How to Make Your Web Design Clients LOVE You

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  • How to Make Your Web Design Clients LOVE You

    Web design is all about peopleAs a web designer, you will need to be able to get along with a people who have

    a variety of personalities and backgrounds. Being able to connect with people is

    essential for attracting prospects to your business, landing clients and getting

    referrals.

    Being able to maintain a great relationship with your clients during the actual

    project development phase is even more important. After all, if they only recall

    you being impolite or unresponsive to their emails during the project, how likely

    do you think it is that they will come back to you when they have more work? Not

    very. It's even less likely that they will recommend your services to a friend,

    considering they will have had a bad experience themselves.

    But being a great business owner isn't all about the clients. Forging a healthy

    and positive relationship with your clients will also make your work less stressful

    and more enjoyable. You will look forward to interacting with your clients and

    helping them grow their business. You will enjoy your work far more, and you will

    make lasting friendships through your work - not just clients.

    So how can you improve your relationships with your clients?

    In this blog post, we will cover 7 web design client relations tactics that are

    extremely easy to implement but that have far-reaching effects in your

    relationships with your customers. We'll go over many simple things you can do

    throughout the web design process to improve your client relationships - from

    prospecting and acquiring clients, to getting the design in place, developing the

  • actual site and having great relationships with them long after the project is

    done.

    1: Ask questions about their business, get to know what their work day looks like

    People like to talk about themselves. By default we are all pretty self-interested,

    and people really appreciate it when someone takes an interest in

    something they are passionate about. By just asking some simple but well

    thought-out questions about their business and their passions, you will learn a

    lot about them as a person and how they operate their business. You will also get

    a lot of relevant information about their niche that will help you to provide a

    better service to your clients.

    2: Show that you remember the answers they give you

    The only thing that feels better than someone asking you about something you

    love, is finding out that the person valued your response enough to remember it

    and recall it later on. If you have a terrible memory like me, you might want to

    write some basic info about your clients on an index card or in your phone

    contacts that you can review any time you know you will be talking with

    them. Your clients will genuinely appreciate you asking them how vacation

    went, if their kids are still sick, or how things are going with their other

    interests. Recalling that information also helps you to remember those facts

    better and recall them better next time.

  • 3: Be genuine

    None of these tips will work if you are not really interested in your clients. People

    appreciate genuine interest, but it's almost always offensive when you can

    tell that someone is only showing interest to get something out of it. The

    best thing you can do to have better relationships with your clients is

    show genuine interest. It has to be real.

    4: Do additional research on your client's industry

    Becoming more knowledgeable about your client's business will benefit you in a

    few ways. First,your clients will really appreciate the initiative you show in

    their business. If you are doing additional research to ensure that you can meet

    your client's needs, they will recognize how motivated and dedicated you are to

    their project. This additional research will also allow you to design better

    websites for your clients since you will be better informed about the industry

    itself and what design concepts will appeal to the customers of that niche.

    5: Show how you are tailoring your client's websites to match their target audience's needs

    After you have done some research on your client's industry, you should have a

    pretty clear idea of what design concepts will appeal to their audience. If you are

    making specific changes to how you approach the web design, tell you clients

    how you are tailoring your work to what will benefit their business the

    most. Be careful not to make it sound like you are bragging, just mention why

    you are doing things the way you are and how you think it will benefit them. This

    shows initiative and real interest in your clients. It shows that they are not

    just another client to you, you really want to help them grow their business

  • and meet their goals.

    6: Follow up with your clients after the project is done to ensure they are happy with the end product

    Many web designers will finish a project and never contact their clients again

    until they need more work. Don't do that. Your clients will appreciate it if you

    follow up with them even when there is no financial gain for you. By just

    following up and offering to help them get the most out of their website or

    explain something they don't understand, you show that you aren't just

    concerned with the paycheck you got. You really want to help them succeed.

    7: Don't be a stickler about giving advice or solving problems

    No one enjoys working with someone who is uptight about getting paid. If a

    client has a problem that takes 5 minutes to fix, do it for free. It's not that big of

    a deal and they will appreciate your effort to help them even though you

    aren't getting paid. This is especially easy to do if you end up with a lot of

    questions about how to use their website or similar topics. Don't bill them for the

    consultation time. Just give them the answers they need to succeed.

    By using these 7 easy tips for client relations, you will be able to form lasting

    relationships with your clients. This won't just benefit you financially, it will

    benefit you personally. You'll enjoy your work more, you'll feel more fulfilled in

    your career and you'll form real friendships with the people you come into

    contact with.

  • This article originally appeared on Square One Courses Your Online Bootcamp

    for Building a Home Based Web Design Business

    http://sqaureonecourses.teachable.com/http://sqaureonecourses.teachable.com/

    Web design is all about peopleSo how can you improve your relationships with your clients?1: Ask questions about their business, get to know what their work day looks like2: Show that you remember the answers they give you3: Be genuine4: Do additional research on your client's industry5: Show how you are tailoring your client's websites to match their target audience's needs6: Follow up with your clients after the project is done to ensure they are happy with the end product7: Don't be a stickler about giving advice or solving problems