how i built my social media reputation and social cv

@mariannesteen –– www.mysocialcv.wordpress.com – slideshare.net/mariannesteen

How I Built my own

’Search & Selectable’ Social Media Resume

CASE & EXAMPLE

Presented by Marianne Steen


Who am I…?• I live in Copenhagen, Denmark• I have worked with online media since 1997• I have written 2 books on job search • I try to do as I preach (most of the time ;-)

What Social Media has done for me, so far: • I am #1 on Google (Danish keywords)• I don’t (need to) write job applications• I get to work with like-minded people• I get invitations to hold presentations• Reporters call me to write articles on job search• I learn, I grow and I have fun!

This is my story on my first social media journey…


My first journey: Building my reputation as ’expert onhow to use online media for recruitment and job search’

• I launched my blog in 2009 (in Danish)http://mariannesteen.wordpress.com

• I used a lot of content from my bookwww.soegjob.net : http://www.soegjob.dk

• I knew that jobseekers are looking for casesSo I published examples of cover letters and templates for CVs

• My goal was to be No. 1 on Google within my niche


WHY MY SOCIAL CV?

Want to make your own plan?Go to the ”How to Do It Yourself” presentation on Slideshare”Build and Brand Your Social CV”


Do you enjoy writing job applications?

ROI for job applications?• How much time have you spent on writing

job applications for advertised jobs?

Do you know...• How many/ who are you competing against?

• And on which terms?• When you get a ”NO!” – do you know WHY?


Applying for job ads means…

– You have to pretend you match what the company wants

– You spend hours on producing content to get 10 seconds of attention - once

– For every ”No” – you have to start from scratch again

Frustration: Frustra in latin means ”in vain”


Social media as job attraction tool

• Social media enables you to build your own media platform – for free

• Every time you publish, you add value• As time goes by –you benefit even more• Bonus! Learning by doing makes you a social

media manager (adding a career opportunity)

• Social media is not a magic potion or magic wandTo succeed you need work, consistency and patience


How will you get work?

Chance of getting a new job*• Is only 25% if replying to job ads• At least 66% if networking

and taking action

*) Based on statistics on how ”people like me” got a new job in 2010, Denmark


Steps I used to build my social CV:

1. I made my own ”Logical levels of change”

2. I defined the people I wanted to reach

3. I set my objectives

4. Based on 2 + 3, I chose my media

5. I keep track of my social impact


LOGICAL LEVELS OF CHANGE

Know yourself to grow yourself- Where are you going- What do you believe in - What do you offer


Before you take action – know where you’r going


My Vision

• Vision• My goal was to be No.1 on Google.

It shows that I understand SEO. Everybody knows how important SEO is to building an online brand and business. Also, understanding SEO, you know how analytics and web stats works and how to measure ROI.

Specific Measurable Attractive Realistic Timed


My identity; who I aim to be and what I do

I claim to be an expert in online recruitment & job search - and an internet pioneer.

I therefor try the newest technologies and online services myself, enabling me to provide the best advice possible.

For jobseekers as well as recruiters


I use social media to support my goal

• My tweets are (mainly) about social media, recruitment, ”job search (attraction)” and mainly factual

• I RT (retweet) facts, infographic and innovative postings on social media & online business

• I follow people within my niche

• I practice being a contributor


MY TARGET AUDIENCE

I defined the people I wanted to build a relation with


The Audience I wanted to target

• Jobseekers• Employer Organisations• Employee organisations• Recruiters • HR-Consultants• Social Media DIY’s


Where do my audience go?

Linkedin

Google Twitter

Social Network

Facebook

jobseekers x x x

Recruiters x x x x

HR-Consultants x

Social Media DIY’s

x x x x (x)


YOUR OBJECTIVES

How I wanted to change and develop relationships


Objectives

• Relation building– Be found when searched on Google and Linkedin– Be visible to recruiters looking for online competences– Build relationships with potential customers– Attract work – Build followers on Twitter


Defining my key words

– Recruiters search on job title, core skill(s) and geography

– Jobseekers search on ”how to write a job application”, CV-template, applications examples

All words are in Danish (translated into English for your convenience)

Job application, Job search, job boards, recruitment, social media, online med, online recruitment, CV, resume, digital media, CV-template,


MY MEDIA PLATFORM

- My Landing Page- My URL-identity- Building my social CV bit by bit


My ’Social CV’ includes:

1. My landing pages– Blog: With a personal domain; mariannesteen.dk– Linkedin: with a personal URL; /in/mariannesteen

2. Content– Categories, tags, keywords, links, pictures, posts

3. Feeds– From all of my media: Twitter – slideshare – box.net – From like minded media: blogposts, job ads


My Social Media Networks

Communities:• Ere.net• Socialmediatoday.com• Recruitingblogs.com• New Media Social

Blogroll:• Modernejobsoeger.dk• Dagpengeland.dk• Pew Internet• Ted.com


My Google juice1. I focus on my niche:

1. Recruitment and job search2. Media (online, digital, social)3. Danish

2. I Syndicate– Share information across my media– Integrate data from other sites/ networks

• I link to sites and social networks I relate to– that are either relevant or big, preferably both


Nr. 1 & 2 ”rekruttering sociale medier” (154.000 results)


MONITOR

What impact do I make?How visible am I?


For every hour, I spend ….

PRODUCING – 40 minutes

• Produce content– Use key words IN

content• Present content

– Use tags (key words)• Content summary

– Blog post • categories and tags

SPREADING THE WORD: 20 min.

• Spread the word– Tweet– Linkedin update

• Ask for feedback


Social Media Manage & measure Tools

1. Personalised Google Search

2. Twitter impact and influence

3. Cross social media

• vizibility.com

• twitalyzer.com• tweepi.com• twiangulate.com

• Socialmention.com


Marianne Steen, Copenhagen, Denmark

Web entrepreneur & -business developer

• 14 years online professional• Author of 2 books

Present:• Investor, XYW.dk (www.work.dk,

fritidsjob.dk, elevplads.dk, ungnyt.dk)

• Board member - JOB2SEA; Jobs for maritime professionals- Danish Association of Entrepreneurs

Past: • Owner, web consulting company • Director at MatchWork.com• Masters degree, horticulture

Meet, follow and comment:

http://mysocialcv.wordpress.com

http://mariannesteen.dk Linkedin.com/in/mariannesteen

@mariannesteen

how i built my social media reputation and social cv

Career

social cv

social media

job search

media platform

online media

job application

logical levels

key words