wordpress for small businesses

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WordPress for Small Businesses SHANTA R. NATHWANI

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This is from the Workshop on WordPress for Small Businesses at WordCamp Ottawa on May 4, 2014. We crowdsourced the resulting menu that I've added at the end of the slides. To follow the conversation, follow @WPOttawa and #WCOttawa. See you next time!

TRANSCRIPT

Page 1: WordPress for Small Businesses

WordPress for Small

BusinessesSHANTA R. NATHWANI

Page 2: WordPress for Small Businesses

Introduction

How To Find Me:

Tweet Me:

@TantienHime

My Web Site:

http://shanta.ca

My Test Site:

http://tantienhime.com

Page 3: WordPress for Small Businesses

About Me

• Graduate of Ryerson’s ITM program

(Co-op and Exchange) 2009

• Currently an Instructor in Web Design

at Sheridan College in the joint CCIT

program with UTM

• Alumni Advisor for Women in ITM

• Founder, Women in Information

Technology Hamilton (WITHamOnt)

• Applying for Masters in Educational

Technologies at UBC

Page 4: WordPress for Small Businesses

What Is This Workshop?

It is NOT:

About designing the look and feel.

Laurie Rauch is doing the Child Themes

session in the other track right now. ;)

About Code or Plugins specifically.

It is:

About the Content Architecture,

including Categories, Tags, Posts,

Pages, and Menus.

To see my talk on Data Architecture,

check it out on WordPress.TV:

http://wordpress.tv/2013/11/30/shanta-

nathwani-data-architecture-in-

wordpress/

Page 5: WordPress for Small Businesses

What Are We Going To Do?

Given examples from the audience, we are going to construct the

categories and tags, posts and pages, then a menu.

Answer Questions! Please feel free to jump in and ask questions as we go

along, rather than at the end if you need to.

Page 6: WordPress for Small Businesses

Assumptions

This Workshop assumes that you have a WordPress site up and running.

That could be in a test module or live site.

What I’m showing today on my own site is WordPress.org, but most is

applicable to WordPress.com sites also.

Page 7: WordPress for Small Businesses

Pages

Static information for the most part

“About Us” is a great example

Does not use Categories

Can have sub-pages

Page 8: WordPress for Small Businesses

Posts

Dynamic information

Time sensitive

Uses Categories & Tags

“Upcoming Events” or “Events Attended” are good examples

Page 9: WordPress for Small Businesses

Categories vs. Tags

Tags

Describes the content using keywords

WordPress recommends 5-7 on a post

Categories

Major classifications for information

“Events” is a great example

Can have sub-categories (much like pages)

Page 10: WordPress for Small Businesses

Menus

Menus can contain:

Categories (sometimes called “Category Archives”)

Pages

External Links

The number of menus that are supported depend on the theme you

choose, so do that first!

Since 3.6, you can now choose what menu goes where (main, sidebars).

Again, dependant on the theme.

Page 11: WordPress for Small Businesses

Post-it Notes Are Your Friends!

Page 12: WordPress for Small Businesses

An Example

Page 13: WordPress for Small Businesses

3-5-7 Rule

Three clicks to where you need to be

No more than five to seven items in your menus/lists.

Page 14: WordPress for Small Businesses

Let’s Go!

Who has an example that we want to look at?

Page 15: WordPress for Small Businesses

After the slides… THE END RESULT

Page 16: WordPress for Small Businesses

The Finished Product

This is the resulting menu setup for The

Grateful Griller that we crowdsourced

through the session

The regular post its are the pages. The

yellow highlighted items are the

categories.

Hope it works out!