how digital is transforming a world’s leader in the premium spirits industry
TRANSCRIPT
How digital is transforming a world’s leader in the
Premium Spirits industry.
Nicolas Van DijkDigital Strategy Manager
Today’s
Pernod Ricard in a nutshel
What digital transformation
mean for us
How do we do it technically 3 cases
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Who am I
KEY FIGURES
- Created in 1975
- 18,400 employees
- 8,5 M€ in net sales
- 2 global icons
- 14 Strategic brands
- 18 key local brands
Decentra-lization is part of our DNA
101 production sites
85 Market Companies
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A strategic model build on 8 business priorities
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Our moto : “Createurs de Convivialite”
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Marketeers live in very exciting times !
Build passion brands Consumer connectivity + data = powerful cocktail
Business goes digital.
Alibaba -the world’s largest
retailer has no inventory…
AirBnb-the world’s largest
hotel (23 million guests),
doesn’t own a single bed,
bath, or bar…
Uber - the world’s largest
taxi company doesn’t own a
single taxi, cab…
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Digital is a key changer for our trade channels as it is strongly influencing behaviors.
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So, what is conviviality becoming in this digital society ?And what is Pernod Ricard doing to be part of it ?
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People Brands
Tools
At local level
• Digidays (company wide)
• Digital breakfast (marketing team)
At global level
Global tools that can be activated locally (Internally or outsourced)
At local level
• Social Media brand pages
• Digital activations
At global level
• Local Social Media brand pages
• Brand campaigns
• Assets / Templates / Guidelines
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Global toolsLocally leveraged
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Concretely, how do we integrate digital at consumer level
G.H.Mumm Connected Bottle The Gutenberg Project
BIG IMPACT IN 2016
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THANKS !Nicolas Van Dijk - @nicvdk