how to demonstrate niche expertise online
TRANSCRIPT
How to Optimize Your Online Presence:
Demonstrate That You’re an Expert
Experts have a depth of knowledge in their niche. They are miners of specialized information, and what they don’t know about their niche doesn’t matter. They’ve separated the slag from the ore.
They learned how to do that by asking better questions than their peers. Like everyone else, they started by learning what to do. They learned every part of every process. They left no stone unturned.
They learned how to implement what they learned, first in the ways of others before them, but then through trial and error developed more effective methods which produced greater results.
And as they learned what to do, and how to do it, they asked why some things were done and not others. Why these tasks? Why these steps? This enabled them to ignore the dross, and focus on extracting the gold.
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Their questions got better, too. Why do some sign-up pages work better than others? Why do people buy from one sales letter, but not another?
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Indeed, why do people buy at all? And the more they asked why, the purer their gold became: 9 ct, 18ct, and finally 24ct.
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Experts do more than just sink a giant shaft into the body of knowledge on their niche. They also share. They teach others what they themselves have learned about their niche.
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And that’s because they know that there’s so much gold in “them thar hills”, they wouldn’t live long enough to mine it even if they tried.
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But that’s not all. Experts also get satisfaction from helping others to succeed. And so they flood the field with what they know. They’ll tell anyone who will listen.
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They’ll write articles, blog posts, record audios and videos, contribute in forums – they’ll do all that so that others can experience the same success.
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The funny thing is that the more they share their wealth, that wealth of knowledge, the more their expertise shines through. One of the reasons for this is that only real experts do this.
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Would-be experts don’t know very much, and so they don’t say very much. They can’t because they have nothing to say. CoachingProgramBlueprint.com
Instead, they say what they think will make them look like an expert. But, the only people who are fooled by this ruse are those who make a habit of it.
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