how to optimize your company profile at mobile world congress 2011

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“How to Optimize Your Profile at MWC:Tips and Tools to Succeed”

October 21, 2010

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Agenda and Presentors

How to Use Social Media for MWC, Nancy Shapira, Founder, shapira marketing

How to Optimize Your Profile at MWC-

Tips and Tools to Succeed”, Martin Smith,

CEO, Founder Sonus PR

What a Journalist Wants to Hear, Ewan McLeod, editor of Mobile Industry Review


How to Use Social Media for MWC-Tips and Tools

Check out Events: mtrends

3GSM Events

SocialMobilize

MWC Official SiteEvent Highlights

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Use Linkedin Groups to NetworkCheck out Linkedin Groups:Join the Discussion

GSMA Mobile World Congress (The Official Networking Group)

The Official GSMA Mobile World Congress (formerly 3GSM World Congress) group on LinkedIn for the world's largest exhibition and conference for the mobile industry. We invite those who wish to stay in touch with contacts from the Congress. Next event: February 14-17, 2011 Barcelona, Spain.

Owner: Julia Forsyth | 4,998 members | Share

Mobile World Congress - Get connected in 2010

MWC Barcelona 2010 - are you connecting?.

Owner: Mike Gannon | 1,083 members | Share

Mobile World Live

Mobile World Live is an exciting new online portal that will serve as the voice of the mobile communications industry, and will extend the reach of the industry’s elite events, Mobile World Congress and Mobile Asia Congress throughout the year.

Owner: Michelle Yeates (nee Lemon) | 525 members | Share

Mobile World Congress (MWC) 2011 Networking

Mobile World Congress (MWC) 2011 Networking - a great platform for helping all industry people in networking and making new connections.

Owner: Aviv Revach | 370 members | Share

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Social Portal: My MWC

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Social Portal: My MWCAttendees can begin using My MWC before the event to:

Connect: Network with other attendees prior to the event

Meet: Contact attendees and exhibitors with shared interests and setup on-site meetings

Share: Follow conference sessions and engage in forum discussions

Plan: Create a personalised schedule including conference sessions and meetings

This year, attendees will also be able to experience new My MWC enhancements such as:

Creating and posting live status updates

Accessing a printable agenda

Enjoying enhanced search capabilities

Benefitting from improved contact approvals

My MWC will also be the sole access point to download conference presentations after the event, so be sure to join My MWC during the registration process.

My MWC will launch in mid-October, so stay tuned for upcoming announcements.

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Some IdeasCreate a Foursquare Campaign

Mayor Specials: unlocked only by the Mayor of your venue. Who's the Mayor? It's your single most loyal customer! (the user who has checked in the most in the last 60 days)("Foursquare has deemed you the Mayor? Enjoy a free order of french fries!")

Check-in Specials: unlocked when a user checks in to your venue a certain number of times.("Foursquare says you've been here 10 times? That's a free drink for you!")

Frequency-based Specials: are unlocked every X check-ins.("Foursquare users get 20% off any entree every 5th check-in!")

Wildcard Specials: always unlocked, but your staff has to verify some extra conditions before awarding the Special.("Show us your foursquare Swarm badge and get a free drink!")

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Find Your TargetsFree Journalist Directories

MediaSync Online

Twitter DirectoriesSage Circle AR Directory

Forrester Analysts on Twitter

Gartner Analysts on Twitter

Journalists on Twitter

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How to Optimize Your Profile at MWC-Tips and Tools to Succeed

Creating news for the show

Setting up briefings in advance

Targeting briefings to the right audience

Timeline for organizing press releases & briefings

Sponsorship, merchandizing & publicity stunts

Organizing yourself at the show

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Creating news for the show

Your potential newsCustomer wins?

Product launch?

Partnerships?

Statistics/data/opinion?

Your news strategyBefore?

Before and during?

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Setting up briefings in advance

Why it’s important?

Who to contact?

When to contact?

How to contact?

At-show briefing?

Pre-briefing?

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Targeting briefings to the right audience

Who should know about you?

Who buys your products?

What do they read?

Avoid spamming

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Tasks Dec Jan Feb

Agree press releases & themes for MWC

Draft press releases

Approve press releases

Submit press releases to Show Daily

Submit press release to MWC preview editions

Distribute pre-MWC news?

Distribute news @ MWC

Preliminary pitch to “friends & family” journalists/analysts

Agree top tier target list

Pitch journalists for pre-briefings and at-show briefings

Pre-briefings with key journalists

At-show briefings

Follow-up briefings


Sponsorship, merchandizing & publicity stunts

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Pros Cons

Sponsorship -Potential for mass awareness

-Expensive-Opportunities running out-Limited marketing messages

Merchandizing -Potential for years of gratitude (if good gift)-Talking point & ice-breaker

-Potentially expensive

Publicity stunts -Potential for word-of-mouth -Easy to get wrong-Can be expensive


Organizing yourself at the show

Stand staff educated about PR:When a journalist approaches, who are the spokespeople, what a press release is for

Spokespeople ready & briefed:Briefing notes to hand, Outlook calendar appts in place, mobile numbers for PR/marketing people, journalists & spokespeople shared

Media coverage format agreed:When to send coverage, what competitors’ news to track, who to send news to, when to print copies for stand

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Connecting With The Media

Best practice suggestions and advice

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Windows of OpportunityFocus is inevitably on bigger brands

Some will only file *one* report from the show

Consider online media – more space, attention; usually less of a jolly for them

Dead in January & early February Start pitching ‘show diary’ or similar features now. Your 4.1 incremental product ‘release’ may not count as ‘news’. But if you’ve done a little MWC diary feature for us, we’ll probably include it

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Facts a PR Person Needs to KnowEven if you make an appointment—we may not show up…It takes 20-30 minutes to cross the Fira

‘Version 4.1 has been released’ – do not bother with insignificant stuff you know we wouldn’t look at normally

It isn’t all about the Story—it is Personal

Invite me for a drink BEFORE MWC

Help me get to MWC

PR professionals must be:

Crazily Responsive

Amazingly Forgiving

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More Ideas on How to Catch a Journalist at the Show

Get yourself invited to the big launch events – the media will be there and available

If you already know them, you are well placed

Follow the journalist’s location via Twitter

Buy some Advertising – seriously!

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Dire Experiences ‘Version 4.1 is our only news’ – be flexible

‘You can’t film our stand’

‘Jim is our spokesperson, he’s not here’

Remember it’s costing ME money to write about you; and chances are my audience is far more targeted than the FT

Offer useful stuff, e.g. Boingo

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SummaryGet the slides on slideshare and get info on New Webinars: http://www.gksmarketing.com/news-and-events/events

Join our Linkedin Group: Technology PR and AR for updates

We want your ideas—Tweet us:

nancyshapira

sonuspr

Ew4n

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nancy shapira-aronovicmanager, shapira marketing

Cell: +972-54-4863888 Email: [email protected]

Twitter: nancyshapiraBlog: http://gksmarketing.com/blog

Web: www.gksmarketing.comLinkedin: http://www.linkedin/in/nancyshapira

Facebook:http://www.facebook.com/nancyshapiraSkype: nancyshapira

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