jagpride marketing packet - 7_20_16
TRANSCRIPT
JagPride Student Rewards Program is a free app that brings the reward
program into the digital age and offers a more interactive fan experience for
our students. It uses the GPS on mobile devices to check students in at
various venues throughout campus and locations in Mobile, Alabama. The
Student's Reward Program works on a point scale, for every check-in,
students will receive points to receive awards.
BACKGROUND
August 2013 - Jag Swag Launch
September 2013 - 766 Users
October 2014 - 2,664 Users
May 2015 - 2,900 Users
March 2016 - 4,111 Users
Today - 4,463 Users
In the first year, the student with the highest points reached 151 points, which is
over 75 athletic events in one year. This year, the student with the highest points
reached 181 points, which is over 85 athletic events in one year!
Push notifications feature 180 characters sent to each user to remind them about
events. These reach ALL 4, 463 users.
End of the Year Pizza Party
Location: Softball Decks
Sponsor: Godfather's Pizza
Description of Event: Jag Swag's End of the Year Pizza Party was held March 30, 2016.
Jag Swag users RSVP' and had "all you can eat" pizza provided by Jaguar Athletics and
Godfather's Pizza. Our "Free Pizza for One Year" winner threw the first pitch at this
South Alabama Softball game.
Grand Opening of Bebo's Market Express
Location: Bebo's Market Express new location on Old Shell / Hillcrest
Sponsor: Bebo's Car Wash
Description of Event: The first 75 Jag Swag users received a free "South Alabama"
double-wall Tumbler. With this tumbler, user received one Free Icee day of Grand
Opening and received 50% off refills with South Alabama Tumbler from April 21 until
the end of May.
Getting Ready for Summer Give-Aways
Location: Stanky Field and Jaguar Field
Sponsor: USA Bookstore and South Alabama Athletic Marketing Department
Description of Event: For every event attended during the month of April, Jag Swag
users received one entry into our "Getting Ready for Summer" give-away. User had the
chance of winning (1) GoPro Hero and (1) Pair of Beats Headphones OR (1) Apple TV and
(1) Beats Pill.
PACKAGE INCLUDES:- (1) Level of Reward - including logo presence
- (1) Monthly Push Notification
- (1) Potential check-in event at your place of business
- (1) Monthly promotion via Facebook minimum
- (1) Game-Day set up at check-in table at the discretion of South Alabama Athletics
- Opportunity to put your logo on our product.
SPONSOR PROVIDES:- (1) Company Logo (PNG format)
- (1) Level of Reward for Students required
- Must honor reward provided from August through May of each season.
Total Package Value:
$2,000.00