Create my business Facebook page presentation

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<ul><li>1.Create my Business Facebook Page Wednesday 16 July 2014 Utilising Facebook to grow your business </li></ul> <p>2. Agenda Why have a Business Facebook page Setup a Facebook Page Ideas for what I should put on my page Ideas to start marketing my Page Questions 2www.facebook.com/definedcoach Create my business F acebook page seminar 16 July 2014 3. Workshop Objective Increase awareness of tools and benefits of Facebook Business Pages, to enable you to create a Facebook strategy and grow your business 3www.facebook.com/definedcoach Create my business F acebook page seminar 16 July 2014 4. Facebook Stats 4www.facebook.com/definedcoach New Zealand (Dec 13) Country Audience: 2,400,000 Percent of NZs Population: 53.46% Source: http://www.adcorp.co.nz/news-blog/Social-Media-Statistics-%E2%80%93-November-2013 Source http://www.socialbakers.com/facebook-statistics/new-zealand Create my business F acebook page seminar 16 July 2014 5. Why have a Facebook page 6. Why have a Business Facebook page? Get found by people who are searching for your products or services Connect and engage with current and potential customers Create a community around your business Promote other content you create, including webinars, blog articles, or other resources Generate leads for your business Helps with SEO for your website Promote new products, services and events 6www.facebook.com/definedcoach Create my business F acebook page seminar 16 July 2014 7. Should I have a Business Facebook page? Who is your target audience? -Depends on target audience, eg Are they using Facebook, and if so how often are they on Facebook? What do you want to achieve from having a Facebook page? -is it for new or existing clients? What are the benefits for liking your page? Consistency is essential to keep people engaged! Disadvantages: It can be very time consuming and take a long time to convert these leads into customers or clients. 7www.facebook.com/definedcoach Create my business F acebook page seminar 16 July 2014 8. Create a facebook Strategy Give people a reason to like your page there are so many pages out there, why should people like your page? Create some measurable goals for your facebook page that include timeframes Then put a plan in place for achieving these goals Use your insights to help track progress 8www.facebook.com/definedcoach Only 2% of your posts get seen so ensure you are posting at times when you target audience are on Facebook and consider Facebook advertising Create my business F acebook page seminar 16 July 2014 9. Setup a Facebook page 10. Not yet on Facebook? 10www.facebook.com/definedcoach Create my business F acebook page seminar 16 July 2014 11. Create a page 11www.facebook.com/definedcoach You need to have a personal page before you can setup a Business Page Go to: www.facebook.com/pages/create.php Create my business F acebook page seminar 16 July 2014 12. Setup Depending on type of page you have chosen will display different formats on Timeline 12www.facebook.com/definedcoach Create my business F acebook page seminar 16 July 2014 13. Setup Local Business Extras If choosing a local business people can check in at each location while there and like your page if havent already And can offer discounts etc (to do this make sure your account has an address specified) 13www.facebook.com/definedcoach Create my business F acebook page seminar 16 July 2014 14. Complete About details Complete the About details to give people more information about your business Ensure information is up to date and succinct Good to include Page Admins so they know who they are connecting with 14www.facebook.com/definedcoach Create my business F acebook page seminar 16 July 2014 15. Setup Link Business to Personal You can have your business Facebook linked on your personal page 15www.facebook.com/definedcoach Create my business F acebook page seminar 16 July 2014 16. Setup Link Business to Personal To update go into your personal page, select Update Info update Work and Education (you must have already setup your business page to link this) I Currently work here has to be ticked to show on your personal page 16www.facebook.com/definedcoach Create my business F acebook page seminar 16 July 2014 17. Ideas of what to put on my page 18. Have a Facebook page Now what? What do I post- what problems are your target market facing, what could they learn from you? Post articles, tips, information, photos How often should I post? Some research says every day, depends on what you posting and if you are providing value! Think about it from a customer perspective - do you go back and scan old posts or just look at the most recent ones? There is so many new updates your information can get lost Find out when people are on Facebook and time your posts for then. 18www.facebook.com/definedcoach Create my business F acebook page seminar 16 July 2014 19. Pictures When attaching pictures, these then all show up in your pictures, and you can then create Albums 19www.facebook.com/definedcoach Create my business F acebook page seminar 16 July 2014 20. Sharing Updates Click on share Click and select how to share it, eg on your page (business) or on your own timeline (personal) 20www.facebook.com/definedcoach Create my business F acebook page seminar 16 July 2014 21. Events can update the picture, show how to join and share 21www.facebook.com/definedcoach Create my business F acebook page seminar 16 July 2014 22. Tagging Tagging is linking people or pages which creates a link to their Facebook page (appears in Blue) To tag: type @ then the first few letters of persons name or business and select which one to apply it to. 22www.facebook.com/definedcoach Create my business F acebook page seminar 16 July 2014 23. Tagging Photos Click on Tag Photo , start typing persons name, and list should appear of your Facebook friends and pages you like 23www.facebook.com/definedcoach Create my business F acebook page seminar 16 July 2014 24. Highlight Posts Highlighting posts making it bigger to make it stand out To highlight - hover over your post top left hand corner 24www.facebook.com/definedcoach Create my business F acebook page seminar 16 July 2014 25. Milestones Great for highlighting special dates and engaging your audience 25www.facebook.com/definedcoach Create my business F acebook page seminar 16 July 2014 26. Offers For more info: http://www.facebook.com/help/offers 26www.facebook.com/definedcoach Create offers to promote your business Free! Can be sent to targeted audience Create my business F acebook page seminar 16 July 2014 27. Using Facebook 27www.facebook.com/definedcoach You can switch between using your personal profile and business page by selecting the in the top right hand corner The logo and name will show up as to which profile you are using Create my business F acebook page seminar 16 July 2014 28. Other ideas for Content Tips and information that can help solve your clients issues New and exciting things happening in your industry Updates on your team and business Events and things you are part of or going to Quotes and inspirational things Current events relevant to your industry Create a Content Calendar - Calendar specific things relevant to your industry eg Valentines Day, Fathers Day Create an event 28www.facebook.com/definedcoach Ensure that no more than 20% of your posts are offers Create my business F acebook page seminar 16 July 2014 29. Ideas to start marketing my page 30. Promoting your Facebook page Add your Facebook link to different sites: link onto your website include in your email signature Add to business cards and marketing material 30www.facebook.com/definedcoach Create my business F acebook page seminar 16 July 2014 31. Ways to increase likes Commenting on other Facebook pages or other blogs Providing updates that are engaging and that people like or comment on Linking your newsletter or blog to Facebook Do Market Research Look at similar industries Look at favourite pages What are people liking and commenting on 31www.facebook.com/definedcoach Create my business F acebook page seminar 16 July 2014 32. Promote each other 32www.facebook.com/definedcoach Example of how Facebook can be used to promote Venus members through photos and tagging Create my business F acebook page seminar 16 July 2014 33. Local Facebook Pages Go and like other local pages, comment on their updates this is great exposure Or click on their likes to find out what other pages are around 33www.facebook.com/definedcoach Create my business F acebook page seminar 16 July 2014 34. Workshop Objective Increase awareness of tools and benefits of Facebook Business Pages, to enable you to create a Facebook strategy and grow your business 34www.facebook.com/definedcoach Create my business F acebook page seminar 16 July 2014 35. Ideas for Actions Update URL Add your Facebook URL to business card and email signature Create a content calender Complete the Facebook strategy worksheet Add some milestones Setup an offer Take some photos to use on your page 35www.facebook.com/definedcoach Create my business F acebook page seminar 16 July 2014 36. Questions &amp; Feedback Please go and Like www.Facebook.com/definedcoach And feel free to provide comments on the workshop on my Facebook page For more information or a one on one Facebook setup session please contact me 36www.facebook.com/definedcoach Create my business F acebook page seminar 16 July 2014 </p>