how to boost your shaklee business using business cards

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How to Boost Your Shaklee Business Using Business Cards

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Introduction

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A young network marketer was standing in the pants department of Nordstrom

looking for a new pair of pants and he overheard the salesperson selling a lady

on a sports coat for her husband.

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She had given a few solid objections to which the salesperson eloquently diffused

and after he explained in detail the many benefits of each of the jacket's features,

she eventually chose to purchase it.

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The networker was so impressed with this salesperson that after the lady had paid and left, he went up to the salesperson and commented

on how he also had experience in retail and how impressed he was with how he handled that

sale.

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The salesperson was pleasantly surprised to receive such kind feed from out of the blue.

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After some small talk, the networker went on to say that his company was expanding

and looking for people just like him.

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He then handed him a business card and asked if the sales pro was open to new opportunities.

To which the sales pro smiled and said: “Absolutely".

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The networker, introduced himself and then asked if he could get his email address

so he could send him a link to his website, and the salesperson was happy to offer it.

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The two shook hands and the networker, said he needed to get going to meet a client and would be in

touch.

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Later that night, the networker opened his email and there was a response form from his

website with the complete details of the salesperson

he'd met earlier that day.

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The networker was elated. That networker was me.

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If I had not had a business card with me that day, I would have lost that opportunity.

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I certainly wouldn't have come across as a professional

if I only asked him for his email without being able to give anything to show that was for real, and not just

some weirdo trying to collect email addresses.

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Now this may seem like a simple thing to do, however unbeknownst to most, the type of card I gave that day

isn't the only type of card.

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There's at least 2 cards you want to carry in your holder

and you need to know when to use which card.

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It's also important to know what to say when you're going to give out the card,

depending on your situation.

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Exposure = Leads = Success

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If you're not constantly exposing your business to new prospects, it's going to be very hard

to build a business.

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It is sad, but true.

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Unfortunately, most network marketing distributor’s talk to a few people they know in their warm market

and after that, they never develop the skill sets that allow them to create an ongoing flow of prospects

for their business.

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But it doesn't have to be this way.

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The reality is, if you're not using at least 2-3 promotional methods each week, you're going to struggle to create momentum

in your business.

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In this webinar, I'll cover one method every Shaklee distributor should be using

to develop their business.

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Business Cards

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Building a business is still about numbers. For you to get from where you are right now, to where you want to go

in your business, there is X number of people you are going to need to show the opportunity to before that goal becomes a reality.

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Everyone’s number is different.The faster you can increase how many people have been exposed to what you're offering, the faster you'll get to your number.

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And the more people you can promote to, the less emotionally attached to the result you'll be.

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And the more people you can connect with,the bigger the network you’ll have to promote to.

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Why use business cards

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Think of business cards as your secret weapon when it comes to marketing.

Every time you hand out a business card, you are giving out a tiny brochure promoting your business without even realizing it.

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Business cards come in all shapes, sizes and colors. When they have a powerful message and are presented in a way that is memorable,

they can be a marketing tool that leaves a lasting impression.

It is hard to imagine a marketing tool that is more portable.

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However, a recent survey shows that 90% of all business cards end up in the trash can within a day. Fewer than 1% are kept for 30 days.The information displayed on your business card can play a large role in determining whether your card is stashed or trashed.

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Dr. Lynella Grant, author of The Business Card Book,gives eight reasons why people usually keep business cards:

1. As a link to a potential customer or client

2. As a link to a resource or as a supplier

3. As a link to a colleague

4. For social / non-business reasons

5. To use for referring business (to pass on to someone else)

6. To update information

7. Reluctance to part with it because “you never know”

8. Because of something that is likable, unusual or useful about

the person or the card

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Do you still need business cards in this digital age?

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Your business card in this digital age is not dead. Unlike with cell phones and wireless hot spots, there are no “dead spots” or internet outages.

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Use them at a remote fishing camp

or at an industry conference in a mid-city phones are restricted, suchas on airplanes or in hospitals.

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You know the old saying, “Early to bed and early to rise, work like heck and advertise”.

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One of the great things with the lead generation strategies, is that if you persist, the return on your investment isguaranteed over time.

And promoting your business with business cards is no different.

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Types of business cards

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Traditional Business Card

Contact CardThis is focused on helping you create a contact with someone

Promo Card aka. Sizzle/ drop cardA Promo card is simply a business card with an ad on it instead of the normal name, company name, phone number, etc. that most business cards feature.

Facebook CardThis is a version of theContact Card, and it focuseson helping you connect withsomeone on facebook.

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Use Contact Cards to Build your Contacts

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The most common mistake is failing to collect cards. Many people give out their cards but fail to collect from others.

Use Contact Cards to Build Your Contacts

Use the card as an opportunity to collect cards.If they don't have a card, ask for their email or if you can connect on Facebook or LinkedIn.

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If you're at networking events, focus on getting people's cards, and then

give yours after you've received theirs. Focus on their business and ask who would be the right kind of person to recommend to them.


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Use software to capture the cards you get and adds them to your contacts automatically.

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Elements of the Facebook Card

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Branding- Keep the card consistent with your website / Fan page- Photo of you - A great photo creates a lasting impressions

Social Links- Facebook profile

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Link to your Hub Site- Link to your Personal Branding Fan Page- Call to Action- Don’t tell them about your title, tell them about the results you guarantee

Call to Action- Use the back of your business card to provide a free offer that will cause people to go to your website- Use a call to action that makes your recipient curious and wanting to know more

Consider using a QR code

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Consider using a QR code

Zap straight to your website

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Examples of Contact Cards / Facebook Cards

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What do you do with a Promo card?

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- Give them out when you do have time to create conversation / contact

Ex: At the checkout the grocery, At the drive-through, Waiters and Waitresses

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• Leave them on bank machines

• Leave one in books related to our business in the book store

• Give them to hotel employees

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• Put in envelopes when you're sending snail mail bills

• Do a minimum of 10 cards per day

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What NOT to do with Promo cards

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- Don't put them in obvious places

- Don't have a trail of cards

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Have a short sentence ready. Something like… "My company is expanding and we're looking for a few great people who'd like to earn an extra income working online. If you know someone interested in being an online entrepreneur please give them this card."

The key is not to pitch. All you're trying to do is create curiosity.

Hand out the card and walk away. Don't try to tell them about the business, or the products.

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Examples of Promo Cards

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Helpful tips:

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Use a business card holderContact cards in the front

Promo cards in the back

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Big Picture

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The number 1 goal is to make a connection with people so you can build a relationship

and follow up1

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To get people to your lead capture sites 2

Online / Offline tools

Business cards Facebook / Hubsite

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To get people to your lead capture sites 2

Attract traffic

Capture leads

Follow up Train &duplicate

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What you’ll get:

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