how to rock pr for your brand or business
DESCRIPTION
How to ROCK PR for your brand or business presentation/workshop from #optsum 2011 in Phoenix, AZ, Sept 2011. These slides formed the basis of a two hour workshop on how to get more press and effectively use the tools of today to do it. After the "Questions" slide there are a few more screens focused on pitchengine.com, which workshop participants learned to use during the second two-hour workshop that day.TRANSCRIPT
How To Rock PRAdventures in using social media to
tell your story and find your audienceTweeting This? #Optsum #PRtips
@Mandy_Vavrinak
What is PR?
O Public - Who are these people?
O Relations – Do we (really) care?
A Visual
What’s the Goal?
Examples ?
Let’s talk about brands you know… in the ways that matter.
Where are the Conversations?
O Channels and audiences
O Monitor, listen, respond. Everything you as a brand do… matters.
O New realities, new approaches
It’s the Story, Sister
O Andolini’s PizzeriaO Tune your “story radar”
O Human TouchpointsO How does what you do impact
people’s wallets, health, enjoyment, time?
O Who makes it happen?O Do you have examples?
Where We’re GoingIgnoringListening
RespondingParticipatingStorytelling
Getting it ToldO Media realities –
Time, budget, markets and audiences
O Get to know your media and their messages. Be present. Be helpful. Be the go-to person/company.
O Environments and Attitudes
Relationships Matter
Tools for today's tradeThink beyond the ink.
Pick the tools based on the goal.
Some FavoritesO Pitchengine.comO Amplify.comO Posterous, Wordpress, Instagram,
Flickr, Facebook, Google +O YouTube.comO LinkedIn.com
Shine A Light On Your Content
Google BookmarksStumbleUponTwitterFacebookGoogle +LinkedInEmailRadio, TV, Print
The Package & The Pitch
O Desired audience and goalO “Hard News” – immediacy, info-
drivenO Facts first, then impact and effect
O “Soft News” – More people & community focusO Lead with impact, still fact-driven
O “Feature” – People & emotion drivenO Lead with outcome, effect or
emotion
Online PR
Online Results
Offline Results
Pitch Perfect?O Use the online tools you haveO Remember the digital half-life of
stories & pressO It’s not just about the press you get
todayO Have a clear plan and objectiveO Connect purposefully in advanceO Connect personally when you pitch
Get Going on Groundwork
O Goals, planning, brainstorming, ideas
O Platforms, experts, outletsO Evernote, Dropbox,
Pitchengine
Questions?
Email me: [email protected] For an #optsum discount code on a
pitchengine.com account
Twitter @Mandy_Vavrinak Facebook: it’s obvious, right?http://mandyvavrinak.com LinkedIn: Yep, same name
Pitchengine.com
Pitchengine.com
Better Than Email or Word
Quality vs Quantity