how to do keyword research for small businesses
Post on 19-Oct-2014
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DESCRIPTION
If you're trying to figure out how to get your website to rank in Google, these are some of the things you should consider.TRANSCRIPT
Simple Digital Marketing for your Small Business
Start with the SEO Basics
Tug CredentialsAGENDA
•Why a website is ranking
• Keyword research
• SEO metrics
• SEO competitive analysis
• Keyword mapping
• On-page content optimisation
Tug CredentialsCase Study: Tutto Wine
Tug CredentialsWhy does a website rank?
On-page and website factors:
• Keyword targeting• Content• Technical SEO
Tug CredentialsWhy does a website rank?
Off-page factors:• Content marketing• Directories• Social media profiles• Commenting, forums • Much more...
Tug CredentialsThe SEO Process
Tug CredentialsKeyword Research
Tool for keyword research: https://adwords.google.com/KeywordPlanner
Tug CredentialsKeyword Research
Organise your keywords and find competiveness
Keyword planner data
Google search data
Tug CredentialsSEO Metrics
Tool: SEOmoz toolbar http://moz.com/tools/seo-toolbar
Tug CredentialsSEO Competitor Analysis
Tug CredentialsKeyword Mapping
Homepage
News Wine types
Prosecco
Barolo
Barbera
Wine style
SparklingRed
White
Growers Contact
Tug CredentialsKeyword Mapping
Tug CredentialsOn-Page Ranking Factors
• META Title
Tug CredentialsOn-Page Ranking Factors
• Headline (H1)
Tug CredentialsOn-Page Ranking Factors
• URLs
Tug CredentialsOn-Page Ranking Factors
• Internal links
Tug CredentialsOn-Page Ranking Factors
• Other on-page factors:• ALT tag on images• Copy targeting and lengths• Social shares• Bulleting point• Local SEO factors• Schema
Tug CredentialsOn-Page Ranking Factors
• Technical SEO• Duplicate content• XML Sitemap• Clean coding• Mobile/responsive design• Redirects• Noindex• And much more .....
Tug CredentialsOrganise Your Optimisation Plan
Tug CredentialsCase Study: Tutto Wine
Tug CredentialsActionable Steps
• Research keywords related to your business• Analyse keyword competitiveness• Map keywords to your pages
Research
• Create META titles, descriptions, H1 and copy for each pages• Check the Technical SEO status
SEO Optimisation
• Submit your business to relevant directories• Contribute to other site with your own unique content and link back to your site
Off-site SEO
• Install Google Analytics on your site• Measure visitors numbers and behaviours
Review