By Matt Kendall

Content (a lot!)

What I am Going to CoverWhat is a tribe?

Benefits of having a tribe

Examples of tribes on different platforms

How to start your own tribe

How to generate and repurpose content

How to convert your fans to customers

Final tips

Interesting Talks London

Interesting Talks London

Interesting Talks LondonTo provide a platform for speakers

A well managed and structured event

For like minded people to get together

Not a high pressure selling environment

Outstanding value for money

Every event to be a certain standard of quality

Interesting Talks London21,000+ Members

334 Group Reviews

337 Past Events

Twice Weekly

Aprox 80-90 events pa

Interesting Talks London

So Why Tribes in Business? Selling has changed massively over the last 10 years

Selling has changed from a transaction with faceless companies, to a relationship with a brand.

Customers have now become fans and advocates

One of the biggest costs in business is customer acquisition

So what is a tribe? A specific group of people who resonate or identify with a

founder or a company/brand

This group of people will be comprised of long term customers, new customers, potential customers and simply those who are fans but do not buy

A tribe can be viewed as brand loyalty for the millennial generation

So what are the benefits? It is easier to sell to someone who has already bought

from you

You are aligned with similar values

It allows for interaction between the company and customers

Presales allow you to develop new products/services

So what are the benefits? It is quick and easy to do market research

Tribe members actively promote you/your company on your behalf

It make a lot of traditional sales techniques redundant, especially cold calling and outbound advertising

Creates an unending supply of super highly qualified clients who want to work with you

Apple and Steve Jobs

Apple Product Launch

Innocent Smoothies

Pizza Express and Nando’s

J.K. Rowling

Deliciously Ella

Jamie Oliver

Joe Wicks

Salt Bae

Whittertainment

Joe Rogan

John Lee Dumas

Amy Porterfield

Kylie Jenner

Zoella

Crazy Russian Hacker

Ashens

Seth Godin

Loot Crate

Hello Fresh

Pengest Munch - Leader

Pengest Munch - Platform

Pengest Munch - Result

Pengest Munch - Result

Muddy Boots

Red Bull

Coffee Brands

Loyalty Cards

Nintendo Switch

Midnight Launch

My Geeky Flatmate

Hardcore Fans

Build Your Own TribeWhat are your values

What do you stand for and what do you stand against?

Where are your potential tribe members at?

What platform are you going to focus on?

When are you going to publish content?

PlatformsFacebook (pages and groups)

Youtube

Email/newsletter

Blog

Video/livestream

Podcast

ContentReviews

News related

Seasonal

Evergreen

Demonstrations

Answering people’s questions

Nutritionist - Reviews

RestaurantsBooksDiets SmoothiesMeal order companiesSuplements and shakes Products i.e. Blenders

Nutritionist – News Related Is drinking vinegar the next lemon water?

East West divide. Asian cultures more interested in nutrition

American College of Cardiology and coconut oil

USDA announces revision of Nutrition Facts label for meat and poultry

Nutritionist – Seasonal Get fit for summer

Seasonal foods

How to keep the lbs off at Christmas

Healthy pancakes

Summer cocktails

Fatigue busting winter soups

Nutritionist – Evergreen

How to avoid gluten

How to cut out sugar

The right supplements for you

The healthiest oils

Signature recipes

Food intolerances checks

Nutritionist – Answer QuestionsWhat is the best way to lose weight?

What supplements should I take?

What is the most effective diet?

Should I do cardio or weights at the gym?

What should I eat before and after working out?

Nutritionist – Demonstrations

Smoothies and juices

Cooking

Skills such as speed chopping

Interviews with other people

Content – Schedule Daily – Facebook Page Tips

Weekly – Questions livestream

Monthly – Reviews on Youtube

Seasonally – Webinars

Evergreen - Articles

Repurposing Content Livestreams can be saved as a video

Videos can be released as a podcast

Podcasts can be transcribed into a blog

Blogs can be broken down into tweets

Turnings Fans into CustomersKnow

Like

Trust

Buy

Continue to buy

Recommend you to others

Creating Funnels Sales funnels are a way of automating your

marketing

A funnel can deal with one new prospect per day, or thousands. Without you having to do any extra work

The more people know and trust you (and your products and services), the more they will spend with you

Creating Funnels

High

Mid Range

Entry Level

Free Content

Free Youtube videos

Blog posts

Facebook Live

Webinars

Podcasts

Talks

Entry LevelEbooks

Books

Workshops

Events

Mid RangeOnline courses

Mastermind Groups

Membership site

Reoccurring products

High End

Retreats

Personal coaching

Corporate work

Action Points

First get clear on who you are

Investigate other similar tribes to see what is working and on what platform

Prepare content and schedule

Design your own funnel system

Final Tips Maintain consistency and highest levels of quality

Never take your tribe for granted

Focus your attention between taking care of your current members whilst always recruiting new ones

Work with them to develop new products and services

Never assume what people want. Ask them!

Final Motivational Quote

“The universe doesn’t care about you, but your tribe does!”

Matt Kendall