How to Coach Your Clients to Blogging Success

Download How to Coach Your Clients to Blogging Success

Post on 20-Aug-2015

1.456 views

Category:

Business

0 download

TRANSCRIPT

  1. 1. Advanced Business Blogging: Coaching Clients to Blogging Success
    Marketing AgencyTraining Program
    November 2010
    Peter Caputa IV
    Partner Program Manager
    Twitter: @pc4media
    pcaputa@hubspot.com
    #HubSpotBlogging
  2. 2. Agenda
    Why Blog
    Step One: Conduct Keyword Research
    Step Two: Write Content
    Step Three: Optimizing Your Content
    Step Four: Promote Your Content in Social Media
    Step Five: Analyze How Each Blog Post Has Done
    How to Get Help
  3. 3. Exponential Effects
  4. 4. Off Page SEO: Link Building
    4
    We believe recommendations from friends because we trust the person saying this.
    Links trusted websites are online recommendations.
  5. 5. How Do You Get Links: Have Something to Link To!
  6. 6. More Indexed Pages
    6
  7. 7. More Content Drives More Visitors & Power
  8. 8. More Visitors
    8
  9. 9. Blogging Means More Inbound Links
  10. 10. A Nice-Looking Restaurant Site
  11. 11. Another Nice-Looking Restaurant Site
    Whats the difference?
  12. 12. Blog = Better SEO, More Traffic
    Data from website.grader.com and compete.com
  13. 13. Agenda
    Why Blog
    Step One: Conduct Keyword Research
    Step Two: Write Content
    Step Three: Optimizing Your Content
    Step Four: Promote Your Content in Social Media
    Step Five: Analyze How Each Blog Post Has Done
    How to Get Help
  14. 14. Key #1: Identify Target Personas
    Kadient photo by: David Meerman Scott
  15. 15. What Keywords Will Attract Your Leads?
    Fill posts with them!
    Build an archive of content full of them!
  16. 16. Pick Your Keyword Battles with Keyword Grader
  17. 17. Agenda
    Why Blog
    Step One: Conduct Keyword Research
    Step Two: Write Content
    Step Three: Optimizing Your Content
    Step Four: Promote Your Content in Social Media
    Step Five: Analyze How Each Blog Post Has Done
    How to Get Help
  18. 18. Get Into the Content Mindset
    Make emails into blog posts
    Turn forum posts into blog posts
    Shoot videos at events
    Interview customers for your blog
    Repurpose company data for public reports
    Share lessons you learn
    Create lists of trends or thoughts
    Share & comments on links/articles you enjoy
    Flick Photo: Cindiann
  19. 19. Plan a Mix of Posts
    News
    Opinion
    Feature
    Photos
    Video
  20. 20. Raisin Bran Basic, Everyday Posts
    How to posts
    Rich in keywords
    Get good at whipping them out
    Make sure theyre useful
    Flickr Photo: greeneyesmilw
  21. 21. Spinach Healthy, Thoughtful Posts
    Should establish your site as a thought leader in the industry
    Put time into them
    Dont do too many
    Flickr Photo: ulteriorepicture
  22. 22. Roasts Big Blog Projects
    Lots of work
    Lots of links, discussion and attention
    Pick them well
  23. 23. Tabasco Posts That Start Fires
    Make a bold statement
    Be prepared to defend yourself
    Lots of comments and links
    Too many of these posts could lose trust
    Flickr Photo: ANOXLOU
  24. 24. Chocolate Cake The Sweet Stuff
    These posts make your blog fun
    A chance to poke fun at yourself
    Lots of traffic/links
    Often video, images
    Flickr Photo: scubadive67
  25. 25. Pick a Publishing Schedule
    Once a week? Every Monday and Wednesday?
    Stick to it
    The goal is to build up a body of keyword-rich content (create an asset)
  26. 26. Agenda
    Why Blog
    Step One: Conduct Keyword Research
    Step Two: Write Content
    Step Three: Optimizing Your Content
    Step Four: Promote Your Content in Social Media
    Step Five: Analyze How Each Blog Post Has Done
    How to Get Help
  27. 27. Optimize Every Blog Post
  28. 28. Blog Article Analysis with Page Grader
  29. 29. Convert Conversations
    Targeted calls to action at every step
  30. 30. Agenda
    Why Blog
    Step One: Conduct Keyword Research
    Step Two: Write Content
    Step Three: Optimizing Your Content
    Step Four: Promote Your Content in Social Media
    Step Five: Analyze How Each Blog Post Has Done
    How to Get Help
  31. 31. Publish Content to Social Media
  32. 32. Good Content Spreads
  33. 33. What Gets Shared?
    Rarely
    Shared
    Frequently
    Shared
    • Product info
    • 34. Free trials
    • 35. Software documentation
    • 36. New data
    • 37. Funny videos
    • 38. Top-notch blog posts
  34. Encourage Sharing of Content
  35. 39. Agenda
    Why Blog
    Step One: Conduct Keyword Research
    Step Two: Write Content
    Step Three: Optimizing Your Content
    Step Four: Promote Your Content in Social Media
    Step Five: Analyze How Each Blog Post Has Done
    How to Get Help
  36. 40. Pageviews
    Which post is getting the most attention
  37. 41. Comments
    Quantitatively, a good indicator of engagement
    Qualitatively, a great way to listen to market
  38. 42. Authority: Inbound Links
    Measure the SEO impact of your blog
    An indicator of your blogs role in outside conversations
  39. 43. Blog Article SEO Analysis
  40. 44. Blog Article Analysis
  41. 45. Track Blog Subscribers
  42. 46. Agenda
    Why Blog
    Step One: Conduct Keyword Research
    Step Two: Write Content
    Step Three: Optimizing Your Content
    Step Four: Promote Your Content in Social Media
    Step Five: Analyze How Each Blog Post Has Done
    How to Get Help
  43. 47. How to Get Help
  44. 48. Learn the Value of the HubSpot Software
    As a Marketing agency or consultant, you have access to longer trials IF you are interested in becoming a HubSpot Partner/Value Added Reseller
    Start a 30 day free trial for your website. http://bit.ly/99SOv or client: http://bit.ly/7bENS
    Gives you accessto http://success.hubspot.com
  45. 49. Whats HubSpot?
    Inbound marketing software + training
    Over 3,500 customers in 2 years
    175 employees
    Still growing!
  46. 50. Learn the Benefits of the Value Added Reseller Program
    Group of 200+ marketing agencies and consultants who leverage HubSpot software to more effectively and efficiently provide value to their clients.
    Support for developing new services, building lead funnel, sales and customer support and assistance, ensuring customer ROI and success.
    Margin share of 20% on all deals for the life of the customer
    Additional benefits for VARs who bring on 3+ customers and maintain high customer success rates.
    46
    A Group that Wants to Change How the World Does Marketing!
  47. 51. Ask for Help
    Request a Consultation with a Senior Member of the HubSpot Team to discuss your skills, goals, etc: http://www.hubspot.com/partners/marketing-agency-consultation-request
    Apply for Sales Development Program: http://www.hubspot.com/partners/marketing-agency-sales-development-program/
  48. 52. List of Upcoming Classes/Link to Recordings
    48
    http://www.hubspot.com/partners/training-program/classes
  49. 53. Weekly Email about Upcoming Classes - Thursday
    49
  50. 54. Live Webinar: Every Tuesday @ 1PM EST
    50
    Additional Webinars SOMETIMES on Thursday at 2PM EST
  51. 55. Register for Weekly Class(es) to Get Login
    51
  52. 56. Some Homework & Recorded Stuff Too
    52
    Download: http://www.hubspot.com/partner-program--inbound-marketing-calculator