analytics

• LinkedIn company page

statistics

• Twitter analytics (if you’re

lucky)

• Social Mention

• Klout

• Storify

Paid

• Twittercounter

• Twitalyzer

• TweetReach

• Sprout Social

• Social Bro

• Buzznumbers

• Salesforce Radian6

• Adobe Marketing Cloud

Stakeholders

Board members

Executive team

M&C team

Customer support

Conference attendees

Let’s get visual!

Infogr.am

• Infographics

• Pay to export

• New video infographic service

Piktochart

• Infographics

• Free version

• Nonprofit pricing

Animoto

• Create short videos

• Integrate photos, video, text and music

• Mobile

• Nonprofit pricing

Questions?