How to Build a LinkedIn Profile that Stands Out & Sticks

By: Gary Schrader, 5th July 2014

Benefits•Sourcing•Marketing•Branding•Relationships

Sourcing = Hunting•Market Intelligence•Direct contact•Added reach

Marketing = Farming•Attract & inform• Include media & engage

Branding = Type of Restaurant

•Personal brand•Company brand•Thought leadership

Relationships = Added Value

•Candidate relationships•Client relationships•Stay on track

Creating a profile that sticks

“Made to Stick” by the Heath Bros.6 key principles of SUCCESs

SimplicityUnexpectednessConcretenessCredibilityEmotionsStory

Profile & Background Images

•Professional•Appealing to market

Adding & Editing Images

Name•Separate language for multilingual profiles

Headline•Identify yourself•Stand out•Be found

Location & Industry•Connect locally•Network with market

Adding Basic Information

Contact Details•Connect•Be searchable•Generate traffic

Public URL•Share public profile•Be found•New connections

Contact Details & Public URL

Summary•Elevator pitch•Generate keywords•Showcase media

Adding Media

Experience•More keywords•Branding•Showcase media

Adding Experience

Education•Connect with alumni•Promote achievements

Skills & Expertise•More keywords•Compliment connections•Get their attention

Languages•Create separate pages•Reach market in mother tongue

Other…• Projects• Volunteer Experience & Causes • Additional Honors & Awards• Additional Info (Interests, Personal Details, Advice for contacting "You")• Additional Organizations• Certifications• Publications • Test Scores• Courses• and Patents

Are you an All-Star?•Know level•Fill gaps

Image Sources• Slide 1 Metal Balls http://goo.gl/nXU1cP

• Slide 2 Gold http://goo.gl/HuYnM

• Slide 3 Bow & Arrow None

• Slide 4 Vegetables http://goo.gl/alfWl2

• Slide 5 Menu http://goo.gl/lKLA9y

• Slide 6 Chocolate on Pillow http://goo.gl/nkikTU

• Slide 7 Book Made to Stick http://goo.gl/9dssML

• Slide 8 Vanity None

• Slide 9 YouTube Video – Personal Account

• Slide 10 Name Tag http://goo.gl/tjVnEE

• Slide 11 Black Sheep http://goo.gl/EVGkvU

• Slide 12 Map http://goo.gl/lEBzMW

• Slide 13 YouTube Video – Personal Account

• Slide 14 Phone http://goo.gl/g23NDP

• Slide 15 Mailbox http://goo.gl/ZW0ot3

• Slide 16 YouTube Video – Personal Account

• Slide 17 Vending Machine http://goo.gl/JCHzlU

• Slide 18 YouTube Video – Personal Account

• Slide 19 Trophy http://goo.gl/OEbfDf

• Slide 20 YouTube Video – Personal Account

• Slide 21 Graduation Cap http://goo.gl/4xWL1r

• Slide 22 Fist Bump http://goo.gl/2XJ6vE

• Slide 23 Languages http://goo.gl/C7MPr2

• Slide 24 Puzzle http://goo.gl/jpcQlX

• Slide 25 LinkedIn Meter http://goo.gl/U1uRm9

ConnectGary SchraderSales ManagerHRBoss Japan KKhttp://hrboss.co.jp/ gary.schrader@hrboss.com