how to make the most out of google local search
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How to Make the Most Out of Google Local Search
On Site Optimization
• Optimize your site before working on external listings.
• Add your city to the following areas:– Page title– Meta Description– Homepage elements - H1/H2, bolded keywords
• Add Name, Address, Phone Number (NAP) to every page on your site
Examples
Examples
Google+ Local• Find your listing
Enhance your listing
Get rid of duplicates, if necessary
How to Remove Duplicate Listings
Asking for reviews, Do’s and Don’ts
• DO ask for reviews soon after you’ve finished a call with a satisfied customer.
• DO follow up with a gentle email reminder.• DO add a button on your website that links
directly to your Google+ page for ease of use.• DO make asking for reviews part of your
process.• DO add a link to your email signature.• DON’T set up a review kiosk.
Partner & Trusted Professionals Page• Allows you to develop long term relationships with local businesses• Uses photos, well laid out design, lead generation forms, dedicated pages, contains detailed information and is easy to set up.
Maximize your Local EffortsEmail Marketing• Reviews on local listings and social media• Drip campaigns Run a contest Giveaways Local marketing• Local sporting events• Local / Holiday events• Colleges• Apartment Complexes
Google Local Insights• Look at Google Analytics to see where visitors are coming from and how they landed on your website.
Facebook Insights• Utilize Facebook insights to make sure you are targeting the correct audience.
Thanks for attending our Google Local webinar.
Have questions about Google Local? Give ITC a call at 1-800-383-3482 or visit our blog at www.GetITC.com/blog/marketing.