how to build an online portfolio
Post on 14-Jan-2017
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Overview1. How to look legit
2. How to make a sweet site (without technical wizardry)
Consider your audienceWho might be looking at your site?
What might they want to know about
what you can do?
Contact details Just what you're comfortable with. This could be email, or a contact form with your details hidden.
About Me page Consider from the perspecEve of what a business might need. Add years experience, experEse or courses, awards, skills or soIware. Think of it as a 1 paragraph resume. List if you are a freelancer and available for work.
Have a consistent message Keep your skills to 1 3 key skills and show how you specialise in that area. Dont be a jack of all trades, master of none.
Show your stuff Showcase a variety of things you can do eg. Variety of mediums. Consider what services businesses might be looking for eg. CreaEng logos more oIen than straight up illustraEon.
NEED INSPIRATION? If you dont know what businesses might want from you, google other
companies in your industry. See what kinds of content their por
More Content To ConsiderKeep it fresh If youre blogging or keeping a porVolio, keep it regularly updated. Aim to refresh your site three Emes a year at a minimum. If you have lots of images, save for web or reduce the image size to they load faster on your site. You dont want people to leave before theyve seen your stuff! Professional Picture Include a picture of you looking professional for your industry. Might be in front of a bookcase, in front of drawing equipment, or in a suit. Own it.
FREE: Lots of free, nicely designed sites where you just put your content into. LimitaEons: cant choose own URL, limited customisaEon, may have ads. Examples: Tumblr.com, Wordpress.com. Free. DROP AND DRAG: You can buy a professionally designed site and webspace combined. Just put your content into with no ads. May have limited customisaEon. Some include URL. Examples: Squarespace, Wix, Weebly. HosEng - around $4 - $10 month. DESIGN IT YOURSELF: You can buy web space and install your own website. Requires a liele more technical knowledge, more customisable, ad free. Examples: Wordpress.org or build on your computer using HTML. HosEng - around $4 - $10 month.
Domain NamesDont want to use
A custom domain name will look more professional but needs to be paid for. These are oIen bought separately from a domain registrar and could cost around $8 a year.
More tipsMany websites today have most of their traffic come from mobiles. Most sites will have a separate design for mobile ensure yours works on a mobile device. SEO Search Engine OpOmisaOon submit your website to be indexed by Google. Also, when you create content, make sure you include the words people will google when searching for your industry eg. graphic design. Make sure your posts, pages, images and tags use these keywords.
The ChecklistqAbout You page as a mini resume. Why should someone
hire you? Are you free for work? qAdd Contact details qShow a variety of your work - especially things a business
might be interested in. qHave a consistent message to show your key skills qAdd a professional pic qWebsite opEons: Free (tumblr), paid drop and drag
(Squarespace), DIY (Wordpress.org) qDomain names aka URLs: separate purchase
ExerciseOur boss has given us $150 to get a graphic designer to make a new logo for our business. A friend has recommended we hire his friend WolIron the wolf. Based on WolIrons site, do you think he can do the job? Check out his site here: hep://awesome-wolIron.tumblr.com/ What could he do to make his get more business? Come up with 5 things he could do to make his site beeer:
1. _______________________________________________________ 2. _______________________________________________________ 3. _______________________________________________________ 4. _______________________________________________________ 5. _______________________________________________________