how retail needs to rethink their towel business
TRANSCRIPT
Always first Always Different
The bath towel problem
~ Choosing a towel is very complicated for today’s consumer
~ Too much noise, too many options, too much confusion…
~ Manufacturers/Retailers have misrepresented the product, and the result is distrust and extreme caution
1998 2004 2010 2016
The solutionWe must “Certifiably, morally, ethic’lly, Spiritually, physically,
undeniably, and reliably, produce the very best towel in the world!”
the Solution...
~EvoCotton~
●
~EvoCotton~ __________
Made w/Evolution Technology
● Select blend of Aegean cotton (LS-ELS) & Pima cotton (ELS)
● EvoCotton is made from air jet spinning & innovative weaving, and quality finishing process of a specially created 100% extra-long/long-staple optimal cotton blend to get magnificent and natural inflection for yarn
● Innovative “Performance Driven Process” resulting in incomparable quality that also focus’ upon sustainability through the entire production process
● Organic EvoCotton also available
EvoCotton
How, Why, What we’re doing is different
● Exclusive Turkish Aegean & Pima 100% cotton blend
● Made with Evolution Technology
● GOTS & Oeko-Tek Certified
● Superior absorbency & Buttery Soft
● #1 Best towel in the world
Copy of our Certificates
Meet the Kocaer Team
özgür ustaGeneral Manager
yusuf andrew akyol esra ozUSA Marketing Manager
based in Chicago Turkey Marketing
Manager
gulsah kilic USA Marketing Manager
based in New York
Mr. Usta served as General Manager at Eke from 1989 until 2012. Mr. Usta grew Eke Tekstil from it’s inception with a staff of 7 employees to a $30,000,000.00 manufacturing facility that currently has 500 workers. Under Mr. Usta’s leadership at Eke he was responsible for building million dollar towel programs for the likes of Macy’s Hotel Collection, Restoration Hardware, Pottery Barn, Ralph Lauren and the creation of Eke’s upscale brand, Hamam
Revenue Model
● Doing What is Right Because it’s the Right Thing To Do
● #1 Best Towel in the World
● A Branded Product That Incorporates Trust, Confidence, Loyalty, Wellness, Community, and Reward Wins
#1 Right Message
#2 Right Product
#3 Right Consumers
Why Now?...because it’s time for a fundamental change!We hope you choose wisely
We Hope to see you at Heimtextil...
Hall 8.0 Stand H86