HOW TO BUILD A KILLER MARKETING PLAN

IN 45 DAYSHOW TO BUILD A KILLER MARKETING PLAN

IN 45 DAYS5 Steps to Obtaining Your Marketing

Objectives by Developing Cost Effective Actionable Solutions

Featuring: Annique London

Fortune 100 experience and a successful track record working with companies and brands such as Best Buy, Johnson & Johnson, McKesson, Sprint and Disney Consumer Products

•For the past 15 years, answerQUEST has placed C-Level and sales executives in top companies throughout the United States.

•Industry Sectors include: Information Technology, Security, Big Data Analytics, Retail and Medical Technology.

•marketingtalentONDemand helps companies identify and hire experienced interim marketing executives and teams.

•answerQUEST has a unique evaluation process using conative assessment tools that have been proven to eliminate costly poor hires and determine the qualities and competencies each team member can best deliver to maximize productivity

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Presented by:

DO YOU SEE YOURSELF HERE?

Make a plan to make the PLAN

CHOOSE YOURPLAN LEADERInternal vs. External

STEP 11-2 weeks

Internal• Time / availability • Chain of command for direction

• Buy in from the team and support of all involved

• Strategic expertise

STEP 11-2 weeks

External•Experience and Flexibility •Personal Connections vs. Agency Expertise•Industry Experience vs. Parallel Experience

Pros and Cons

STEP 11-2 weeks

DISCOVERY PHASEWhere the real magic happens Plan, collaborate with the team, strategize and ask questions

STEP 22 weeks

MARKETING AUDITWhat materials exist, messaging and where you use them

STEP 22 weeks

11

DOCUMENT DOCUMENT DOCUMENTTime for project lead to hide away and work on reports

Build the story

STEP 32 weeks

Example meeting outline:

• Introductions (name, function, something interesting about yourself)

• Scope of Work Review

• Objective of Today’s Meeting

• Review our Goals for the Project

• Strategic Exercises

• Where have we been? / Where are we now?

• Competitive Analysis

• Target Audience Analysis

• SWOT Analysis

• Product/Brand Positioning Analysis

• What do our potential customers/consumers need now to make the buy decision?

• What are our dealers/customers asking for from us?

• Important communities to consider

• Current Marketing Toolbox Review

• Next Steps

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Create a path of actionUnique process just for YOUR team

STEP 32 weeks

12

COLLABORATEKey Leaders First

STEP 41 week

Present the Plan to the Team

STEP 41 week

STEP 5Future

ACTIONMoving Forward

STEP 5Future

OptionsTactical status reports from project leader to wrap up their duty, measure goals, future plans

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The beauty is in the PROCESS

Conclusion

Presenter for Today’s Webinar: Annique London

Stacey A. TuttlePractice Director – MTODmarketingtalentONDEMAND

stacey@answerQUEST.netDirect Dial 954.278.8304

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