How to Maximize Conversions through SEO and CRO

Who I am

Until there’s no moving the needle further

The thing is, that sweet spot is often misunderstood

There are ways to make them play well

These landing pages are usually your…

homepage

Blog entries

Long form content

Linkable assets

They go through multiple touches

People who convert to paid after visiting only two or three times

Churn soon and fast

The content is the same

homepage

Pricing page

Testimonials page

Features page

This is so we can make the user experience consistent for both the original and variation

That’s because unlike site speed, the h1 element is a front-end element

People can actually see it

It’s no surprise that the h1 tag is often changed to improve conversion rates

The problem is, what converts most may not always be what ranks best

Let’s take qeryz for example

Which image do you think would sell better?

Both images are crawled by google

Wrap-up

How to maximize conversions through SEO and CRO?

1) Same Landing pages

2) Duplicate content from a/b testing

3) Site speed from a/b or a/b/n testing

4) h1 tag copy

5) Ghost images

Test everything while making sure technical elements play as the same team

If you don’t test, you’re losing out

You will never know if the orangutan actually converted better

Thank you

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