how they all make money observation
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How they all make moneyCrash Course on Creativity - October 2012
by Joanna Smieja
I went to see:
different tricks on how different stores attract different people to buy their products
People are differentEverybody knows it’s true
ButThey all have things in common, same patterns they follow
Did you realize we are grouped?by age
by genderby style
etc.
Here’s an example
store with classic clothessimple sign, calm colors insidechilly music that you almost don’t realizeand it just creates elegant atmosphere you love
What’s the outcome?
You want to stay & shop & feel happyit suits your mood!
There are more tricks...
In most of the cases:
white/pastel walls to better display productsshiny floor to convince you it’s really cleancalm & happy music to make you feel relaxed
You follow designed direction:products on sale - first thing to noticebetter price at the door, more expensive insideimpulse items at the cashier desk - cheap & easy to reach
It actually worksand brings satisfaction to everybody
stores have:and you have:
See you aroundin our favorite stores!