How To Market Your Small Business Online

Matthew Lordhttp://www.matthewlordconsulting.com

Atlanta Marketing Consultant

-Why Internet Marketing?

Cost effective.

Easily measure results with tracking mechanisms.

Higher ROI than traditional print advertising.

The Main Components of Internet Marketing:

Search Engine Optimization Email Marketing Content Syndication/Article

Marketing Pay-Per-Click Advertising Social Media Marketing Video Marketing Blogging

Search Engine Optimization Getting your website ranked on the first

page of Google is possible!

Use an Atlanta Marketing Consultant that has a thorough knowledge of both On-page and Off-page SEO tactics.

You must also perform in-depth keyword research to determine an estimated ROI for your SEO campaign.

Email Marketing

Automation is key.

You need special services to accomplish this task.

Effective copywriting is essential in order to turn email subscribers into active customers.

Article Marketing/Content Syndication

One of the most powerful ways to build your business brand online.

Submit high quality, keyword rich content to your blog, as well as article directories.

This method alone has brought over 250,000 visits to my web properties.

Pay-Per-Click Marketing

PPC Marketing gives you the ability to generate immediate traffic to your websites.

The higher your quality score, the less you Pay-Per -Click.

Google Adwords, Facebook, and Yahoo Search Marketing are the most popular PPC networks that can get you a ton of exposure.

Search Engine Optimization Or Pay Per Click Marketing?

SEO

Traffic is FREE Long term Strategy Continuous

Optimization is Needed to Maintain High Rankings

Once System is in Place: Straight PROFIT!

PPC

Have to Pay for Traffic Immediate Traffic:

Instant Sales Must Always Refine

and Tweak PPC Campaigns to Stay Ahead of Your Competition

Social Media Marketing

Twitter, Facebook, Ning, and Foursquare are gathering a huge following each day.

Facebook is now the 2nd most visited website online according to Alexa.com.

These social networking communities have massive potential for local business marketing: when done correctly.

Video Marketing

Creating short videos and submitting them to Video Sharing Websites (Youtube, Google, Viddler, etc.) is a highly effective form of marketing.

Videos often get listed on the 1st page of Google!

People prefer to watch videos online over reading.

Blogging

No longer a teenage fad.

Blogging is an effective business tool that is being used by ALL successful online businesses.

Allows you to update content with ease, which drastically increases search engine rankings!

Conclusion

These are the marketing strategies that I have used to build my online brand.

These methods work, and will provide your business with a dynamic online presence to increase your profits substantially!

For more information visit http://www.matthewlordconsulting.com and fill out the contact inquiry form!

THANK YOU! Matthew Lord Consulting Looks

Forward to Helping You Design and Implement a Dynamic Marketing Campaign for Your Business!

Visit http://www.matthewlordconsulting.com to Get Started!