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How to Effectively Do

CURATION

Curation is the act of compiling relevant materials into one, easily digestible source

WHAT IS CURATION?

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Curated content is often shared on

social media pages or blog

articles

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WHY SHOULD YOU CURATE?

You can connect withindustry influencers by

sharing their work

Your audience is engaged by hearingfrom multiple voices

THE BENEFITS OF CURATION ON YOUR BRAND

More than 50% of Americansreport consuming news online

30% of Americans report seeingheadline news on social media daily

NEWS

MORE AMERICANS ARE CONSUMING NEWS ONLINE

74% of Americans are on atleast one social media site

41% say they repost content while 32% do a mix of original

post creation and reposting

REGULAR JOE INTERNET USERS ARE ALSO CURATING

More than 80% of marketers report that they curate content

50% report that curation hasincreased their brand visibility, thought leadership, and buyer

engagement

OTHER MARKETERS ARE ALREADY DOING IT

HOW WILL YOU BENEFIT FROM CURATION?

Curation reduces creation cost and effort on your team

1

Listening helps you understand audience needs and interest

2

Curation brings new audiences into the sales funnel

3

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$

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HOW TO CURATE EFFECTIVELY

Brands need to dedicate a similar level of commitment to their curation plan as their content one

CREATE AN IDEATION SESSION TO MAKE A LIST OF POTENTIAL CURATION OPPORTUNITIES

Publishers who you haveexisting relationships with

Publishers who you would liketo have relationships withYOU

INCLUDE CURATION IN YOUR MARKETING CALENDAR

Look for contentaround major events

and holidays

The content you post around Shark Week is likely different than most other weeks

Leave a few miscellaneous spaces for content that you find at the last minute

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FIND CONTENT THAT ALLOWS YOU TO CONTACT THE CREATOR

Choose content the original publisher would

care about

Make sure the majority of the content you share is by an industry professional

or influencer

Respond to comments and engage with users that like or share the content

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THANK YOU JOHANNA...Rob Arthur

I LOVED THIS ARTICLE!...Johanna Rothschild

I’M SORRY TO HEAR...Rob Arthur

I HAD ISSUES WITH THIS...Avery Pollock

THANK YOU JOHANNA...Rob Arthur

I LOVED THIS ARTICLE!...Johanna Rothschild

I’M SORRY TO HEAR...Rob Arthur

I HAD ISSUES WITH THIS...Avery Pollock

SET ASIDE TIME TO LISTEN AND RESPOND

TOP SITES FOR CURATED CONTENT

START WITH SOCIAL MEDIA

Test out different markets and see where you get a good response

Know your audience: listen and learn before you start sharing your content, or you might end up ignored

MOVE INTO RSS FEEDS

This also creates a resource library for your staff

Spend time on Feedly, Scoop.it, Pulse, and Spundge

www.copypress.com

SOURCES

http://www.pewresearch.org/fact-tank/2013/10/16/12-trends-shaping-digital-news/

http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/

http://www.curata.com/blog/content-marketing-statistics-the-ultimate-list/

http://www.dezeen.com/2016/01/26/architecture-design-rafael-vinoly-432-park-avenue-new-york-tokyo-2020-olympic-stadium-comments-update/

http://www.massplanner.com/learn-best-10-brands-know-pinterest-like-pro/