how to market your estate agency on social media
TRANSCRIPT
How to Market your Estate Agency on Social Media
Easiest way to run great marketing campaign on these channels.
Contents:-
Facebook Marketing
Twitter Marketing
Pinterest Marketing
Other Social Sites
Facebook Marketing
Facebook Marketing for Real Estate Agents
Facebook Marketing for Real Estate AgentsFacebook is where people go to connect with friends.
Most realtors want to connect withfriends and family of clients. Itprovides trust.
How can you, as a good realestate agent, tap into this market?
How can you get your name andlistings marketed to your localclients using this largest socialnetworking site?
Facebook Marketing for Real Estate Agents
Set up a Facebook Page
Don’t use your personalFacebook account for your services.
Why?
It lacks professionalism.You can miss out on a lot ofessential business features.
Facebook Marketing for Real Estate Agents
Post about Your Neighborhood.
Show off your listings’ neighborhood.To:
● Market your area to prospective residents● Show your passion and knowledge of where you are selling homes.
Use Images when you Update.Images on Facebook are the most engaging types of content. The more Likes, shares and comments your posts get, the more they will be viewed.
Facebook Marketing for Real Estate Agents
Post about Your Neighborhood.
Post about local events in your town show your city culture. If you’re going to a neighborly event, tell your Fans, and invite them to join you.
Use Geo-Targeted ads.
Facebook lets you target your ads very specifically. You can use promoted posts, for example, to get your great Facebook posts seen by others in your geographic target market.
Facebook Marketing for Real Estate Agents
Engage with Contests.
Contests provide an wonderful way to create more engagement on your Page and have fun with your Fans.
Use contests to:
● Develop strong relationships with your clients.● Get an idea about their likes and dislikes.● Promote yourself as a realtor who listens.● Market your listings.
Facebook Marketing for Real Estate Agents
Need to Show Care About Your Clients.
You do this in person, so show you care about your clients on your Facebook Page too.
Post Your Listings.Yes, use Facebook to post your listings, too.
The golden rule in social media is 80/20.That is - post 80% of your content about lifestyles & other customer interests, and other updates; post 20% of your content about you and your product.
This keeps your social media social, and engaging.
Twitter Marketing
Twitter Marketing for Real Estate Agents
Twitter provides quick opportunities to keep connected to your clients. Twitter gives you 140 characters to give updates to your Followers.
Twitter Marketing for Real Estate AgentsTweet Tips.
Help out your clients , by teaching them how to stage their home for better sales. Post links to attractive articles and videos on how to present a residence when you’re selling it.
Tweet Local News.
Twitter tends to be a great place for news. If there’s a new residential area going to built in your area - tweet about it.
Twitter Marketing for Real Estate AgentsUse Hashtags.
Using hashtags gets your Tweets seen by more than your Followers. Use relevant and specific #’s to get found by people searching for the words. For example, use
Hashtags:
● With your geographic neighborhood● Related to your tweets (such as #movingtips, etc.)
Hashtags
Twitter Marketing for Real Estate AgentsTweet about Your Listings.
Again, use the 80/20 rule.80% of your content is about lifestyle and connecting; 20% is about your listings. Do it on social too!
Don’t Do it Too many times.
Pinterest Marketing
Pinterest MarketingPinterest is the fourth largest social site. It’s is all about connecting & sharing through images. For a estate agents, this is a great match. Your listings get sold by appealing to visual emotions, right?
Apply this to Pinterest.
On Pinterest, you set up boards, pin images, and engage by repining, liking and commenting.
