how to use social media and blogging to find new clients

IC-8 How to Use Social Media & Blogging to Find New Clients

by Catherine Christaki

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IC-8 How to Use Social Media & Blogging to Find New Clients © Lingua Greca Translations

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Agenda

• Social prospecting • General tips • Blogging • Twitter • Facebook • Linkedin

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Social prospecting


process of identifying assets and resources in the community allows you to mine the social web to identify new likely buyers

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Social Media Marketing is how businesses join the conversation in an authentic and transparent way to build relationships.

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Agenda


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Our main goals


•Find clients and be found •Build relationships •Grow your network

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Our main goals


Have a clear view of who you are trying to reach Then, come up with a strategy for doing so

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Keywords


Find out who’s hiring & the keywords they’re using See ‘Qualifications’ of job listing for the key skills

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Keywords


Update your profiles with the keywords you identified Never lie about your skills!

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Social media provides an easy platform for targeted advertising & marketing

Understand the basics on each medium (social media & blogging)

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Listening


Method #1 (Talking): You post, tweet, send newsletter to clients. Clients like what they see, and contact you. Method #2 (Listening): Potential clients post, tweet, and pose questions that need to be answered. You read them and reach out to the clients.

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What is content marketing?


Gathering, assembling and sharing content in the form of articles, social media and blogs. To make ourselves visible, credible & searchable, we need to create relevant, interesting, & insightful content.

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Photo source: http://mktg-matters.blogspot.com/2012/11/content-marketing-or-as-many-marketers.html

Benefits of Content Marketing


•Increased visibility •Higher trust levels from clients •Increased customer loyalty •90% of consumers find custom content useful

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Agenda


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Blogging for client attraction

Be Current Be Relevant Be Yourself

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Figure out your target audience Write quality content Position yourself to help Share your expertise & success stories Write content that solves your clients’ problems

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Demonstrate your expertise Use examples, quotes, testimonials Be known as a resource

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•Share where your ideal clients are •Add a ‘hire me’ tab •Include blog posts in your email signature

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•Online presence hub •Guest blogging •Interviews •Presentations

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Example #1: Write a post about an event you attended and invite the organizers to read it Example #2: Write a review about the localized version of a game you played, invite the developers to read it, then email them and offer your services

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Blog = Excellent low-cost marketing tool to grow your business

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Agenda


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Twitter for finding clients

Get to know the people behind the company Twitter people search for company accounts, e.g. @Oracle

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Search for keywords or hashtags, e.g. Italian game #localizer Include a location in your search to find local potential clients

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Introduce yourself & offer your services Connecting on Twitter breeds familiarity Relevant and helpful tweets!

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Share the love Collect twestimonials Offer free help and advice

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Bonus tip for freelance translators who work with translation agencies

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Agenda


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Facebook for finding clients

Keywords again! •Use Graph Search •Sift through the results •Follow up on the search

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Facebook for finding clients

Subscribe or send friend requests to interesting people Share useful content Join relevant groups

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Agenda


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Linkedin for prospecting

53% of LinkedIn users join 10 or more groups Join linguist groups & groups where you are likely to find your potential clients

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Active participation •Start discussions •Reply to discussions •Share your knowledge

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Search for groups using keywords

See which groups you have connections in, speak your native language, are based in your area.

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Make Your Profile Easy to Find Add strong keywords in Title and Summary Diversify your contacts outside your field

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Research potential clients Create strategic alliances

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Linked in for prospecting

Search for opportunities •Search by relationship, groups, location and industry •Use Tags in Contacts to sort results & save profiles

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Linked in for prospecting

•Acknowledge special occasions •Recommendations •Share content that adds value •Actively use your company page

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Convinced yet?

Prospecting and getting employers to chase you down takes time and effort. You have to do the hard work that makes it easy for them to find you, and you have to keep it up.

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Thank you for attending

Catherine Christaki Site: www.linguagreca.com Adventures in Freelance Translation www.linguagreca.com/blog @LinguaGreca Lingua Greca Translations Catherine Christaki

IC-7 Social Media For Translators © Lingua Greca Translations

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http://www.linkedin.com/in/catherinechristaki



how to use social media and blogging to find new clients

Social Media

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social web

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ideal clients ic

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