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ONLINE MARKET MODELPREPARED BY: JEENAL.A.DABHIROLL NO : 2530CLASS : TYBBA(GEN)SUBJECT: B.P.&P.S.COLLGE :SHRI D.N.INSTITUTE OF BUSINESS ADMINISTRATION

1ONLINE SHOPPING& INDUSTRYThe Ecommerce industry INR 9200 crores by end of 2008at 30% per annum for next 5 years More than 32 million internet users daily online sales are on pace to triple (flip kart)

INTRODUCTION Retail Market Industry

10 per cent of the countrys GDParound 8 per cent of the employmentUS$ 175-200 billion by 2016growing at over 20 per cent per yearInternet , essential part of our daily lifeshopping channel to reach existing and potential consumersOnline Shopping as a whole has rapidly grownWidely acceptance can increase online shopping

GENERAL INFORMATIONLow involvement of local people in this business.More acceptance of online shoppingWith low cost of marketing and building trust.

THE CHALLENGES

THE MODELTargeting the Wholesaler (such facts/ assumptions)They have 2-3 local person working in shopGetting more margin then retailer.

Working: (as Per Model)Visit to website and place orderOrder directly place to near wholesalerBy managing current resources ,deliver products

FEASIBILITYFacebookYoutubeTwitterMobile

TOOLSBenefit to the CustomerCan get products at lower then MRP at their door step.Fast serviceCan trust as local people are involvedBenefit to the WholesalerMaximum utilization of current recourseLow cost, up gradationMore business generationBenefit to the Online Shopping IndustryImproving acceptance of online shopping Improving growth for whole online shopping industry Hugh acceptance will open door for next level shopping industry.

ADVANTAGESDependability on technologySecurity, privacy issueMaintenance costWorldwide competition through globalizationDISADVANTAGESOnly 0.08% of our retail industry is capture by e tail industryThere is Hugh scope for growth if acceptance increaseProposed integrated model can have ability to increase acceptance of online shopping. CONCLUSIONTHANK YOU