create my business facebook page presentation

Create my Business Facebook PageWednesday 16 July 2014

Utilising Facebook to grow your business

Agenda

• Why have a Business Facebook page• Setup a Facebook Page• Ideas for what I should put on my page• Ideas to start marketing my Page• Questions

2www.facebook.com/definedcoach Create my business F acebook page seminar 16 July 2014

http://www.facebook.com/definedcoach

Workshop Objective

• Increase awareness of tools and benefits of Facebook Business Pages, to enable you to create a Facebook strategy and grow your business



Facebook Stats

4www.facebook.com/definedcoach

New Zealand (Dec 13)Country Audience: 2,400,000Percent of NZs Population: 53.46%

Source:http://www.adcorp.co.nz/news-blog/Social-Media-Statistics-%E2%80%93-November-2013

Source http://www.socialbakers.com/facebook-statistics/new-zealand

Create my business F acebook page seminar 16 July 2014


http://www.socialbakers.com/facebook-overview-statistics/

Why have a Facebook page

Why have a Business Facebook page?Get found by people who are searching for your products or services

Connect and engage with current and potential customers

Create a community around your business

Promote other content you create, including webinars, blog articles, or other resources

Generate leads for your business

Helps with SEO for your website

Promote new products, services and events



Should I have a Business Facebook page?

• Who is your target audience? -Depends on target audience, eg Are they using Facebook, and if so how

often are they on Facebook?

• What do you want to achieve from having a Facebook page?-is it for new or existing clients? What are the benefits for liking your page?

• Consistency is essential to keep people engaged!

• Disadvantages:It can be very time consuming and take a long time to convert these leads into customers or clients.



Create a facebook Strategy• Give people a reason to like your page – there are so many pages

out there, why should people like your page?

• Create some measurable goals for your facebook page that include timeframes

• Then put a plan in place for achieving these goals• Use your insights to help track progress


• Only 2% of your posts get seen so ensure you are posting at times when you target audience are on Facebook and consider Facebook advertising



Setup a Facebook page

Not yet on Facebook?



Create a page


You need to have a personal page before you can setup a Business Page

Go to:www.facebook.com/pages/create.php



http://www.facebook.com/pages/create.php

Setup

• Depending on ‘type’ of page you have chosen will display different formats on Timeline



Setup – ‘Local Business’ Extras

• If choosing a local business – people can ‘check in’ at each location while there and like your page if haven’t already

• And can offer discounts etc (to do this make sure your account has an address specified)



Complete About details

• Complete the About details to give people more information about your business

• Ensure information is up to date and succinct

• Good to include Page Admins so they know who they are connecting with



Setup – Link Business to Personal

You can have your business Facebook linked on your personal page



Setup – Link Business to PersonalTo update go into your personal page, select ‘Update Info’

update Work and Education– (you must have already setup your business page to link this)

‘I Currently work here’ has to be ticked to show on your personal page



Ideas of what to put on my page

Have a Facebook page – Now what?

• What do I post- what problems are your target market facing, what could they learn from you? Post articles, tips, information, photos

How often should I post?Some research says every day, depends on what you posting and if you are providing value!

Think about it from a customer perspective - do you go back and scan old posts or just look at the most recent ones? There is so many new updates your information can get lost

• Find out when people are on Facebook and time your posts for then.



Pictures

When attaching pictures, these then all show up in your pictures,

and you can then create Albums



Sharing Updates

• Click on share

• Click and select how to share it, eg on your page (business) or on your own timeline (personal)



Events

• can update the picture, show how to join and share



Tagging• Tagging is linking people or

pages which creates a link to their Facebook page (appears in Blue)

To tag: type ‘@’ then the first few letters of person’s name or business and select which one to apply it to.



Tagging Photos• Click on Tag Photo , start

typing person’s name, and list should appear of your Facebook friends and pages you like



Highlight Posts

• Highlighting posts –making it bigger to make it stand out

• To highlight - hover over your post – top left hand corner



Milestones

• Great for highlighting special dates and engaging your audience



Offers

For more info: http://www.facebook.com/help/offers


•Create offers to promote your business•Free!•Can be sent to targeted audience


http://www.facebook.com/help/offers


Using Facebook


You can switch between using your personal profile and business page by selecting the in the top right hand corner

The logo and name will show up as to which profile you are using



Other ideas for Content

– Tips and information that can help solve your clients issues– New and exciting things happening in your industry– Updates on your team and business – Events and things you are part of or going to– Quotes and inspirational things– Current events relevant to your industry– Create a Content Calendar - Calendar specific things relevant to

your industry – eg Valentines Day, Fathers Day – Create an event


Ensure that no more than 20% of your posts are offers



Ideas to start marketing my page

Promoting your Facebook pageAdd your Facebook link to different sites:

•link onto your website•include in your email signature•Add to business cards and marketing material



Ways to increase likes

• Commenting on other Facebook pages or other blogs

• Providing updates that are engaging and that people like or comment on

• Linking your newsletter or blog to Facebook

• Do Market Research– Look at similar industries– Look at favourite pages– What are people liking and commenting on



Promote each other


• Example of how Facebook can be used to promote Venus members – through photos and tagging



Local Facebook Pages• Go and like other local pages, comment on their updates – this is

great exposure• Or click on their likes to find out what other pages are around



Workshop Objective

• Increase awareness of tools and benefits of Facebook Business Pages, to enable you to create a Facebook strategy and grow your business



Ideas for Actions• Update URL

• Add your Facebook URL to business card and email signature

• Create a content calender

• Complete the Facebook strategy worksheet

• Add some milestones

• Setup an offer

• Take some photos to use on your page



Questions & Feedback

• Please go and Like www.Facebook.com/definedcoach

• And feel free to provide comments on the workshop – on my Facebook page

• For more information or a one on one Facebook setup session please contact me




create my business facebook page presentation

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