media guide 2011

The Next Big Thing in Green

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Business as usual can be business that is useful with RDF Productions’ ‘How Can I Help?’ Advertising Services. Expand your Environmental Impact through RDF Productions’ Advertising Service to increase your products market to guests, viewers, associations, and organizations at the heart of the San Diego community. Make your product or service visible to an affluent and educated audience looking to improve the local economy, sustain the community, and interested in learning about new products or ideas.

‘How Can I Help?’ explores San Diego businesses and non-profit organizations making a difference by Educating, Implementing, Creating or Currently Using Green Practices. We are the leader in capturing an explosive era of environmental history. Everyepisodes prime time appearance reaches 850,000 households in San Diego, the Facebook Fan Page adds another 16,000 views per week, Twitter Partnerships provide our Tweets to over 1 million people, and our website which is still the cornerstone of our organization has an exponentially growing popularity.

Green does not have to be a dream when our lifestyle choices can help create a better tomorrow. We are the friendly advice in providing the community with the information to understand or peak interest in a product by showcasing the Affordability, Accessibility, and Variety available through Sustainable Solutions. Be Part of The Next Big Thing In Green with RDF Productions’ Advertising Services and ‘How Can I Help?’ Fridays at 6:00 PM on ITV – Channel 16.

San Diego

REACHThrough Cable TVAll San Diego County914,100 households – 2,495,493Friday 6:00 PMSan Diego households reached: 83.1%

All San Diego but North County664,100 households – 1,812,993Friday 6:00 PMSan Diego households reached: 60.3%

About San DiegoAct Local, Think Global - A beautiful beach town combined with the dynamic energy of the World’s 37th largest economy. Nature’s Greatest Playground – More than 1,200,000 acres of San Diego County is designated as recreational land.

San Diego is America’s Solar City – More Rooftop Solar than any other of the 50 major metropolitans in the United States.

Eat Fresh – San Diego has 47 farmers markets every week and is the 20th largest agricultural producer in the nation. Agriculture is the nations 4th largest segment of the economy.

Catch a Big One - So-Cal is the largest marine sport-fishing center in the world with some 700 varieties of game fish in its waters.

Active Earth Day Celebrations throughout San Diego.

1000s of Environmental Companies, Non-Profit Organizations, and Advocates.

THE How Can I Help? AUDIENCE

DEMOGRAPHICSSexMale Female Age13-17 18-24 25-34 35-44 45-54

Total Audience Reach 850,558 Viewers Every Primetime Appearance

The Next Big Thing in GreenAffluent and Educated Audience

AffinityAudience has an above average interest in the following topics:Environment, Home & Gardening, Self-Help, New Products & Gadgets, Sustainability, reference, science/nature, science & technology, culture, art, music, politics & commentary, Energy Efficiency, Carbon Off-set, Travel news & info, auto news & info, maps, sports, athletes, technology, regional/local news, books, articles, blogs, sports/outdoor, travel, surfing, events/tickets, travel agents, humor, movies, car rental, banking, news, accounting, weather, photo/video sharing, sports, video, schools/universities, computer hardware, TV, business news & info, auto resources, nonprofit, auto manufacturers, real estate, conservation, nonprofit, auto manufacturers, department stores, online trading, land-use, volunteer opportunities, green careers, consumer electronics, preservation, restoration, news/information, email, gaming information, movies, discussion/chat, services, hotel/resort, government, music/radio, computer software, shipping, magazines, apparel, personals, commerce/movies, photography.

51% 49%

4.6%42% 38%5%4.3%

MediaFiles under 25MB can be sent via upload to Ronnie@HowCanIHelpSD. Files under 2GB can be added through MyDropbox folder sharing. Anything above 2GB will be transferred to a flash disk [$25 fee plus travel expenses for flash disk file transfer].File name should contain no spaces, commas, or symbols, but only letters and numbers. The only symbol allowed is underscore, which [again] should be used

Commercial(a) Submit as .MOV or MiniDV tape. [In DV format or animation codec 740x840 or 720x496] format. (b) 15 seconds [00:00:15;00] in total length [start to finish].(c.) Must have Rights to All Content including footage and music.(d) Can not contain any alcohol, tobacco, drug use, or content that would be considered morally reprehensible to an average member of the community. RDF Productions has the right to refuse any content it feels is objectionable.

Announcement(a) Submit details of event, including name, date, place, time and description [no longer than one paragraph in length] for 10 second presentation.(b) Attach graphics relevant to the event, such as photos and logo, in .JPG, .PNG, .PSD, .PDF in image size no less than 1024x728 and resolution no less than 150 dpi. File name should contain no spaces, commas, or symbols, but only letters and numbers. The only symbol allowed is underscore, which [again] should be used without spaces and only between letters and numbers.(c.) Must have right to all content including graphic(d) Can not contain any alcohol, tobacco, drug use, or content that would be considered morally reprehensible to an average member of the community. RDF Productions has the right to refuse any content it feels is objectionable.

2011RATES&SPECS

SPECS

RATES

4-week.month-rate

3-week

2-week 1-week

Announcement

Commercial

4-week.month-rate

3-week

2-week 1-week

2183

1681

1150

590

2006

1548

1062

560

1888

1460

1003

531

1770

1371

973

516

1711

1327

944

501

448

393

283

150

423

371

267

141

392

343

247

131

335

293

210

112

311

273

196

104

1-month 3-month 6-month 9-month 12-month

Effective July 2011 Programming

FCCGuidelines

What underwriting copy acceptable to the FCC?The following types of identifying information are acceptable according to FCC statements concerning enhanced underwriting announcements:

•Value neutral descriptions of a product line or service

•Brand and trade names and product or service listings

•Visual descriptions of specific products

•Location information, including telephone numbers and Web addresses

•Logograms or slogans which identify and do not promote

What underwriting copy unacceptable to the FCC?FCC policy statements, rulings, advisory opinions, and letters applying its rules and policies to specific underwriting announcements (credits) have cautioned against the use of certain types of language, phrases, and visuals, such as the following, which it deems unacceptable:

•Calls to action (“Come in today and take a test drive”)

•Superlative description or qualitative claim about the company, it’s products, or its services (“The best service in the industry” or “The most intelligent car ever built”)

•Direct comparison with other companies, their products or services

•Price or value information(“7.7% interest rate available now” and “affordable,” “discount,” or “free”)

•Inducements to buy, sell, rent, or lease (“Six months free service when you buy” or “lifetime guarantee”)

•Endorsements (“recommended by 4 out of 5 doctors”)

•Demonstrations of consumer satisfaction

FEATURES HowCanIHelpSanDiego.com is another How Can I Help? Venue, serving both as a news outlet and community resource. Features include: Job Board [Updated Daily with Fresh Green Career Choices, Great for Graduates], Green Yourself Tips [Step by Step Resources to Making Green and Sustainable Choices Easy, Effective, and Affordable], Full Episodes with Extended Clips [Adding to the issues our extended clips allow us to properly address issues without time restrictions], Articles from Multiple Blogs and Magazines [One of the Fastest Growing Environmental TV Shows, Since our Season Premiere at least one article posted about us per week], and Local Events [Cut into the Community on Farmer’s Markets and Other Green Adventures, A Comprehensive Calendar on California Happenings].

ImpressionAn impression is each time your banner is displayed and it is

displayed on pages viewed by the users. This means that no impression is wasted on unseen pages, unlike many of the ads on

TV, websites, or magazines we offer you complete reports at any time during the service so you can gauge how

successful your advertising campaign is going. We use a two-prong approach on impressions. The first thing we

do is add your logo and linking site or e-mail address to our website so that it is always available on our

site for viewers to look at. Than we upload your advertisement as part of our bigger campaign

on Facebook to provide impressions that will link to your page or our website,

whatever you prefer. This middleman process of impressions opens up

your advertisement to a larger audience than putting just a

Facebook advertisement up yourself. With impressions

you don’t pay the banner ad price

(Savings of up to $3/day).

STATSUnited States: 97.80% California: 99.2% Avg. Visit: 4:55 min. Avg. Visit: 3.65 pages

BANNERS Main: 728x90 Side: 250x250

* min 30 dollars

RATESMain: $3/day*Side: $1/day*

ONLINEMEDIA

An Always Active San Diego Provides the Perfect Context for Creating Promotional Products tailored to the climate of the San Diego community during any particular month.

Months

January

February

March

April

May

June

Restaurant Week

San Diego Black Film FestivalHeroes with Heart Annual Awards DinnerBoat Services Show & MarketAnnual Jewish Film FestivalSuper Bowl Blues Fest

Family Wineries of California TastingSan Diego Latino Film FestivalAnnual Kiwanis Ocean Beach Kite FestivalSt. Patrick’s Day Parade and Fesitval

Del Mar National Horse ShowLinda Vista Multi-Cultural Fair and ParadeNAMI San Diego County 5K run/walk

Carlsbad Spring FairCajon Classic CruiseGator by the Bay

San Diego Sicilian FastivalNorth Park Festival of the ArtsAnnual Ramona Air Fair

Portuguese FestivalA Taste of GaslampInter-Tribal Pow Wow

Imperial Beach Chill & Jazz FestivalRock and Roll MarathonTwilight in The Park Summer ConcertsTemecula Vally Balloon and Wine Vestival

San Diego MarathonChinese New Year

PLANNINGCALENDAR

Tantalizing the Taste Buds of San Diego, San Diego is getting national press as an exciting dining experience. Our city’s finest chefs dish up amazing menus designed to give food lovers an opportunity to explore the region’s exciting dining scene for a fraction of the normal price. Prix-fixe menus are set at $20, $30, and $40.

California Gray Whale watching adventures in San Diego. Over 15,000 “giants of the sea” make the trek from the chilly Alaskan seas to the warm water breeding lagoons of Baja California.

Whale WatchingThe Flavors of San Diego Culinary Gala benefits San Diego’s chapter of the American Liver Foundation while creating a one-of-a-kind gourmet experience for each 10-person table of guests.

The Labor of FlavorThe end of grapefruit season is at the end of February which calls for a juicy tribute to this fruit with music, food, arts, crafts, youth games, and a car show on Christmas Circle

Heard it through the Grapefruit

Flowers as far as you can see. The Flower Fields at Carlsbad Ranch blossom into a spectacular sea of brightly colored ranunculus flowers. Set up for a stunning closeup of buds in bloom for this auspicious occasion.

Flower Fields ForeverA mid-March must, Mast Park along the San Diego River in Santee hosts the annual tree festival. Sponsored by the San Diego River Park Foundation and the Friend’s of Santee’s River Park. Local volunteers plant native trees, remove invasive plants and beautify the river banks.

SanTree Festival

EarthFair draws around 70,000 visitors. Produced by 100s of volunteers, EarthFair features mare than 400 exhibitors, special theme areas, a Food Pavilion, a special Kids’ Activity Area, 3 entertainment venues, the Children’s Earth Parade, the eARTh Gallery art show, and the Cleaner Car Concourse.

EarthFair at Balboa ParkSample some not so normal variations on Avocados plus all your favorites. Also arts, crafts, fun and games on Fallbrook’s Main Street.

Fallbrook Avocado Festival

Flower by the SeaArtWalkSpring Bamboo SaleBarrett Lake FishingFestival of Animation

Super Bowl Blues FestBrazil CarnavalKumba Fest

ShamRockInternational Film Festival

Imperial Beach Sandcastle ContastChula Vista Music in the Park

Area Chefs and Restaurants donate talents and resources to raise money for local anti-hunger efforts. Unlimited sampling awaits with an array of food and beverage.

A Taste of the Nation In El Cajon near San Diego, Concerts on the Green, features jazz, county and Latin Beats

Concerts on the Green

Unique eats, novelty nutritionist nightmares, and carnival created entertainment at the Del Mar Fairgrounds.

San Diego County Fair

Other Events

July

August

September

October

November

December

Martin Luther King Jr. Parade & FestivalHistorical Society Holiday Homes TourDel Mar Antique Show & SaleChirstmas in July Festival

Comic ConOver the Line TournamentPride Fest

A Toast to MusicHilcrest Cityfest Street Fair

Encanto Street Fair & Cultural Arts FastivalAmerica’s Finest City Half MarathonSummergrass San Diego Bluegress Fastival

Adams Ave. Street FairAnnual Festival of Beer

San Diego Film FestivalSan Diego Music AwardsWavecrest Woodie Meet

Fleet WeekLittle Italy Fiesta

Borrego Days Desert FestivalHalloween Haunted HousesSan Diego Underwater Photo FesticalUnderwater Pumpkin Carving Contest

Mother Goose ParadeVerterans Day ParadeScore Baja 1000 San Felipe Shrimp Festival

December NightsParade of LightsOld Town Holiday

San Diego Bay Parade of LightsHoliday Jazz & Blues FestQuail Botanical Garden of Lights

Equine aficionados race to where the surf meets the turf at the Del Mar Thoroughbred Club.

Horse Racing in Del Mar The Sandcastle weekend begins Friday night with the annual Sandcastle Ball and continues on Saturday with a pancake breakfast, street festival, parade, and fireworks at night. On Sunday the official competition is held.

Imperial Beach Sandcastle Contest

The beaches of San Diego will be full of lifeguards and contests in body surfing, rescuing, running, and strength. Spend a day at the beach, anywhere, and you will see a number of competitive events. Ladies can catch some hunks in trunks at this wet and wonderful event.

U.S. Lifeguard ChampionshipsWhile much of the United States economy continues to struggle, many companies involved in solar, wind, biofuels, energy efficiency, green building and other sustainable efforts are well positioned for growth.

Green Career Pathways Fair

Revel in the fall foliage and delight in delicious apples during the Julian Apple Harvest. Julian is a charming and historic town that offers homemade apple cider, art show, and entertainment during this time of year. Don’t chill on the windowsill, this opportunity is fresh full of ideas.

Julian Apple HarvesThunderboats (The world’s fastest boats), hydroplanes, tunnel hills, unlimited lights, drag boats, and other racing classes. In Mission Bay

Thunderboat Regatta

Grab the lederhosen and hoist a stein at one of this year’s festive Oktoberfest Celebrations in La Mesa, Carlsbad, Cuyamac, Ocean Beach, Encinitas, El Cajon, and Balboa Park.

OktoberfestThe MCAS Miramar Air Show is where the action is at. Watch F-15s zoom and the Blue Angels climb at this longtime local fall favorite.

Miramar Air Show

The racetrack infield is transformed with over 350 lighted holiday displays for viewing as the public drives their cars onto the oval dirt racetrack.

Holiday of Lights at Del Mar

This is the hometown hero of annual holidays. An event held in historic Balboa Park and features sparking lights, festive colors, international food, live music, and free admission to all museums.

December NightsA spectacular boat parade featuring decorated craft. Starts at the southwest end of Shelter Island and travels past Harbor Island, Embarcadero, Seaport Village, Coronado Ferry Landing Marketplace, and ends at the navy carrier. Free to the public.

San Diego Bay Parade of Lights

Other Events

How Can i Help?ADVERTISING CONTACTS

562.754.9408Ronnie@HowCanIHelpSD.comRDF Productions, 1714 Grove St. #6, San Diego, CA. 92102

San Diego