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How Online Campaigns help Businesses better?Dipesh Tiwari February 5, 2016

In today’s age, our social lives have blended with the different spheres of technology almostirreversibly. Technology and its rapid advancement was never so strong and influential to our

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How Online Campaignshelp Businesses better?

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everyday lives and ecosystem, as it is now. It is mind-blowing to think that a device, meant forbusiness, that used to previously fill up an entire room has now been technologically compacted tofill in a small pocket and can be used for not only business but every other form of communicationpossible. Therefore it is no surprise that every company is aware of the terrific feats beingachieved by technology today and wants to integrate it into their business for growth andinnovation.

Online Presence enhances Business Visibility

There are numerous reasons why any business should posses an online presence. Some of themare discussed as follows:

It is the most progressive and cost-effective – Currently the latest platforms that are mostsuited for brand promotions are undoubtedly Social Media and Digital Marketing. Not only arethese approaches cost-effective, they offer many more benefits than conventional marketing likewider customer reach. Business can analyse their campaign digitally and make changes to theirmarketing strategies as per consumer activities. Thus, this is also a very flexible option that canbe dynamically managed by the marketing team.

The App Culture – Statistics say that about 20% of all sales in India happen through mobile orweb applications. Add to that the fact that about 100 million such apps are downloaded eachmonth. Projecting this to the global scale, the numbers are tremendous. Most businesses thesedays opt for custom app development suited specifically to their own business needs. A studysays that more than 75% of adults worldwide have a social media profile. It has become evenmore prevalent than emails.

Strong Business Campaigns and Customer Interaction – In the last few years, a lot ofdifferent businesses have taken up social media and digital marketing as their foremost waysto influence their target consumers and it has proven to be extremely beneficial to them. Withsocial media, companies can directly connect with their customers on a one-on-one basis. Thishelps in creating a friendly platform that is easy for even the customers to access and sharesuggestions or grievances. If a business carries out a social media promotional campaigneffectively, it shows the company’s knowledge of its customers and strong grasp of digitalmarketing.

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Measurable Results – Probably the best part of digital marketing and social media campaigns isthat the companies can measure their impact on customers through online analysis. This helpsbusinesses to dynamically modify their strategies or campaigns as per previous results andcustomer activity.

Netprophets Cyberworks is a digital marketing and custom application development companybased in Delhi NCR. It is ISO 9001:2000 certified and excels in offering integrated businesssolutions.

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