how to run successful competitions in social media: alison battisby britespaceldn talk
DESCRIPTION
Alison Battisby's BriteSpaceLDN Talk in London on 16th October.TRANSCRIPT
Running Successful Competitions in Social
Media
@alisonbattisby
1. What do you want to achieve?
- Increase your social media communities
- Help raise awareness of your business
- Gather valuable customer information
2. What is the prize?
4. What is the entry process? Make it simple!
4. What is the entry process?
Facebook Terms and Conditions: Promotions may be administered on Page Timelines and in apps on Facebook. Businesses can now:
• Collect entries by having users post on the Page or comment/like a Page post
• Collect entries by having users message the Page• Utilize likes as a voting mechanism
Twitter Promotional Guidelines
Contests and sweepstakes on Twitter may offer prizes for tweeting a particular update, for following a particular user, or for posting updates with a specific hashtag.
Link to T&C’s on website.
4. What is the entry process?
5. How will you promote the competition?
Do you have a regular email newsletter or a point of sale display?
Do you have extra budget to promote your posts and tweets?
5. How will you promote the competition?
