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But First, A Quick Question For You:

Do you have a formalized employee ambassador program at your company?

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Why Employee Communications And Advocacy Matter Now More Than Ever

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Why Employee Communications And Advocacy Matter

Reaching a New Audience Is Harder Than Evero  Organic social media is dying

o  Content creation is costly & time consuming

o  Consumers are overwhelmed with content

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What Employees Really Want

Employees want to be more informed and engaged, and have the ability to share their work experiences with family and friends.

o  They want approved content that can easily be shared on social media.

o  They want a way to talk about the their company & its brands and products.

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What challenges were Deloitte facing with their company communications?

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Challenges Deloitte Needed To Overcome

Previous home grown program was difficult to manage and lacked continuity and consistency for employees

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Challenges Deloitte Needed To Overcome

Lacked an ability to properly measure and track content that was distributed by their employees

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Challenges Deloitte Needed To Overcome

It was difficult for Deloitte employees to:

o  Receive relevant company content o  Easily share it with their networks

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What Were The Goals For The Program?

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Goals Of The Deloitte Employee Advocacy Program

o  Develop more direct and personal relationships with Deloitte employees

o  Deepen the integration with existing communications and marketing campaigns

o  Drive traffic to Deloitte web sites and content

o  Improve capabilities to properly manage and measure the Ambassador Program

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How Did You Solve These Problems In Order To Accomplish Your Goals?

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Delivering The Right Content At The Right Time

o  Consistent mix of branded and third party articles and stories

o  Curated approach which ensure the content is targeted and relevant

o  Integrated with Marketing and PR to promote content effectively

o  Emphasis on broadcasting content to drive engagement and activity

61%14%

25%

Marketing

ThoughtLeadership

News

Content Mix

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Making It Easy For Deloitte Ambassadors To Share

o  Launched easy to use desktop hub and mobile app

o  Simple interface for discovering content

o  Leveraging broadcast emails to drive engagement

o  One click to share to social media

o  Trusted Deloitte employees to act responsibly and not spam their audiences

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Content Employees Loved Sharing

Marketing

ThoughtLeadership

News

Shared 868 times generating 3K clicks and 1,500 reactions

Over 1K shares resulting in 3K clicks, 3K reactions, and 753K

impressions

Deloitte named to Fortune's 'Best Companies to Work For' list for the 17th year

Deloitte announces 16 weeks of fully paid family leave time for caregiving

Generated 1,500 clicks and 604K impressions

Tech Trends 2016Innovating in the digital era

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On Average A Deloitte Ambassador Reaches 595 Connections

690 732

363

0

100

200

300

400

500

600

700

800

Average Reach Per Deloitte Ambassador

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How Have You Defined Success For The Program?

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Success For The Deloitte Ambassador Program

Program Growth = 6K+ Employees

Active Participation = 60% of members have

shared content

Increased web traffic = 507K+ Clicks to Deloitte content

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Benefits Of The Deloitte Ambassador Program

o  Gives employees ability to choose the news they want care about most

o  Makes it easier for all employees to engage with social media, even beginners who may be intimidated

o  Content is prewritten and preapproved, reducing the barriers to sharing.

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Benefits Of The Deloitte Ambassador Program

o  Our Ambassadors are “in the know,” staying up-to-date with the latest happenings across the company

o  Ability to spread Deloitte news to a much larger audience

o  Gives our content a chance to go viral along with PR, email marketing, and intranet

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Results Of The Deloitte Ambassador Program To Date

6,300+ employees

328K Shares

178K Reactions

262M Impressions

507K Clicks

Results Since Launch in June 2014

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THANKS!