How to make money from photography

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<ul><li> 1. Making Money From Photography Andrew Mason 36exp Photographers School www.36exp.co.uk </li></ul> <p> 2. Agenda Summary of ways to make money from photography Where to look for work How to start from scratch and build a portfolio How to develop your portfolio Importance of developing a style Website development options How to get found on the web Intro to social media for photographers How to make customers happy Basic sales and marketing techniques Non-creative considerations Can you go full time? 3. Ways to make money from photography Andrew Mason 36exp Photographers School www.36exp.co.uk 4. What are they? Stock Portraits Weddings Travel Interiors News 5. What are they? Photojournalism Art Estate agents Google Business View Cars Product 6. What are they? Commercial Fashion Schools Events Corporate Competitions 7. Where to look for work Andrew Mason 36exp Photographers School www.36exp.co.uk 8. Where to look for work BJP website People Per Hour Photographers.co.uk Artsjobs.co.uk Demandstudios.com Gumtree.com Photographers agencies 9. How to start from scratch and build a portfolio Andrew Mason 36exp Photographers School www.36exp.co.uk 10. Whats in your portfolio? Photos that represent what you can do Photos that represent the type of work you want to do? Your favourite photos? Your holiday snaps? Your cat? 11. What should be in your portfolio Do your photos look professional? Do your photos look amateur? How many photos? Who is your target? Is your portfolio for personal pleasure or to find work? 12. How to start your portfolio Whos going to pay you to build your portfolio? Will you work for free? Can you assist? Second shooting Hiring models Hiring studios Work in a group 13. How to start your portfolio Join groups and clubs Take part in workshops Gain skills Working for free is valuable experience Get used to dealing with clients Make mistakes Gain confidence 14. How to start your portfolio Get feedback Work for charity as a volunteer Only max 2 or 3 shots of each person in your portfolio Needs variety Decide what to specialise in Dont turn anything down 15. Develop your style and portfolio Andrew Mason 36exp Photographers School www.36exp.co.uk 16. How to develop your portfolio You cant please everyone Decide on an area to specialise in E.g. food, product, portrait Some are related e.g. portrait and wedding But, food and wedding? Too many subjects will confuse your clients 17. How to develop your portfolio Be brutal, youll have to cull some images Dont include your holiday photos or your cat Stand out from the crowd (in a good way) 18. Develop a style Who are your favourite photographers Why do you like them? Take inspiration What is a style? Takes time to develop, and constantly evolves People need to know what theyll get from you Not everyone will like your style, but enough should 19. Website development options 36exp Photographers School www.36exp.co.uk 20. Build your own or off the shelf? Off the shelf packages: Clikpic, Layerspace, Squarespace, Zenfolio Build your own: Wordpress is most accessible Flickr, 500px? Domain name and email address What functionality do you need? 21. How to get found on the web Andrew Mason 36exp Photographers School www.36exp.co.uk 22. Content and links Content is king Keyword research Keyword competition Go for long tail keywords Titles and meta 23. Content and links Image alt tags Build links Get social Analytics 24. Intro to social media for photographers Andrew Mason 36exp Photographers School www.36exp.co.uk 25. Build a following Pick your channels Facbeook , Twitter, G+ as a minimum Set up FB business page Pinterest, Instagram Share stories &amp; helpful info Dont sell 26. Build a following Follow and engage influencers Build organically Tag people Get reviews 27. Make customers happy! Andrew Mason 36exp Photographers School www.36exp.co.uk 28. Customer delight An unhappy customer will tell 7 people, a happy customer will probably tell no one Always exceed expectations Under promise, over deliver Dont reply instantly to bad emails Be nice 29. Basic sales and marketing techniques Andrew Mason 36exp Photographers School www.36exp.co.uk 30. Sales Identify needs Build rapport Ask questions State benefits, not facts Ask for the booking Get contact details and follow up 31. Marketing Create a brand What makes you unique? Why should people choose you? Communicate your strengths Create a brand name and / or logo Control what you publish 32. Marketing Create promotional materials Send follow up emails Identify your target market Where do they go? Hit them 3 times Consistently be there 33. Marketing Create a marketing plan Dont expect instant results People are not always ready to buy Always follow up Stay in touch Create content and stories Network 34. Pricing Should match your offering and your target Too cheap = low quality Too expensive = no customers 35. Non-creative considerations Andrew Mason 36exp Photographers School www.36exp.co.uk 36. Legal and above board Finances Tax Sole Trader / Ltd Company Bank account Record keeping Insurance Your equipment Yourself 37. Sole Trader As freelance photographer, sole trader is probably the best option You are the business, not an employee Simpler and cheaper to administer than a ltd company Register as a sole trader with HMRC You will need to complete a tax return every year 38. Ltd Company You own shares in the company and are its employee Pay yourself an income from the company May be more tax efficient Need an accountant More admin and cost 39. Be Organised Have a separate bank account Keep records of income and all business related outgoings Sole trader self assessment is easy if your records are up to date and you are organised, but painful if not Ltd co accountant will do accounts and tax return 40. Tax If you have another job all photography income will be taxed, could be at 40% You will pay your tax as soon as your tax return is done, deadline is 30 Jan for previous financial year Save a % of your photography income for tax, it can add up VAT is only chargeable if you have turnover of over 80,000 41. Insurance Camera Equipment insurance for personal use probably doesnt cover business use Check locations covered Personal liability Professional indemnity 42. Can you go full time? Andrew Mason 36exp Photographers School www.36exp.co.uk 43. A salary? How much do you need to live on? How many jobs can you get per week? How much can you charge for each job? </p>