how to position yourself on linkedin

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WORLD’S LEADING LINKEDIN TRAINING COMPANY

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Page 1: How To Position Yourself On LinkedIn

WORLD’S LEADINGLINKEDIN TRAINING COMPANY

Page 2: How To Position Yourself On LinkedIn

INTRODUCTION

What is the purpose of all marketing? Most people will say:

1)   Generate interest and convert leads into sales2)   To get our message in front of our target market3)   Build our brand in the industry

Whilst these are all correct in their own right, the responses are more focused on “THEM” and not the end user/client who will ultimately be buying the service or product. But businesses should be using a process called….

Page 3: How To Position Yourself On LinkedIn

THE OUTSIDE INSIDE APPROACH

Put yourself in the shoes of potential clients, think about their potential challenges, problems and even objections and build around that rather than what you think would look and feel good.Ask three powerful questions:

1)   What are the top 3 main challenges my clients face?2)   What would stop them from buying my product or service?3)   How does my service or product provide a solution to my client’s challenges?

Page 4: How To Position Yourself On LinkedIn

THE OUTSIDE INSIDE APPROACH

Doing this enables you to position yourself as someone who not only understands the industry but more specifically the issues your clients face on a day-to-day basis.

This in turn builds a greater level of trust and credibility with those who look at your profile, which results in more leads for your business.

Page 5: How To Position Yourself On LinkedIn

UPDATE YOUR PROFILE

Update your profile’s: Summary, Job Experiences, Skills & Expertise, Recommendations and Groups.

And tailor them in a way that solves the challenges and problems of your clients. Initially, it will take a bit of time for you to sit down and answer these questions but trust me the reward is much greater than the 1 or 2 hours you invest short term.

Page 6: How To Position Yourself On LinkedIn

DISCOVER THE 3 STEPS TO LINKEDIN MASTERY

Want to learn more about LinkedIn? Download our FREE digital guide today and learn how you too can start using LinkedIn to generate a ton of media exposure, secure joint venture partnerships and build hundreds of new leads for your business. Over 14,000 businesses have now benefited from this methodology. Access it Here!