pr branding, brand it like your own baby!

10
PR Branding is Life in Business Presented by Thinker Worldwide Management Why bother to brand? Example to a powerful branding that sell by its own: ² This is not a Pen, This is Status. - MONTBLANC ² This is not a Furniture, This is Lifestyle. - IKEA ² This is not a Bag, This is Fashion. - HERMES ² This is not a Shoe, this is Sport. - ADIDAS ² This is not a Magazine, This is the Trend. - VOUGE Most of us knew we need to brand or PR our business, but not all are doing it right or should I say in ACTUAL. In this training, we cover the most comprehensive MUST-KNOW steps to a brand building & PR exercise. Every detail in life is IMPORTANT so does PR & branding for business, none of it can work without another. Plan and Work your brand with 7 life-inspired steps

Upload: thinker-worldwide-management

Post on 12-May-2015

230 views

Category:

Business


1 download

TRANSCRIPT

Page 1: PR Branding, Brand it like your own baby!

PR Branding is Life in Business

Presented byThinker Worldwide Management

Why bother to brand? Example to a powerful branding that sell by its own:

² This is not a Pen, This is Status. - MONTBLANC² This is not a Furniture, This is Lifestyle. - IKEA² This is not a Bag, This is Fashion. - HERMES² This is not a Shoe, this is Sport. - ADIDAS² This is not a Magazine, This is the Trend. - VOUGE

Most of us knew we need to brand or PR our business, but not all are doing it right or should I say in ACTUAL.

In this training, we cover the most comprehensive MUST-KNOW steps to a brand building & PR exercise.

Every detail in life is IMPORTANT so does PR & branding for business, none of it can work without another.

Plan and Work your brand with 7 life-inspired steps

Page 2: PR Branding, Brand it like your own baby!

A baby is Born!

Identity (Name, Gender, Looks, Personality & Character & Behavior)

Positioning (Status, Class, Spent)

Vision (Hope & Dream)

Mission (Love & Respect)

Giving Birth - "Brand Outline"

Page 3: PR Branding, Brand it like your own baby!

Baby of Justice. Superbaby~

Core Value (Influence, Education <Practical & Theory>, Examine & Mastering)

Nurture - "Brand Development"

Page 4: PR Branding, Brand it like your own baby!

That's My Kid!!!

Communications (Message, Channels & Response)

Proud: "Brand Marketing"

Page 5: PR Branding, Brand it like your own baby!

Hi I'm TOM. TOM the Baby.

Associating (Relative, Friends, Mate, Teacher)

Relating: "Public Relations"

Page 6: PR Branding, Brand it like your own baby!

Shall we dance?

Campaign (Dating, Engaged, Married)

Fall in Love: "Brand Promotion & Engagement"

Page 7: PR Branding, Brand it like your own baby!

Let's Get Loud

Sub brand (Inlaws)

New Products (Grandchildren)

Family "Brand Extensions"

Page 8: PR Branding, Brand it like your own baby!

I love My Life

Respect, Health, Wealth. (Commitment &Fulfillment)

Happiness "Brand Credential"

Page 9: PR Branding, Brand it like your own baby!

Mr. Jordan's Straight Line Marketing

Where are you now?

Where you want to be?HOW? (Strategy)

WHAT? (Support)

“The only thing standing between you and your goal is the bullsh*t story you keep telling yourself as to why you can't achieve it.” ― Jordan Belfort

Page 10: PR Branding, Brand it like your own baby!

TOM the Baby Campaign Diagram

Digital

Mobile

PR & AdvertisingSocial Responsibility

CorporateInitiative

Your Campaign