how economic development winnipeg is attracting a global ... · interactive data visualization...

How Economic Development Winnipeg is Attracting a Global Audience

CASE STUDY

COVID-19: PREPARING FOR THE ECONOMIC RECOVERY

www.economicdevelopmentwinnipeg.comwww.economicdevelopmentwinnipeg.comwww.economicdevelopmentwinnipeg.comwww.economicdevelopmentwinnipeg.comwww.economicdevelopmentwinnipeg.comwww.economicdevelopmentwinnipeg.comwww.economicdevelopmentwinnipeg.comwww.economicdevelopmentwinnipeg.comwww.economicdevelopmentwinnipeg.com

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EXPLORE WEBSITE

Economic Development Winnipeg

749,534

Business AttractionBusiness Retention & ExpansionForeign Direct Investment

CLIENT:

POPULATION:

PRIORITIES:

WEBSITE:

CHALLENGEIn today’s global market, cities need to stand out to compete. For larger cities, this means a dedicated economic development website complete with eye-catching images, snappy headlines and glowing business testimonials promoting local strengths.

The team at Economic Development Winnipeg realized this traditional approach to marketing can be very effective at getting people’s attention, however, it does not keep people’s attention for long.

www.ecdev.org


The challenge for Economic Development Winnipeg was to find an innovative and cost-effective way to get people more engaged on their website, so they stay longer and learn more about Winnipeg’s unique offering.

After considering a range of options, Economic Development Winnipeg turned to Localintel and our award-winning catalog of online economic development tools. The partnership resulted in an innovative approach to economic development that will support Winnipeg’s future prosperity for years to come.

SOLUTIONEvery community is different. Each has their own unique challenges, strengths, priorities and resources. Because of this, Localintel starts all new partnerships with a consultative approach. We worked closely with the team at Economic Development Winnipeg to understand their context and then select the tools from our catalog that best met their specific needs and budget.

Economic Development Winnipeg’s approach to using Localintel’s online economic development tools consisted of 2 parts:

Integrating various tools into pages throughout their website to help promote what makes the city special.

Creating a one stop market research centre where existing businesses, entrepreneurs, site selectors and investors can undertake detailed analysis into customers, competitors, zoning, growth locations, business climate, transportation and more.

Following the assessment and selection process, Localintel set up the tools and helped Economic Development Winnipeg to integrate them into their website. Each of the tools are described on the following pages.

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www.ecdev.org


www.ecdev.org

AVAILABLE PROPERTIES

Site selectors can search for commercial properties that are currently available for lease or purchase in the city.

Name of Localintel tool: Search Available Properties

https://www.economicdevelopmentwinnipeg.com/site-selection/resources/real-estatehttps://www.economicdevelopmentwinnipeg.com/site-selection/resources/real-estatehttps://www.economicdevelopmentwinnipeg.com/site-selection/resources/real-estatehttps://www.economicdevelopmentwinnipeg.com/site-selection/resources/real-estatehttps://www.economicdevelopmentwinnipeg.com/site-selection/resources/real-estatehttps://www.economicdevelopmentwinnipeg.com/site-selection/resources/real-estatehttps://www.economicdevelopmentwinnipeg.com/site-selection/resources/real-estatehttps://www.economicdevelopmentwinnipeg.com/site-selection/resources/real-estatehttps://www.economicdevelopmentwinnipeg.com/site-selection/resources/real-estate

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QUALITY OF LIFE ADVANTAGES

ED Winnipeg promotes the city’s quality of life by showcasing the extensive network of local schools, sport and recreation facilities and more.

Name of Localintel tool: Identify Community Facilities

https://www.economicdevelopmentwinnipeg.com/choose-winnipeg/live-here/lifestylehttps://www.economicdevelopmentwinnipeg.com/choose-winnipeg/live-here/lifestylehttps://www.economicdevelopmentwinnipeg.com/choose-winnipeg/live-here/lifestylehttps://www.economicdevelopmentwinnipeg.com/choose-winnipeg/live-here/lifestylehttps://www.economicdevelopmentwinnipeg.com/choose-winnipeg/live-here/lifestylehttps://www.economicdevelopmentwinnipeg.com/choose-winnipeg/live-here/lifestylehttps://www.economicdevelopmentwinnipeg.com/choose-winnipeg/live-here/lifestylehttps://www.economicdevelopmentwinnipeg.com/choose-winnipeg/live-here/lifestylehttps://www.economicdevelopmentwinnipeg.com/choose-winnipeg/live-here/lifestyle

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COMMUNITY PROFILE

ED Winnipeg makes it easier for businesses to analyse local demographics as well as information on taxes, incentives, cost of labor and more.

Name of Localintel tool: Review the Business Climate

https://www.economicdevelopmentwinnipeg.com/site-selection/resources/demographicshttps://www.economicdevelopmentwinnipeg.com/site-selection/resources/demographicshttps://www.economicdevelopmentwinnipeg.com/site-selection/resources/demographicshttps://www.economicdevelopmentwinnipeg.com/site-selection/resources/demographicshttps://www.economicdevelopmentwinnipeg.com/site-selection/resources/demographicshttps://www.economicdevelopmentwinnipeg.com/site-selection/resources/demographicshttps://www.economicdevelopmentwinnipeg.com/site-selection/resources/demographicshttps://www.economicdevelopmentwinnipeg.com/site-selection/resources/demographicshttps://www.economicdevelopmentwinnipeg.com/site-selection/resources/demographicshttps://www.economicdevelopmentwinnipeg.com/site-selection/resources/demographics

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WORKFORCE STRENGTHS

Businesses can analyze the size and location of the workforce by educational attainment, occupation and industry of employment.

Name of Localintel tool: Evaluate the Workforce

https://www.economicdevelopmentwinnipeg.com/site-selection/resources/workforcehttps://www.economicdevelopmentwinnipeg.com/site-selection/resources/workforcehttps://www.economicdevelopmentwinnipeg.com/site-selection/resources/workforcehttps://www.economicdevelopmentwinnipeg.com/site-selection/resources/workforcehttps://www.economicdevelopmentwinnipeg.com/site-selection/resources/workforcehttps://www.economicdevelopmentwinnipeg.com/site-selection/resources/workforcehttps://www.economicdevelopmentwinnipeg.com/site-selection/resources/workforcehttps://www.economicdevelopmentwinnipeg.com/site-selection/resources/workforcehttps://www.economicdevelopmentwinnipeg.com/site-selection/resources/workforce

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This is a one stop market research centre where businesses can undertake detailed analysis into customers, competitors, zoning, growth locations and more.

Two features that the city find especially useful are:

Most tools have a “How do I use this information?” section that describes why that information is relevant to a business. This is particularly useful for small businesses who aren’t always experts at using market intelligence and need a little help turning good data into great decisions.

At the click of a button you can print a report of the information provided in the tools.

13 of Localintel online economic development tools are included in the market research center.

Market research centre

https://economicdevelopmentwinnipeg.ecdev.org/https://economicdevelopmentwinnipeg.ecdev.org/https://economicdevelopmentwinnipeg.ecdev.org/https://economicdevelopmentwinnipeg.ecdev.org/https://economicdevelopmentwinnipeg.ecdev.org/https://economicdevelopmentwinnipeg.ecdev.org/

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www.ecdev.org

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OUTCOMES

QUOTE“Localintel has elevated our website by providing real-time interactive data visualization tools for both desktop and mobile. This has saved us both time and money and ED Winnipeg now has a digital destination full of relevant and reliable data. This is extremely valuable as it means our team can spend more time selling Winnipeg to the world.”

Cody Chomiak, Economic Development Winnipeg, Director of Marketing


www.ecdev.org

By integrating Localintel’s award-winning online tools into its existing website, Economic Development Winnipeg is doing a better job at:

Promoting the city’s advantages and opportunities to a global audience

Providing site selectors and expanding local businesses with the information they want to know about Winnipeg

Keeping visitors to their website engaged longer

Reducing demands on staff by providing online answers to common questions that site selectors, investors, entrepreneurs and businesses have.

Since their launch, the online economic development tools have been heavily used, confirming that strong demand exists for innovative and engaging online economic development solutions that meet the needs of businesses.

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By including Localintel’s award-winning economic development tools into its website, Economic Development Winnipeg has a powerful online asset ready to help the county’s businesses during the recovery phase of COVID-19 and beyond.

Now is a good time to start planning for the recovery phase of the crisis. Here we identify 3 strategies that will help your economy recover.

COVID-19: PREPARING FOR THE RECOVERY

When restrictions associated with COVID-19 begin to ease and the economic recovery starts, businesses will need to rehire, restock and promote themselves. This takes money which, for most businesses, means applying for loans. Businesses can improve the quality of their loan applications by undertaking business planning and local market research using reliable data.

Helping existing businesses reopen and recover

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The economic downturn from 2007 to 2009 was followed by a dramatic upswing in entrepreneurship, as laid-off workers pursued their entrepreneurial dreams. Entrepreneurs are more likely to succeed if they undertake thorough business planning and have access to local market research and adequate capital.

Helping entrepreneurs start and grow their business

When economic developers are ready to start shifting their focus from crisis response to recovery, competition between locations will resume and quickly ramp up. Start getting ready by making improvements to your organization’s number one marketing tool, which is your website.

Resuming and ramping up business attraction and lead generation activities


www.ecdev.org

ABOUT LOCALINTEL

Dave Parsell, [email protected]

https://www.linkedin.com/in/dave-parsell-10b2481b/https://www.linkedin.com/in/dave-parsell-10b2481b/https://www.linkedin.com/in/dave-parsell-10b2481b/https://www.linkedin.com/in/dave-parsell-10b2481b/https://www.linkedin.com/in/dave-parsell-10b2481b/https://www.linkedin.com/in/dave-parsell-10b2481b/https://www.linkedin.com/in/dave-parsell-10b2481b/https://www.linkedin.com/in/dave-parsell-10b2481b/https://www.linkedin.com/in/dave-parsell-10b2481b/https://www.linkedin.com/in/dave-parsell-10b2481b/https://www.linkedin.com/in/dave-parsell-10b2481b/https://www.linkedin.com/in/dave-parsell-10b2481b/

Localintel is your online economic development assistant. Adding our flexible suite of tools to your website is the easiest, most affordable way to promote local advantages, support businesses and drive economic development.

Our clients range from small rural communities like the Town of Bashaw (population 841) to economic development teams in Canada's largest cities including Invest Ottawa, Winnipeg Economic Development and Calgary Economic Development.

I hope you have found this article useful. Please stay healthy and get in touch to find out how we can put solutions like these to work for you.

www.ecdev.org

403.554.0982

[email protected]

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