how to create a great corporate brand on the internet?

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How to Create a Great Corporate Brand on the Internet

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Page 1: How to create a great corporate brand on the internet?

How to Create a Great Corporate

Brand on the Internet

Page 2: How to create a great corporate brand on the internet?

What is Bayt.com?

Page 3: How to create a great corporate brand on the internet?
Page 4: How to create a great corporate brand on the internet?

With over 20 millionmembers and over 40,000 employers trusting us as their career partners, Bayt.com is the Middle East’s #1 career site.

Page 5: How to create a great corporate brand on the internet?

Let’s take a look at why online branding is important…

Page 6: How to create a great corporate brand on the internet?

67% of Qatari employers are hiring in a year’s time.

The Hunt For Top Talent is Competitive58% of Qatari professionals believe the economy will continue to improve in the next 6 months

(The Bayt.com Job Index Survey – February 2015)

Page 7: How to create a great corporate brand on the internet?

7 in 10 employees wouldn’t work for a company they aren’t proud of.

Top Talent Has Very High Expectations

90% are attracted to companies that offer supportive and great work environments.

5 in 10 want to work for a place where they feel they are working for a greater purpose.

(The Bayt.com “What Makes a Company an Attractive Place to Work?” poll).

Page 8: How to create a great corporate brand on the internet?

76% of employees turn to the internet to research a company when considering a job opportunity.

Top Talent Uses the Power of the Internet

(The Bayt.com “What Makes a Company an Attractive Place to Work?” poll).

Page 9: How to create a great corporate brand on the internet?

The conclusion:

The majority of companies in Qatar need to hire talent within the next year, and candidates have very high expectations of their own. They always research companies before applying to match their expectations.

Page 10: How to create a great corporate brand on the internet?

So what are the various ways through which you can create an online brand and recruit top talent?

Page 11: How to create a great corporate brand on the internet?

1. Keep your social media profiles professional and up-to-date.

Why?80% of professionals check a company’s social media profile before applying for a job.

68% of professionals often click on a job posting on a social platform.

Follow

Followers:1035

Home News J obs Products Gallery Location Salaries

(The Bayt.com ‘Social Recruiting in the Middle East and North Africa” poll”)

Page 12: How to create a great corporate brand on the internet?

Why?36% of employers feel that searching through millions of CVs with a quick an easy

83% of employers find it important to research market salaries when offering jobs to candidates.

2. Utilize the power of big data in recruitment

(The Bayt.com ‘‘Recruitment Practices in the Middle East and North Africa (MENA)’ poll)

Page 13: How to create a great corporate brand on the internet?

3. Post jobs on reputed job-sites

Why?27% of professionals say the best way to find jobs is through job postings.

22% of professionals have found there current job through an online professional network or jobsite.

(The Bayt.com ‘‘Recruitment Practices in the Middle East and North Africa (MENA)’ poll)

Page 14: How to create a great corporate brand on the internet?

4. Establish your presence on online networking platforms

Why?82% of employers feel it’s good to interact with candidates on dedicated professional networks.

36% of professionals feel that online professional websites are the most effective method of networking over everything else.

(The Bayt.com ‘‘Recruitment Practices in the Middle East and North Africa (MENA)’ poll)

Page 15: How to create a great corporate brand on the internet?

4. Create a branded career channel

Why?89% of employers feel that their company’s recruitment would benefit from having a career site on their corporate website.

(The Bayt.com ‘‘Recruitment Practices in the Middle East and North Africa (MENA)’ poll)

Page 16: How to create a great corporate brand on the internet?

5. Harness the power of mobile

Why?91% of employers find it useful to receive notifications on new jobs through their email or phone.

(The Bayt.com ‘‘Recruitment Practices in the Middle East and North Africa (MENA)’ poll)

Page 17: How to create a great corporate brand on the internet?

Now that you know the basics, go out there and create your brand!

Page 18: How to create a great corporate brand on the internet?

Thank YouAny Questions?